Francisco T. Bram

VP of Engineering

United States17 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over $5B in revenue attributed to marketing efforts.
  • Launched and grew 25+ products globally.
  • Recognized as a top product marketing influencer.
Stackforce AI infers this person is a Marketing Leader in Retail and Technology sectors with a strong focus on Product Marketing.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingBusiness DevelopmentBrand DevelopmentGrowth Marketing

Other Skills

AnalysisBrand StrategyBusiness Process ImprovementBusiness StrategyCRMCompetitive AnalysisCross-functional Team LeadershipData-driven MarketingDigital MarketingDisruptive MarketingEmerging CategoriesEntrepreneurshipForecastingGlobal MarketingGlobal Marketing Organization

About

Francisco Bram is a highly accomplished marketing leader, currently serving as the Vice-President for Marketing for Albertsons Companies. Francisco has over 15 years of experience growing brands, products and customers across Tech, Health and Retail. Francisco has helped organizations of all sizes launch and grow adoption for more than 25 products globally. His impact on organizations is undeniable, with more than $5B in topline revenue directly attributed to his marketing efforts. Recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor, he has an unmatched passion for marketing and a laser focus on delivering results. But what really sets Francisco apart from the competition is his data-driven approach. He lives and breathes data-driven decision-making, analyzing and interpreting data to showcase the measurable impact of his work. As a player-coach, he is passionate about inspiring and motivating teams to build meaningful and impactful work, while leading by example in the front. Francisco is a chameleon, comfortable wearing multiple hats and rolling up his sleeves to do whatever work is needed to get things done. He deeply understands the power of a great narrative and dedicates countless hours to developing a memorable and inspiring product story. The most effective marketing is rooted in storytelling, and Francisco works tirelessly to craft narratives that captivate and inspire customers. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change. That's why he prioritizes building teams that are adaptable in real-time and capable of pivoting quickly and effectively in response to unforeseen changes. He is determined and driven by a deep sense of grit and determination, turning obstacles into opportunities for growth and learning.

Experience

Chewy

Head of Global Integrated Marketing

Dec 2024Present · 1 yr 3 mos

  • Lead global marketing strategy and execution for Chewy’s key business pillars, including:
  • Core Product Categories (Dog and Cat) – Leading initiatives to strengthen Chewy’s position in the pet care market’s most essential segments.
  • Emerging Categories (Equine, Farm Animals, Birds, Reptiles, and Exotic Pets) – Pioneering growth and expanding Chewy’s reach into underserved, high-growth pet care markets.
  • Seasonal Campaigns and Holiday Promotions – Designing impactful holiday and promotional campaigns while maximizing vendor-funded opportunities to deliver exceptional customer value.
  • Private Label Portfolio – Elevating Chewy’s exclusive brands with innovative marketing strategies that build customer loyalty and differentiate our offerings.
Global Marketing StrategyProduct CategoriesEmerging CategoriesSeasonal CampaignsPrivate Label PortfolioMarketing Strategy+1

Albertsons companies

2 roles

VP of Marketing, Business Development and Loyalty

Mar 2024Dec 2024 · 9 mos

  • Leading Product Marketing, Growth Marketing, Customer Insights, and Business Development for Albertsons Companies (NYSE: ACI), a leading retailer with annual revenue of $79B, ranked 53rd on 2023 Fortune 500 companies and with a workforce of about 300,000 across 22 retail brands.
Product MarketingBusiness DevelopmentMarketingBrand StrategySales

VP of Marketing and Customer Insights

Aug 2021Apr 2024 · 2 yrs 8 mos

  • Leading Marketing for Albertsons Companies (NYSE: ACI), a leading retailer with annual revenue of $79B, ranked 53rd on 2023 Fortune 500 companies and with a workforce of more than 300,000 across 22 retail brands.
  • Reporting to the Chief Digital Officer and overseeing Product Marketing, Growth Marketing, Customer Research, Content Marketing, B2B and Retail Marketing.
  • Launched a brand and digital platform 'Sincerely Health.
  • Increased brand awareness year-over-year, measured through consistent customer surveys and research.
Go-to-market StrategyMarketing StrategyBrand DevelopmentDigital MarketingPerformance MeasurementPerformance Marketing+1

Invoy

Advisor

Jan 2021Present · 5 yrs 2 mos

Here here market

Advisor

Jan 2021Jan 2023 · 2 yrs

Uber

2 roles

Head of US&CA Marketing and Global Product Marketing, Uber Eats, Merchants

Jan 2020Aug 2021 · 1 yr 7 mos

Head of Global Product Marketing, Uber Eats, Uber for Business, Uber Health

Jan 2019Jan 2020 · 1 yr

  • Led and developed a team of global product marketers and growth marketers across Uber’s portfolio of services, such as, Uber Eats, Uber Health, Uber for Business and Uber Delivery.
  • Identified gaps in customer journeys, developed go-to-market strategies and launched new verticals, such as grocery and medication delivery, Uber Comfort for business travelers and Ads on Uber Eats, generating 58% of all new sales revenue.
  • Implemented an effective omnichannel marketing program that acquired over 4.5 million business travelers, leading to a 16% increase in bookings and revenue.
  • Led an in-depth research study during Covid-19 with more than 5,000 participants to influence our product roadmap, identify new customer segments and unlock new solutions for item delivery and office commute.
  • Launched Uber Eats to our B2B/2C segment and collaborated with product management, data science and engineering to develop exclusive Eats solutions for enterprises such as Corporate Group Ordering and vouchers.
  • Planned and drove several data-driven marketing initiatives to raise awareness and drive product adoption for Uber Health, ultimately contributing to 300% growth in revenue in less than 12 months.

Siemens

3 roles

Senior Director, Global Marketing

Promoted

Jan 2015Jan 2019 · 4 yrs

  • Siemens is a global Fortune 500 (#66) technology conglomerate and the largest industrial manufacturing company in Europe with branch offices in over 190 countries. With 0ver 171 years of history and more than 379,000 employees worldwide, Siemens is one of the world’s largest employers with reported revenue of $94B in 2018.
  • Built and restructured a global marketing organization for a team of 36 geographically dispersed marketers.
  • Managed a $10M marketing budget across product marketing, CRM, performance marketing, PR, social, events.
  • Elevated and defined the function of Product Marketing and GTM function within the organization, becoming a credible and trusted partner to product development, research, business development and tech.
  • Launched 15 insights-driven products & services that helped generate more than $2B in sales globally.
  • Led the development of new marketing innovations across the company and industry firsts, such as product experiences in Virtual Reality, Amazon Alexa product-enabled skills and new SaaS business models (Pay-per-Use).
Global Product MarketingGrowth MarketingOmnichannel MarketingData-driven MarketingProduct Marketing

Senior Manager, Global Product Marketing

Promoted

Jan 2010Jan 2015 · 5 yrs

  • Hired and developed a high-performance team of 5 product marketers, empowering them to achieve previously unattainable business objectives.
  • Managed a $1M marketing budget and oversaw the launch of several disruptive technology products that ultimately contributed to a 5% annual order increase and a 4% annual revenue increase.
  • Developed a cross-functional go-to-market team and together designed a product launch strategy that drove year-over-year market share gains taking our business from 32% to 41% market share globally.
Global Marketing OrganizationProduct MarketingCRMPerformance MarketingMarketing Strategy

Marketing and Strategy Lead

Jan 2009Jan 2010 · 1 yr

  • When I came on board with Siemens, I had the opportunity to initiate and develop a go-to-market strategy for an exciting new field of Artificial Intelligence, years ahead of its time.
  • Designed business marketing plans for a Siemens start-up seeking to revolutionize medicine by using Artificial Intelligence and Machine Learning to derive meaningful data to support physician decision-making.
  • Developed the go-to-market plan used to secure additional funding and business integration.
  • Produced competitive analysis and segmentation strategies.
Go-to-market StrategyCompetitive AnalysisSegmentation StrategiesMarketing Strategy

Education

Stanford University Graduate School of Business

Executive Management Degree — Marketing and Strategy

HHL Leipzig Graduate School of Management

MBA — International Marketing Strategy

Lomonosov Moscow State University (MSU)

Russian

Saint Petersburg State University

Russian

Universidade do Minho

Licentiate degree

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