Nick Knuppe

Founder

Amsterdam, North Holland, Netherlands13 yrs 4 mos experience

AI Enabled

Key Highlights

Founder of Europe's first AI financial services company.
Raised over €1 billion in funding across multiple startups.
Expert in go-to-market strategies for tech products.

Stackforce AI infers this person is a Fintech and Marketing expert with a strong focus on product management and go-to-market strategies.

Contact

Skills

Core Skills

Product ManagementGo-to-market StrategyProduct MarketingCommercial ModelsMentoringCommercial InnovationMarketing StrategyAccount Management

Other Skills

AIAPI DevelopmentAccount StrategyAdvertisingBrand ManagementCRMClient ManagementCommercial StrategyCompetitive AnalysisComplex Project ManagementCreative DevelopmentCreative StrategyCustomer AcquisitionCustomer InsightCustomer Insights

About

I don’t hate much, but I do hate admin. Entrepreneurs still lose hours every week to outdated tools: Clunky payroll, confusing accounting software, legacy banks and systems that don’t talk to each other. I felt it firsthand while launching neno: 8 weeks of inefficiency, broken workflows and tools I didn’t choose (but somehow had to use). I asked myself, why in the age of agentic AI and embedded finance, are we still managing our (Boring) business-critical admin like it’s 2009? We're building neno to change that. An AI-native back office built for modern entrepreneurs. Autonomous workflows. Human-in-the-loop where it counts. Tools that give you time, not take it. Internet-native founders built the last wave. AI-native entrepreneurs are pioneering the next one. Neno is backed by Firstminute Capital, Motive Ventures and angels from Miro, Coinbase, Mollie, Juni, Deel, Navro, Copper, PayPal & Iconic.

Experience

Neno

Founder & CEO

Apr 2025 – Present · 11 mos · Amsterdam Area · Hybrid

Building Europe's first full stack AI financial services company helping ambitious entrepreneurs save 100+ hours a year from time wasted on admin.

Customer AcquisitionComplex Project ManagementProduct ManagementGo-to-Market Strategy

Juni

4 roles

VP of Commercial

May 2024 – Feb 2025 · 9 mos

Raised €100m series B, joined to build the product marketing function, ended up rebuilding the commercial team and operating model driving all-bound GTM motion refocusing ICP on SME's and accounting firms. Led pan-European market discovery & expansion (UK, NL, SE, DE) achieved 8 figure ARR, reducing pay back period <9 months. Reported to co-founder and CEO, now angel investor in Neno.

Product MarketingMarket DiscoveryGTM StrategyGo-to-Market Strategy

VP of Marketing

Feb 2024 – May 2024 · 3 mos

Senior Director of Marketing

Nov 2022 – Mar 2024 · 1 yr 4 mos

Senior Director of Product Marketing

Jun 2022 – Nov 2022 · 5 mos

Pavilion

Executive Member

Feb 2024 – Dec 2024 · 10 mos · Amsterdam, North Holland, Netherlands · Hybrid

Learned from and contributed to top CRO forums discussing all things GTM. Outbound is not dead.

Apollo internet

Angel Investor

Jul 2022 – Mar 2024 · 1 yr 8 mos

Early investor in hold co. for creator economy B2C2C platforms and marketplaces.

Seedstars

Startup Mentor

Jun 2022 – Nov 2022 · 5 mos · Amsterdam, North Holland, Netherlands

Mentored 3 co-founders from concept to launch, raising pre-seed round.

Mollie

Head of Product Marketing

Jul 2020 – Jun 2022 · 1 yr 11 mos · Amsterdam, North Holland, Netherlands · Hybrid

Raised €800m series C, grew from 140 FTEs to 800+. Built product marketing, customer insights, enablement and localisation functions, led GTM into UK, DE launching mPOS, Mollie Capital and alternative payment methods. Reported to Chief Product Officer, now angel investor in Neno.

Mentoring

Booking.com

2 roles

Global Program Manager, Commercial Innovation

Promoted

Aug 2019 – Apr 2020 · 8 mos · Amsterdam, North Holland, Netherlands

Conceptualised and implemented performance and innovation fund, global revshare model for top 1000 PMS and CMS tech partners generating €1B in GMV.

Product MarketingCustomer InsightsGo-to-Market Strategy

Global Product Marketing Manager

Oct 2018 – Aug 2019 · 10 mos · Amsterdam, North Holland, Netherlands

Launched the first API that extended Intranet data into external CMS & PMS ecosystem increasing B.com inventory and booked nights via high demand dates by 120%.

Commercial InnovationPerformance Management

Afari

Angel Investor

Mar 2019 – Feb 2023 · 3 yrs 11 mos

Invested in family backed startup.

Tencent

Head of Marketing

Aug 2015 – Oct 2018 · 3 yrs 2 mos · City of Cape Town, Western Cape, South Africa

Early hire at Tencent Africa, responsible for Tencent operations on the African continent. Led GTM, positioning, acquisition & retention for WeChat, WeChat Pay in South Africa, Ghana & Nigeria.

API DevelopmentProduct Marketing