April Dunford — Co-Founder
April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.
Stackforce AI infers this person is a B2B Marketing Expert with extensive experience in SaaS and technology sectors.
Location: Toronto, Ontario, Canada
Experience: 22 yrs 5 mos
Skills
- Product Marketing
- Marketing Strategy
- Project Management
- Sales
- Marketing
- Product Development
Career Highlights
- Consulted with over 300 technology companies.
- Acclaimed author of best-selling books on positioning.
- Expert in B2B marketing and product positioning.
Work Experience
Revolear
Board Member (2 yrs 4 mos)
ScreenCloud
Board Member (4 yrs 2 mos)
MESH/diversity
Board Member (3 yrs 1 mo)
Sprint.ly
Managing Partner/CEO (1 yr 6 mos)
Sampler
Board Member (6 yrs 11 mos)
Ambient Strategy
Founder (10 yrs 11 mos)
Tulip Retail
COO (1 yr 3 mos)
Huawei
Vice President Marketing (acting), Enterprise Products (1 yr 7 mos)
SolarSoft Business Systems (Acquired by Epicor)
Vice President Marketing (2 yrs)
Nortel
Head, Enterprise Incubation (1 yr 3 mos)
Infobright
Vice President, Marketing (9 mos)
DataMirror Corporation (acquired by IBM)
Vice President of Marketing (11 mos)
IBM
Global Program Director - Information Integration (3 yrs 10 mos)
Siebel Systems
Director of Marketing, Financial Services (2 yrs)
Janna Systems
Director of Product Marketing (2 yrs)
Education
BASc at University of Waterloo