Jan 2022 – Sep 2024 · 2 yrs 8 mos

• Leads a group of cross-functional product marketing team members reporting directly to the Chief Commercialization Officer (CCO).
• Designs and executes global go-to-market strategies focused on targeting and servicing the top 300 global TV advertisers such as General Motors, GSK, and Anheuser-Busch as well as leading streaming players like NBCU Peacock, Disney+, Roku, and more.
• Plans and produces internal and external product positioning and messaging as part of global processes for go-to-market (GTM) across 5+ unique products spanning ad serving, dynamic creative optimization (DCO), measurement, attribution outcomes, and identity resolution.
• Led the GTM strategy of our TVSquared company acquisition (2022) and Herolen's (2019), featuring updated company positioning, key benefits, buyer personas, detailed product documentation, press, and all sales materials and subsequent training.
• In collaboration with C-Suite leadership and sales, customer success, product, and engineering, implements an end-to-end product commercialization process resulting in over 40 successful product launches in 2022, including 4 major releases with 6M+ ARR targets.
• Featured as 2021 Top 100 Product Marketer Influencer by The Product Marketing Alliance.

Jan 2021 – Dec 2021 · 11 mos

• Joined Innovid’s marketing team as the first dedicated Product Marketing hire in the role of Associate Director in October 2018, was promoted to Director in October 2019, and was named Senior Director in Jan 2021.
• Designed and developed marketing materials to support over 100 new product releases and enhancements within converged TV, streaming video, identity resolution, connected TV, measurement, shoppable creative, digital audio, and more.
• Planned and executed a 360° marketing strategy for the launch of Innovid Key, Innovid’s identity resolution product, showcasing beta client successes in the press, custom market research, and a dynamic infographic featured on Innovid.com.
• Planned, architected, and drove the launch of Innovid’s client-facing Help Center featuring over 110+ pages of net new product documentation and FAQs.
• Developed a comprehensive process for responding to requests for information (RFIs and RFPs) in-bounds from the sales organization, resulting in 3x faster SLAs for client response and less work for those involved.

Oct 2019 – Dec 2020 · 1 yr 2 mos

Oct 2018 – Sep 2019 · 11 mos

Jan 2018 – Oct 2018 · 9 mos

• Hired at Innovid within the sales organization to support strategic West Coast accounts, proactively identifying opportunities to train, optimize, retain, and upsell business.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Los Angeles Metropolitan Area · On-site

• Executed against an ARR of 4MM+ by developing and selling creative and digital media strategies to new and existing clients across the West Coast. Awarded Team MVP - Sizmek West Region for 2016.
• Honored as a lead panelist at Advertising & Marketing Independent Network (AMIN) Executive Conference in 2016.

May 2015 – Apr 2016 · 11 mos · Los Angeles Metropolitan Area · On-site

• Hired as Senior Designer in March 2014, promoted to Creative & Social Sales Manager in October 2014, and to Director of Creative Strategic Solutions in May 2015.
• Worked directly with clients to grow their businesses through creative strategy, design, product development, and positioning. Managed a team that collaborated with Sizmek’s global sales, creative, and marketing teams to form a cohesive message.
• Featured as keynote speaker at 2015 Univision LA Hispanic Digital Summit 2015 and 2015 Truth in Media Summit.

Apr 2014 – May 2015 · 1 yr 1 mo · Los Angeles Metropolitan Area · On-site

Feb 2012 – Apr 2014 · 2 yrs 2 mos · Encino, CA · On-site

• Developed mastery in Adobe Creative Suite developing social, digital banner, and video assets for leading TV networks and film studios such as Disney, Sony Pictures, Warner Bros Pictures, HBO, Lionsgate, Mattel, and many more.
• Was the lead Art Director for the For Your Consideration (FYC) digital campaigns for “Her” resulting in an Oscar for Best Screenplay in 2014, and “Argo” for Best Picture in 2013.

Jul 2011 – Nov 2011 · 4 mos · El Segundo, CA · On-site

• - Designed corporate swag, point-of-sale, print editorials, and digital banners for brands such as Lexus and the Ritz Carlton.