Apr 2023 – Present · 2 yrs 11 mos · Canada · Remote

• Spearheading product marketing for cutting-edge event-driven architecture solutions, bridging technical depth with strategic GTM for global enterprises.
• Achievements:
• Drove the launch of Event Portal for Kafka at Current’23, generating 240+ new leads
• Created differentiated positioning and messaging through customer interviews, analyst feedback, and internal validation (message house development)
• Enabled sales for key feature launches through decks, demo scripts, and playbooks
• Co-led analyst relations strategy, resulting in Forrester webinar and inclusion in strategic analyst commentary

Jun 2022 – Mar 2023 · 9 mos · Chennai, Tamil Nadu, India

• Led product marketing for an all-in-one IT platform, driving adoption and growth in the MSP and ITSM space through customer-first narratives.
• Achievements:
• Drafted the positioning and messaging by leveraging multiple product marketing frameworks
• Spearheaded the GTM activities for 2 big-ticket features and added USD 400K to the sales pipeline
• Increased product adoption by 40% through strategic in-product enablement and product education webinars
• Represented SuperOps.ai at events in Chicago, New Jersey, & Dallas (ASCII, ChannelCon CompTIA) and brought in 110 new SQLs (demo sign-ups) to the pipeline
• Identified sales plays and built-out sales kits to accelerate sales velocity and improve sales predictability

Feb 2021 – Jul 2022 · 1 yr 5 mos · Chennai, Tamil Nadu, India

• Enterprise Bot is an omnichannel conversational AI provider to leaders in the insurance, banking, logistics, retail, and healthcare industries. With industry leaders like Generali, SWICA, LNER as some of the customers, Enterprise Bot is leading the path in seamless customer and employee experience through intelligent conversations.
• My focus areas at Enterprise Bot:
• Product Marketing | Corporate Marketing | Analyst Relations | Public Relations
• Highlights:
• Drafted a compelling messaging statement that resonated with the target audience
• Improved the financial health of the business by increasing the sales velocity through focussed sales enablement and account-based marketing
• Played a key role in generating USD 700K in revenue in 8 months
• Defined the brand guideline and voice of the business while working with third-party sales agencies

May 2019 – Jan 2021 · 1 yr 8 mos · Chennai, Tamil Nadu, India

• Owned messaging and GTM for AI-driven automation solutions, helping enterprises scale customer support and operations with conversational AI.
• Key responsibilities: Feature launches | Sales Enablement | Positioning & Messaging | Analyst relations
• Worked on the new positioning and messaging of Freshservice. Also, ensured the messaging to reflect on all marketing & branding efforts. ​
• Was responsible for placing Freshservice in Gartner Magic Quadrant for two consecutive years (2019 & 2020), with the maximum YoY move in position.​
• Was responsible for placing Freshservice in Forrester Chatbots Wave (2020) as a strong performer.​
• Helped in placing Freshservice in Forrester ESM Wave (2019).​
• Planned, promoted, and delivered multiple webinars (with over 1500 attendees), virtual events, and user conferences.​
• Collaborated with field marketing, digital marketing, customer marketing, channel marketing, and segment marketing in driving several marketing activities. ​
• Launched major features in events with a big splash. Ensured education of pre-sales, sales, and support teams on the upcoming feature.​
• Worked with Pink and earned pink verification for 6 modules in Freshservice.​

May 2014 – May 2019 · 5 yrs · Chennai Area, India · On-site

• Key responsibilities: Product positioning & messaging | Go-to-market | Product evangelism | Customer success
• Identified target segment, defined persona, and built the product positioning & messaging through customer research and win/loss analysis.
• Drove targeted marketing initiatives & increased the volume at TOFU and improved lead mobility along MOFU and BOFU.
• Built & executed strategic go-to-market plans for every quarter, including content creation, seminars (15) across USA, Canada & Australia, and online webinars (12).
• Evangelised the product at conferences (CEBIT, Cisco Live) in Australia and Europe.
• Secured case studies & video testimonials by building strong customer relationships (Europe & Middle East).