Mar 2024 – Mar 2025 · 1 yr · Remote

• Stensul is a marketing creation platform that helps enterprises democratize campaign creation at scale, without risking brand compliance. I was brought on to build product marketing foundations such as launch tiering and processes, workflow transformation positioning, and consistent messaging across customer touch points.

Jan 2023 – Present · 3 yrs 2 mos · Orange County, California, United States · Remote

• GTMHappy is a strategic consulting firm that helps high-growth B2B and DTC companies go-to-market with a smile on their face. I provide strategic consulting, advising, and hands-on fractional work - my specialties include PLG, product growth, brand marketing, and product marketing.
• I'm a big nerd for all things workflow, AI, and automation so when I build product marketing foundations I don't just mean positioning and messaging docs. I mean building processes that scale, cross-functional workflows that span across your entire organization, and frameworks that set the strategic direction across your product and marketing roadmaps.
• And when I say fractional, I don't just mean 'tell you what to do' fractional. Once we align on the foundations, I roll my sleeves up and dive in myself. I've optimized the execution process after a decade of trial and error across various size teams, so I know quickly what to prioritize and what to move to the backlog.
• DM me for a free intro call to see if it's a good mutual fit! :)

Sep 2022 – Feb 2023 · 5 mos · San Francisco Bay Area

• Vanta is an automated security and compliance platform, with a focus on trust management for mid-market/enterprise. I was responsible for crafting new positioning and GTM strategy centered around PLG - resulting in a new free trial offering launched into the existing sales cycle.

Oct 2021 – Sep 2022 · 11 mos · San Diego, California, United States

• I led platform positioning, product GTM, and new product launches (including a new product SKU) and lead GTM strategy for the Core Platform (responsible for all 16 products within the platform).

Oct 2020 – Sep 2021 · 11 mos · San Diego, California, United States

• ClickUp is a work management platform with over 16 products in the portfolio. I founded the team as the first PMM hire after our Series A funding, joining when there was less than 100 employees and growing with the team to a nearly ~1,000 person global organization, $200M ARR, and $4B valuation. 🦄 As the founding PMM, I set up frameworks, processes, and foundations for all things messaging, product launches, and more.

Jan 2016 – Jan 2020 · 4 yrs

• Led content, product marketing, social, and creative for investment & incubation firm, Bred Ventures Inc. Launched over 20+ DTC mobile apps and B2B products during my tenure.

Jan 2015 – Jan 2016 · 1 yr

• Led marketing and growth for SaaS startup Buyerly, which helped connect product owners with retail buyers.

Jan 2014 – Jan 2015 · 1 yr

• Won 1st place in a “growth hacking” competition for the City of Thousand Oaks. Produced and launched a creative ad in local movie theaters and increased sales by 125% in 6 months.

Jan 2013 – Jan 2014 · 1 yr · Florence, Tuscany, Italy

• Planned, produced, and hosted 6-course dinners and an art exhibit at a restaurant in Florence, Italy.

Jan 2012 – Jan 2013 · 1 yr

• Spearheaded an advertising campaign for a mobile application while assisting in the marketing and PR for Billabong’s 6th Annual Design for Humanity event hosted at Paramount backlot.

Jan 2011 – Jan 2012 · 1 yr

• Conducted user research for Ptch, a social video-sharing mobile app that was acquired by Yahoo! in 2013.