May 2021 – Apr 2024 · 2 yrs 11 mos · Eindhoven, North Brabant, Netherlands

• We develop meaningful wearables based on cutting-edge movement science and proven technology. Understanding the human body’s movement is incredibly valuable for a healthy lifestyle. We help people improve their health by not only telling them what they did, but also how they did it and how to improve the way they move. By bringing the coaching experience to the world of wearables we make it accessible and easy to understand for all.

Mar 2020 – Present · 6 yrs · Amsterdam, North Holland, Netherlands

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 20,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.
• Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.

Jul 2019 – Jun 2021 · 1 yr 11 mos · Berlin, Germany

• At the core of Babbel is a world-class, empirically proven method that enhances language learning with advanced technology. Our language experts obsess over how to bring you the best quality in modern language learning, covering more than 10,000 hours of content in 14 languages, from Spanish to Indonesian.
• Leading the global product marketing function of Babbel, leading a team of 8 product marketers to shape the product roadmap and communication strategy behind its latest innovations.

Aug 2015 – Jul 2019 · 3 yrs 11 mos · Amsterdam Area, Netherlands

• Building the future of ASICS Running to solidify its position as the industry leader and innovator
• Responsible for the growth of the ASICS global Running apparel business.
• Leading a team in the seasonal creation of all ASICS Men & women’s Apparel, representing 150 styles and 500 SKUS.
• Created an innovation development plan and roll out calendar to Tokyo 2020 and beyond.
• Responsible for the global running apparel sustainability strategy

Feb 2011 – Dec 2014 · 3 yrs 10 mos

• Principle product manager of the New Zealand All Blacks for all adidas licensed products. Responsible for the creation, innovation and development of all on field team performance models in addition to business manager for all in store commercial products. My latest project was managing the creation of their 2015 World Cup winning product range details of which are highlighted in the videos below. During this time I also managed product ranges for the French and Italian national rugby teams in addition numerous clubs such as the Cape Town Stormers, Munster Stade Francais Paris and Harlequins.

Feb 2009 – Feb 2012 · 3 yrs

• I have been the principle product manager for multiple global adidas contracts such as Munster, Stade Francais, Argentina and six of the Super Rugby teams. In addition to these responsibilities I have also managed the global rugby generic business including Rugby Culture leisurewear and Rugby Teamwear. During this time I was also accountable for all adidas Rugby product, assisting the development of the SS11 British Lions All Blacks apparel ranges.

Jan 2008 – Feb 2009 · 1 yr 1 mo

• I spent one year as part of the Global Football Marketing BU. During this time I was responsible for the women’s football SS09 apparel range, accountable for seventeen of the adidas Global Football federations. I also assisted in the product management process for France, South Africa and Greece (lead role) in their preparation for the 2010 World Cup. During this time I was also accountable for all adidas Rugby product, assisting the development of the SS09 British Lions All Blacks apparel ranges.

Jul 2007 – Feb 2008 · 7 mos · Newcastle upon Tyne, Großbritannien

• Worked as part of a research team for a professional research consultancy. Conducted telephone interviews with the managers of accountancy and legal firms on a global basis. Also had the responsibility of aiding the analytical research process and producing reports which led to assisting strategic decision making for large multinational organisations.

Sep 2005 – Sep 2006 · 1 yr · Copenhagen, Denmark

• Worked as part of an international team at the company’s European Headquarters based in Copenhagen. Managed and assisting with the marketing side of the business in addition to producing marketing reports for potential football business clients. Produced research reports into the business potential of the foreign football leagues and creating contact with future clients in the Norwegian and Swedish Football Leagues.