Nov 2022 – Present · 3 yrs 4 mos · Greater Bengaluru Area

• Advisory to the Department of Industrial Engineering and Management at the R V College of Engineering on curriculum, pedagogy and industry interface.

Feb 2022 – Jan 2024 · 1 yr 11 mos · Bangalore

• Sunder will lead all aspects of growth for Rezolve’s business in India - sales, marketing, operations and customer success. He will engage with brands in India that are looking to take their customer experience to the next level and to ensure Rezolve’s customers and partners are successful.

Nov 2021 – Present · 4 yrs 4 mos · India

• The charter is to work with government of India, academia and research and industry to evolve a robust roadmap for rolling out digital initiatives across the country.

Aug 2021 – Present · 4 yrs 7 mos · United States

• Provide insight to shape the content HBR develops and enriches understanding of perspective on ideas from HBR and the wider world of management and leadership. Provide a flavour on India marketing

Apr 2017 – Feb 2022 · 4 yrs 10 mos · Bengaluru Area, India

• Sunder Madakshira works with Adobe as Head of Marketing in India. In this role he is leading a team of marketers across all businesses and routes to the market. He will be responsible for building a multi year strategy for building Adobe brand awareness and partner closely with country leadership to grow the Adobe business in India.

Jul 2015 – Apr 2017 · 1 yr 9 mos · Bengaluru Area, India

• Driving all aspects of Edgeverve marketing efforts globally. Edgeverve is the subsidiary of Infosys Technologies focusing on products like Finacle and Edge range of product.
• Global responsibility for branding, lead generation, product marketing for Edge and Finacle suite of products
• Co-creating brand strategy with product, company strategy and Sales teams and designing GTM’s
• Plan for inorganic growth and form alliances and partnerships; forming executive connects and communities
• Lead all aspects of marketing: Analysts relations, PR, digital marketing, Inside sales, website management, sales enablement, competitive research, talent branding and internal communications
• Developing region/country level marketing messages across Americas, Europe and APAC
• Orchestrate Field marketing roles - running branding and lead generation campaigns across digital, print and other media
• Employer and talent branding
• Optimization and control of marketing budgets

Apr 2015 – Jul 2015 · 3 mos · Bengaluru Area, India

• Branding Hexaware as a leading global provider of the IT and ITES services with transformational capabilities. Driving all marketing designs and actions: Lead generation, market research, partnership and alliances management; Leading organizational transformation into a digital corporation; Talent branding and internal communication, corporate communications, investor communications; Event management, thought leadership development and driving shared marketing services

Nov 2012 – Mar 2015 · 2 yrs 4 mos · Bangalore

• Driving articulation of SAP brand across prospects, customers, employees and influencers such as analysts, press, prospective talent, government (GR), social partners (CSR) and industry associations. Areas of focus - product marketing, demand generation, digital marketing, marketing events, PR and employee communication.
• Global responsibility for design and execution of communications strategy across SAP Labs (R&D Centres) Network locations in India, China, Russia, Brazil, Paris and Bulgaria and SAP India. Working with Senior Global Leadership and Marketing and Communications function across above locations and designing specific communications strategy and plan
• Work with multiple stakeholders such as Executive Board, HR, and Business and Location leadership. Be the advisor of choice in shaping location strategy
• Conference Head – SAP TechEd, India’s largest annual tech event & SAP Techniversity – the student technology event
• Building and sustaining a strong Thought leadership programs with key leaders through constant coaching and co-creation

Aug 2010 – Oct 2012 · 2 yrs 2 mos · Bangalore

• Enhancing the SAP Labs India brand in the market place through a synergitic use of PR, thought leadership, events and classical advertising vehicles.
• Oversee all aspects related to branding, marketing, internal and external communications function of SAP Labs India. Key area of focus is to enhance customer experience and delight from the brand and increase employee engagament. Build a robust communication program that will help engage internal and external audience.

Oct 2007 – Aug 2010 · 2 yrs 10 mos

• Driving articulation and building of the Symphony Services brand globally. Building relationships with key influencers – prospects, clients, analysts (India), industry groups, media and talent branding. Developing thought leadership platforms and turning them into leveragable messaging globally. Influencing company strategy through driving Competition and Prospect Intelligence Program. Pre-sales activities– RFP/RFI’s, field visits, design and implementation of sales knowledge management. Online Marketing – website, SEO, blogs and social media strategy. Driving PR objectives with agencies in US, India, China and Europe.

Jan 2006 – Jan 2007 · 1 yr · Bangalore

• Created the brand vision for the ‘Winning in the Flat World’ theme across audiences globally.
• Responsible for Corporate Communications charter – working with PR/HR teams to derive and execute communications internally and externally
• Conceptualized and executed Talent branding programmes across¬. Print advertising rated amongst top five recruitment communications nationally
• Designed and executed internal marketing and communications portal, Mplus. Rated amongst ‘Five Best Things at Infosys’ in internal surveys
• Executive member of ‘CII – 100 Indian MNC’s’ initiative. Developed Brand and Communications plan with domain SME’s
• Overall responsibility for launching Infosys positioning of Winning in the Flat World, Talent branding and internal communications.
• Developing world class sales enablement measures and methods

Jan 2003 – Jan 2006 · 3 yrs

• Consolidated Wipro’s position amongst the top two corporate brands in India by driving the brand positioning through the ‘Applying Thought’ and ‘Spirit of Wipro’ campaigns
• Drove the Brand Perception Study- an internal market research across 600 individuals in segments -customers, leadership team, employees, investors and general public
• Drove the Sonic Branding campaign through design and launch of corporate musical score
• Conducted unique marketing schools training programmes to enhance domain skills for marketing teams

Jan 2001 – Jan 2003 · 2 yrs