May 2022 – Mar 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• Strategy, Planning, and PnL owner of the rider acquisition vertical within the largest B2B Hyperlocal logistics platform
• Responsible for leads to high retention user funnel - with over 15,000 users acquired onto the platform monthly
• Owner of cost initiatives resulting in over $200K through the increase of zero-touch user acquisitions
• End-to-end responsibility with direct coordination with operations, marketing, finance, and product divisions
• Managed team of 4 through direct reporting with cross-functional responsibility of over 250+ personnel
• Traveled cities and grew revenue by 50% with improvement in rider retention and delivery rate
• Tools used: Moengage, Data Warehouse, SQL, APIs, Excel, Metabase

Jul 2021 – Feb 2022 · 7 mos · Haryana, India

• We provide carbon offsetting services to businesses.
• Chemical-free raw food production & procurement

Aug 2020 – Mar 2022 · 1 yr 7 mos · India · Remote

• Product owner to set up and lead a product-led growth engine for an online video editor (Canva for Videos)
• Enabled marketing team to grow Marketing Qualified Leads by 3x with SEO and customer support to reduce support tickets to half
• Improved conversions with product & marketing analytics, A/B testing, and Conversion Rate
• Optimization
• Scaled product reach by migrating the sub-domain blog to the primary domain along with the engineering team
• Annual product roadmap planning and execution with internal and stakeholders
• Reduced the product-value delivery time by 70% by optimizing the user journey and user experience
• Tools used: Heap Analytics/Mixpanel, Intercom, Excel, SQL, APIs, Hotjar, Integrations, Figma, Google Analytics, Segment

Nov 2019 – Aug 2020 · 9 mos · India · Remote

• Product Instrumentation
• Landing pages CRO
• Research, Analyse, Build, Track, Iterate
• Requirement documentation and brainstorming

Mar 2019 – Aug 2020 · 1 yr 5 mos

• Built customer-facing and internal products for the most prominent healthcare crowdfunding platform in India
• Built real-time spend vs. ROI analytics resulting in a 25% performance marketing spend reduction
• Implemented a high-quality internal payment routing engine enhancing success rate by 13%
• Improved operational efficiency by 20% of the sales, finance, and marketing teams with an internal portal
• Supervised a small team of developers and quality associates

Apr 2018 – Mar 2019 · 11 mos

May 2017 – Apr 2018 · 11 mos · Gurgaon, Haryana, India · On-site

• Built multiple services in PHP and NodeJs to support web and app-based solutions for clients
• Implemented continuous integration and testing automation - leading to faster and error-free deployment

Dec 2016 – May 2017 · 5 mos · New Delhi Area, India

• Initially started as manual QA responsibilities followed by REST API automation using JMeter. Later on, responsible for the successful launch of new features in the product including a web app and mobile apps.
• Working closely with the Product Manager made me a product lover and the tech team made me a tech enthusiast. I also was responsible for managing JIRA and Scrum meetings.

Feb 2016 – Nov 2016 · 9 mos · New Delhi Area, India

• Kicked off my first venture out of Love for travel right during university days.
• Hiring Interns, Associating Vendors, Lead Generation from social media, Itinerary, and Cost management are the major responsibility to provide budget services to groups.
• Also, introduced a unique feature Social Change Traveler (SCT) to bridge the gap between Social organizations and volunteers.