Parshant K.

Product Manager

Pune, Maharashtra, India15 yrs 11 mos experience

AI Enabled

Key Highlights

14 years of experience in software product marketing.
Expertise in B2B marketing and demand generation.
Proven track record in scaling SaaS startups.

Stackforce AI infers this person is a SaaS product marketing expert with extensive B2B experience.

Contact

Skills

Other Skills

Artificial Intelligence (AI)B2B MarketingB2C MarketingBusiness ConsultingBusiness DevelopmentCompetitive AnalysisDigital MarketingEmail MarketingGo-to-market StrategyInternational Client HandlingInternational MarketingManagement ConsultingMarket AnalysisMarket ResearchOnline Marketing

About

Parshant has extensive experience in working with software MNCs, SaaS Start-Ups, and Mid to Large-Sized organizations. An enthusiastic product marketer with proven expertise in B2B marketing, product launches, demand generation, product management, social media marketing, and GTM strategy that enabled him to scale and exponentially grow the business of various SaaS start-ups and mid to large-sized companies.  A professional with 14 years of diverse experience in Software Product Marketing, B2B Marketing, Demand Generation, Product Launches, Brand Management, Analyst Relations, Competitor Analysis, Sales Enablement, Market Intelligence, GTM Strategy, Online Marketing, Social Media Marketing Strategy, and Client Relationship Management.  Knowledge of Artificial Intelligence (AI) and Software as a Service (SaaS) based software products and solutions.

Experience

Info edge india ltd

Associate Vice President B2B & Product Marketing

Jan 2024 – Present · 2 yrs 2 mos

Ddn storage

Product Marketing Leader

Jan 2021 – Jan 2023 · 2 yrs

Quick heal

Product Marketing Manager

Dec 2019 – Nov 2020 · 11 mos · Pune, Maharashtra, India

Icertis

Product Marketing Manager

Jun 2018 – Dec 2019 · 1 yr 6 mos · Pune Area, India

Product Marketing Manager at Icertis, the leading provider of enterprise contract management platform in the cloud. Icertis solves the hardest contract management problems on the easiest to use platform.

Optymyze

Competitive Intelligence Lead

May 2016 – Apr 2018 · 1 yr 11 mos · Pune Area, India

Simplilearn

Associate Business Manager

Jan 2013 – Jan 2016 · 3 yrs

Infosys

Consultant

Aug 2010 – Aug 2013 · 3 yrs · Pune Area, India

Consulting/Presales
Consulted US based Automotive clients on Oracle Siebel CRM and Social Cloud Products and solutions.
Designed use cases for Customer Experience Management Solution.
Prepared and conducted the presentations on Software as a Service (SaaS) based Oracle social media and business Intelligence products and solutions.
Prepared decks and client presentations for sales and presales.
Worked on Request for Proposals (RFPs) and Request for Information (RFIs).
Strategic Market Research & Analysis
Involved in Business Research and Competitive Analysis.
Analysed CRM Market in Insurance space in US and Europe.
Performed secondary research on Business Value Articulation and Quality in comparison with competitors.

Bch electric limited

Marketing Engineer

Jul 2005 – Jun 2007 · 1 yr 11 mos · New Delhi Area, India

Devised and implemented pre and post B2B marketing activities for successful launch for product Electronic Over Current Relay (EOCR).
Price Positioning and Competitive Analysis by doing comparison of product EOCR with competitors.
Worked on SAP SD as an end user and has the knowledge of Sales, Marketing, Planning processes in a manufacturing company.