Apoorv S.

Product Manager

Pune, Maharashtra, India11 yrs 3 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in positioning and messaging for SaaS solutions.
Proven track record in driving successful product launches.
Strong background in B2B marketing and strategic partnerships.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyB2b MarketingStrategic ThinkingMarketingBusiness Development

Other Skills

AI/ML OfferingsAffiliate MarketingB2B Marketing StrategyBid PricingBid ResponseBrand AwarenessBrand ManagementBrand StrategyBusiness AnalysisBusiness StrategyBusiness-to-Business (B2B)CampaignsCase StudiesCategory MarketingCloud Solutions

About

Product marketing professional with expertise in positioning, messaging, and launching enterprise SaaS & B2B solutions. Skilled at creating compelling content, enabling sales teams, and leading competitive intelligence to drive market success. Experienced across Persistent, Hexaware, Cognizant, and now Icertis, with a marketing major from Great Lakes, Chennai.

Experience

Icertis

Senior Manager, Product Marketing

Aug 2025 – Present · 7 mos · Pune, Maharashtra, India · Remote

Driving positioning, messaging, and go-to-market strategy for Icertis platform tools and integrations, creating compelling content, sales enablement, and competitive intelligence to power successful product launches and growth

PositioningMessagingGo-to-Market StrategySales EnablementCompetitive IntelligenceProduct Marketing

Persistent systems

Global Category Marketing Manager

Feb 2024 – Jul 2025 · 1 yr 5 mos

Led category marketing for Persistent’s Cloud, Infrastructure, Data, and AI/ML offerings — including AI copilots and GenAI platforms — by leveraging strategic alliances with partners like AWS and Microsoft across NA, Europe, and APAC markets

Category MarketingStrategic AlliancesCloud SolutionsAI/ML OfferingsB2B MarketingStrategic Thinking

Hexaware technologies

2 roles

Senior Manager- Product Marketing

Promoted

Jul 2023 – Jan 2024 · 6 mos

Led GTM strategy, messaging, and demand generation for the Amaze® product offering in collaboration with AWS as a strategic partner.

GTM StrategyDemand GenerationMessagingProduct MarketingGo-to-Market Strategy

Manager- Product Marketing

Feb 2021 – Jun 2023 · 2 yrs 4 mos

Cognizant

2 roles

Senior Consultant-Marketing & Business Development

Promoted

Jul 2019 – Feb 2021 · 1 yr 7 mos · Pune, Maharashtra, India

Supported solution marketing and pre-sales for Cognizant’s SAP Quality Engineering & Assurance practice, driving GTM efforts with partners like SAP, Tricentis, Worksoft, and MicroFocus UFT. Also contributed to business development across the Business Process Services portfolio.

Solution MarketingPre-salesGTM EffortsBusiness DevelopmentMarketing