April Dunford

Co-Founder

Toronto, Ontario, Canada22 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Consulted with over 300 technology companies.
  • Acclaimed author of best-selling books on positioning.
  • Expert in B2B marketing and product positioning.
Stackforce AI infers this person is a B2B Marketing Expert with extensive experience in SaaS and technology sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyProject ManagementSalesMarketingProduct Development

Other Skills

AgileAnalyst RelationsAnalyticsB2BB2B Marketing StrategyContent MarketingCorporate CommunicationsCustomer SuccessDemand GenerationDigital MarketingEmail MarketingEnterprise MarketingEnterprise SoftwareEntrepreneurshipGo-to-market Strategy

About

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

Experience

Revolear

Board Member

Nov 2023Present · 2 yrs 4 mos · San Francisco Bay Area

Screencloud

Board Member

Jan 2022Present · 4 yrs 2 mos · Greater London, England, United Kingdom

Mesh/diversity

Board Member

Feb 2020Mar 2023 · 3 yrs 1 mo · Toronto, Ontario, Canada

Sprint.ly

Managing Partner/CEO

Oct 2015Apr 2017 · 1 yr 6 mos · Greater Toronto Area, Canada

  • I was the co-CEO of Sprintly with the original founder after he and I acquired it from the previous owner. I sold my half of Sprintly in April 2017. Sprintly is an elegant, simple, Agile project management tool used by thousands of startups and custom software developers. Sprintly gives you and your team real time visibility into who is working on what with activity feeds and analytics.
Project ManagementAgile

Sampler

Board Member

Sep 2015Aug 2022 · 6 yrs 11 mos · Greater Toronto Area, Canada

Ambient strategy

Founder

Apr 2015Present · 10 yrs 11 mos · Greater Toronto Area, Canada

  • I work with growing B2B tech companies helping them develop positioning that helps them stand out in the market and sell. I have worked with over 200 companies from small growing startups to mature fortune 500 companies.
Product MarketingMarketing StrategyB2BPositioning

Tulip retail

COO

Oct 2013Jan 2015 · 1 yr 3 mos · Greater Toronto Area, Canada

  • Tulip is powering the next generation of customer-centric retail experiences across the web, mobile devices and physical stores. I was responsible for Sales, Marketing, Solutions deployment, and Customer Success. I repositioned the company from a generic omni-channel retail back-end to a platform for sales associates for large retailers. I closed Tulip's first customers, secured customer references and built a pipeline from zero to millions. I recruited the first hires in sales and marketing and developed and instrumented the sales process.
SalesMarketingCustomer Success

Huawei

Vice President Marketing (acting), Enterprise Products

Feb 2011Sep 2012 · 1 yr 7 mos · Santa Clara, California and Toronto, Canada

  • Working as a consultant my role was to establish a marketing function in Silicon Valley to support Huawei's Enterprise business globally. Provided Enterprise Marketing foundation that expanded Huawei's business from launch to over $3B in under 2 years.
MarketingEnterprise Marketing

Solarsoft business systems (acquired by epicor)

Vice President Marketing

Feb 2009Feb 2011 · 2 yrs · Toronto, Ontario, Canada

  • Managed the marketing and inside sales teams generating qualified leads for $80M revenue with 50% growth. Deployed systemic email and content marketing efforts and oversaw both a Salesforce and Eloqua deployment internally.
MarketingLead Generation

Nortel

Head, Enterprise Incubation

Nov 2007Feb 2009 · 1 yr 3 mos · Greater Toronto Area, Canada

  • Working as part of the CMO's office, I worked with the global CTO to create, launch and manage an internal incubator focused on developing and nurturing new products that did not fit into Nortel's existing organizational structure. Several of these projects went on to be spun out into venture-backed startups.
Product DevelopmentIncubation

Infobright

Vice President, Marketing

Feb 2007Nov 2007 · 9 mos

  • Repositioned the company's offering from a database to an analytic data warehouse. Was instrumental in closing a Series A round of financing.
MarketingRepositioning

Datamirror corporation (acquired by ibm)

Vice President of Marketing

Mar 2006Feb 2007 · 11 mos · Greater Toronto Area, Canada

  • I ran marketing at DataMirror until their acquisition by IBM in 2007. I repositioned the company from a data replication provider into a provider of information integration solutions and relaunched it into market. My team increased the pipeline for new business by 50% while decreasing marketing spend by half.
MarketingInformation Integration

Ibm

Global Program Director - Information Integration

Apr 2002Feb 2006 · 3 yrs 10 mos · New York City Metropolitan Area

  • Responsible for introducing IBM's Information Integration family of products to market. Developed the initial positioning and launch plan. Grew revenue from 0 to $300M in 18 months.
Product MarketingInformation Integration

Siebel systems

Director of Marketing, Financial Services

Jan 2000Jan 2002 · 2 yrs · San Francisco Bay Area

  • World-wide marketing responsibility for Siebel's suite of products aimed at financial services including lead generation and sales enablement driving over $800M in revenue.
MarketingLead Generation

Janna systems

Director of Product Marketing

Jan 1998Jan 2000 · 2 yrs · Greater Toronto Area, Canada

  • Acquired by Siebel for $1.7B. Ran all marketing activity and grew revenue from $1M to $70+ in under 18 months.
Product MarketingRevenue Growth

Education

University of Waterloo

BASc — Systems Design Engineering

Jan 1988Jan 1993

Stackforce found 100+ more professionals with Product Marketing & Marketing Strategy

Explore similar profiles based on matching skills and experience