Jan 2023 – Present · 3 yrs 3 mos · London, England, United Kingdom

Apr 2022 – Oct 2024 · 2 yrs 6 mos · London Area, United Kingdom

• lead a global team of Product Marketing Managers
• Responsibilities include: Positioning, Messaging, GTM planning, Growth initiatives and Sales Enablement

Apr 2021 – Apr 2022 · 1 yr · London, England, United Kingdom

• As the Director of Product Marketing I lead the Product Marketing function at Fyber, a Digital Turbine company - Focusing on Growth Planning, GTM plans and Sales Enablement.
• Lead a team of talented Product Marketing Managers
• Build and guide strategic processes with product and business teams (launch process, GTM plans)
• Own the growth plan for Fyber's leading product - Fyber Marketplace
• I help build collateral that tells a strong story of Fyber and Fyber's products

Jan 2017 – Apr 2021 · 4 yrs 3 mos

• As a Product Marketing Manager I help drive business growth through solution adoption. I represent client needs with internal product teams and I guide sales leadership and clients on Facebook's advertising solutions. A storyteller, emphasizing the "Why" of our products before the "How".
• Leading global projects to increase product adoption in key verticals (eComm, Retail, CPG)
• Partnering with sales leadership and cross functional teams to plan and drive growth strategies
• Identifying and highlighting growth opportunities within markets based on data analysis
• Working closely with sales leadership and sales teams to achieve solution adoption goals and market revenue growth
• Building and owning the Go-to-Market plan for regional product launches
• Improving Facebook’s advertising solutions by providing product feedback to product teams
• Onboarding a full team of Product Marketing Managers
• Mentoring new PMM hires and members of the sales teams
• Sales enablement: Running trainings, creating collateral, Product Positioning, FAQs
• Guest speaker at industry events in hypergrowth markets – DACH, CEE, Israel

Apr 2014 – Dec 2016 · 2 yrs 8 mos

• As a Partner Manager at Facebook I was responsible for driving business growth in Israel, focused specifically on agencies.
• Building strong relationships and growing agencies in Israel through education and inspiration
• Advised C-level partners on Facebook strategy and overall business development
• Delivering internal and external trainings about Facebook products and solutions
• Built and led product focus plans for EMEA SMB teams

Jan 2013 – Mar 2014 · 1 yr 2 mos

• Hired, supervised and managed the performance of account managers
• Managing the advertising budgets for leading international brands.
• Initiating and managing campaigns – locally and globally.
• Supporting creative and strategic processes.

Jan 2013 – Sep 2013 · 8 mos

• Managing the advertising budgets for leading international brands.
• Initiating and managing campaigns – locally and globally.
• Supporting creative and strategic processes.

Oct 2010 – Jan 2013 · 2 yrs 3 mos · Tel Aviv Area, Israel

• Creating digital strategy and creative plans for new and existing customers.
• Optimizing Facebook performance campaigns, to achieve maximum results.
• Managing social media networks for leading brands (via Facebook, Google+ etc.).
• Writing the functional and graphic specs for websites and Facebook apps.

Oct 2008 – Oct 2010 · 2 yrs

• Research Assistant, the Department of Communication, Tel Aviv University:
• Analysis of foreign news in the Israeli media.
• Coding articles for research purposes.

Oct 2008 – Oct 2010 · 2 yrs

• Student consultant for academic affairs, Tel-Aviv Student Union:
• Advising and handling students' requests.
• Working with University senior officials.
• Managing multiple projects for the department