Nov 2024 – Jun 2025 · 7 mos · Mumbai, Maharashtra, India

• Key Areas: Brand and Corporate Communications, Media Relations, Internal Communications, Events-led Demand Generation, Reputation and Positioning
• Drove significant brand awareness growth through brand positioning strategic engagements and editorial media outreach, including empanelment and managing of agencies
• Led paid and organic participation in key industry events across India, MEA, and SEA, generating top-of-funnel (ToFu) leads while managing overall marketing budgets
• Spearheaded communications strategies, delivering a PR value of ₹21Cr (AVE) in 2024 from organic media coverage
• Generated a USD 5M sales pipeline through strategic event participation and targeted initiatives
• Institutionalised an Internal Communications playbook to support WebEngage's rapid scaling
• Led purpose-driven brand positioning efforts, aligning with product, technology, and HR teams
• Championed PR campaigns and strategic projects to enhance brand visibility and customer engagement

Oct 2023 – Jun 2025 · 1 yr 8 mos · Mumbai, Maharashtra, India

• Spearheaded marketing and corporate communications strategies, resulting in PR value of 6.8cr AVE in India and 7cr AVE in MEA in H1 2024 from organic media stories and over USD 5mn pipeline value generated through events in 2023.
• Touted as the Chief Negotiations Officer at WebEngage for all external events led marketing spends
• Delivering business impact by enabling pipeline generation and strategically placed to utilise the same spends for increasing brand visibility
• Responsible for building, nurturing and managing all external relationships including media, associations and non-media entities
• Advocating a culture of frugality, transparency, impact and mental well-being
• Additional charge of capital deployment to generate business impact while increasing customer engagement through strategic initiatives. Continuing to lead PR campaigns with the help of wonderful team and partners

Sep 2021 – Oct 2023 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Established a voice for WebEngage in the media and took it to the #1 position in Share of Voice consistently over the years
• Created newer platforms for storytelling such as institutionalising the industry first Retention Marketing 30 under 30 with The Economic Times
• Delivering an advertising value equivalent of multiple crores
• Bringing clarity in communications for WebEngage’s internal and external audience on why we exist, who we are, what we do - for India, Middle East, Africa and South East Asia markets
• Brand building and lead generations through Strategic Comms, Events and Community initiatives.
• Building the WebEngage success story in India, Middle East, Africa and South East Asia markets
• Developing platforms for nuanced storytelling across the retention marketing ecosystem
• Constructing a brand new PR template for B2B SaaS storytelling
• Helping drive the Retention Marketing narrative as a mainstream conversation
• Influencing the new-age Marketeers on tools to build a moat around brands

Jan 2020 – Sep 2021 · 1 yr 8 mos · Mumbai Metropolitan Region

• Led the growth of the Mumbai office from a clientele, people and administrative perspective. Helping clients pan-India with purpose-driven storytelling. Managed end-to-end execution and delivery of communications strategies.
• Driving 360-degree campaigns and high-impact content pieces for clients across owned (social media, website, blogs), earned (news articles) & paid (digital ads & influencers) channels

Nov 2018 – Jan 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Strategic communications and reputation management for Adani Group, Castrol and P&G. Crisis management for Adani Electricity around Mumbai’s power bills issue. Driving editorial engagement and media relations as per communication mandates

Nov 2017 – Nov 2018 · 1 yr

• Government Affairs, Strategic & Philanthropy Communications for Sachin Tendulkar during his tenure as Member of Parliament in the Rajya Sabha. Leading media management for TCS. Crisis & litigation communication for Price Waterhouse against the SEBI order on SATYAM scandal

Jan 2013 – Feb 2015 · 2 yrs 1 mo · Mumbai Metropolitan Region

• Communications and media management for JSW Steel, JSW Energy, JSW Foundation and launching JSW Sports. Media relations for Thyssenkrupp.

Feb 2015 – Feb 2017 · 2 yrs · Mumbai Metropolitan Region

• Spearheaded the real estate vertical leading comms and media mandates for CREDAI, Lodha Group, Rustumjee, KnightFrank among others. Primarily point of contact for all crisis-related issues. Drove strategic initiatives to help developers navigate the issues around RERA and Demonetisation.

Sep 2012 – Jan 2013 · 4 mos · Mumbai, Maharashtra, India

• Social media marketing and digital PR activities for clients across industries
• Strategy, content creation, execution, and monitoring
• Ideation of campaigns and concepts to ensure maximum reach
• Driving communication on the digital platform to enrich client's relations with their stakeholders

Oct 2011 – Dec 2011 · 2 mos · Wockhardt Towers, Bandra Kurla Complex

• Comparative Analysis between CSR Consultancy services offered by KPMG and Ernst & Young
• Market research for competitors for one of the in-house programs for Wockhardt Foundation
• Social Media Marketing for The World Peacekeepers Movement
• Website Management involving Content Analyzing, Design Management, Handling software queries on .aspx platform and managing Admin Panel
• Archiving Software implementation involving Data Management, Understanding the working of social media marketing, Assigning the rights and managing groups and users and Proactively solving queries
• Other routine work related to Content Management and research and assigning IP addresses to the employees