Oct 2024 – Mar 2025 · 5 mos

Jul 2022 – Feb 2025 · 2 yrs 7 mos

• Leading a team of product marketers to execute strategic product plans, GTM strategies, and alignment with business objectives
• Spearheaded the development of strategic product plan aligned to business objectives for FY 23 and 24 for AI and automation-based enterprise software products
• Leading global product marketing office and collaborating with business leaders to develop go-to-market (GTM) and growth plan
• Scaled and evolved the Product Marketing function to take on additional responsibility for Outbound Product Management
• Fostered strong relationships with key internal and external stakeholders to align the successful execution of GTM plans
• Planned and promoted the entry of business into new categories and markets

Oct 2020 – Jul 2022 · 1 yr 9 mos

• Defined persona-based product positioning and messaging stack and developed multi-channel and multi-form marketing, sales enablement, thought leadership, and technical content.
• Supported integrated demand gen programs comprising digital, social, events, conferences, webinars, podcasts, content syndication, etc.
• Managed Customer Advisory Councils and customer success initiatives to drive product adoption and advocacy.
• Supported Analyst and Advisor initiatives and events with a focus on product briefings, inquiries, RFI responses, and strategy sessions.
• Gathered customer insights through sales data and customer interviews to identify unmet needs and inform product innovations.

Oct 2019 – Oct 2020 · 1 yr

• Product Marketing:
• Partner with product management to create shared product vision and integrated marketing blueprint
• Articulate customer buying journey and produce marketing tactics to supplement sales efforts across the journey
• Create, manage, and continuously improve product content stack
• Serve as a product advocate driving renewed methods of interest in and visibility for products across the organization
• Structure and orchestrate marketing plan for new product launches and periodic software version releases
• Support initiatives to drive product adoption and loyalty in the customer’s organization
• Explore and implement co-marketing opportunities with partners
• Engage with the analyst community (Gartner, Forrester, Everest, IDC, etc.) to build product credibility
• Content Marketing:
• Plan and execute the content marketing strategy
• Produce high-quality customer-facing and sales-enablement content in the form of:
• Brochures, Data Sheets, Case Studies, Website Copy, Infographics, Banners, GIFs, CTAs, Social Media Copies and Graphics, Flyers, Videos, Digital Magazine Advertisements, Leader Bios, Press Releases, Sales Playbooks, Battle Cards, Competitor Analysis, Market Intelligence Reports, Sales Decks, Product Cheat Sheets, and Email Templates
• Procure seed content from senior executives for thought leadership pieces such as blogs, articles, whitepapers, e-books, etc. and transform them into market-ready collateral
• Perennial update, final stage proofing, quality control, copy optimization, and testing of all marketing literature and communication
• Campaign and Event Marketing:
• Understand the goal and TG to conceptualize the event/campaign/webinar theme
• Create persuasive copy and collaterals for offline (trade shows, roundtables, events) and digital (emails, banners, landing pages, social media) to generate the desired action from the targets
• Collaborate with Inside Sales/Sales to develop conversation assets for post-event/webinar lead nurture program

May 2018 – Oct 2019 · 1 yr 5 mos

• Creating product identity and positioning to increase top-of-the-mind awareness
• Regular market research to output differentiated product value proposition, messaging, and actionable insights to carve localized product marketing roadmap
• Steer and manage multi-stakeholder projects to create product technical documentation (Installation/Configuration Guides, User Guides, Process Guides, System Guides, FAQs, and Release Notes)
• Conducting secondary and primary research to assimilate content for creating product and brand marketing collaterals
• Producing copy for internal and external collaterals and demand generation assets
• Collaborating with the design agency to package final output
• Design and improvise channel/OEM partner marketing plan in partnership with business stakeholders
• Administer partner portal to serve as a robust resource center to disseminate partner enablement content, training material, digital assets, and campaigns-in-a-box that partners can leverage for lead generation and conversion
• Lead authoring projects for creating co-branded content in association with OEM partners and channel partners
• Engage and leverage various analyst firms like Gartner and Forrester for advisory services and in-depth understanding of market trends, gap analysis, product positioning, and messaging

May 2017 – May 2018 · 1 yr

• Create marketing collaterals such as brochures, whitepaper, infographic, marketing videos, partnership brochures, and more to enable market adoption of the products
• Develop sales enablement documents such as decks, product walkthrough videos, battle cards, playbooks, and more
• Regular interaction with customer-facing teams to collect and analyze customer feedback to shape new product ideas and upcoming product features
• Perform market research and competitive analysis to gain insights into the latest trends in AI and Automation industry
• Develop and host product demos and presentations for sales, pre-sales, and delivery teams
• Create product demo videos and presentations to communicate product features and intended benefits to customers/prospects
• Prepare RFI/RFP responses and deliver product demos to the industry analysts for better product positioning in analyst reports
• Collaborated with multiple global teams like Product Management, Sales, COE’s, Pre-sales, and Partners (Channel and OEM) to gain insights on several aspects of product
• Deliver training, demos, and webinars to partners, prospects, and internal stakeholders

Feb 2017 – Mar 2017 · 1 mo · India

• Conducted qualitative research for a leading US-based social media conglomerate, leveraging the Zaltman Metaphor Elicitation Technique (ZMET®) in an interview format to illuminate conscious and unconscious thoughts of the subjects
• Purpose of the research was to distill key insights about the social media usage behavior and pattern of the target group (SEC B women, 25-35 years of age, non-earning)

May 2016 – Jul 2016 · 2 mos · Noida, Uttar Pradesh, India

• Planning, enablement and setting up of a first time first initiative Media Space as a Service(MSaaS) - Responsible for research, product and operational conceptualization, stakeholder and vendor management
• Designing and implementing social media campaign for a CSR project undertaken by Shiv Nadar Foundation – Responsible for creating the social media content, wire frame of social media pages, coordinating with design team to develop the pages

Oct 2012 – Jul 2015 · 2 yrs 9 mos

• Central L2 support for Citrix management for two Australian public service organizations
• Critical incident management and implementation of quality control procedures to ensure full compliance
• Performance and delivery reporting to management