Sep 2022 – Nov 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

• Cisco Commerce Digital platform - Leveraging Generative AI capabilities to enhance the platform features.
• 3 key initiatives:
• ● Digital Catalog - Leveraging AI to build a persona-based digital catalogue to enhance
• partner quoting and order booking experience.
• ● Digital Decisions / Virtual Assistants - Building a Virtual assistant to guide the
• customer during the complex product configuration and pricing activities. Exploring RAG
• (Retrieval Augmented Generation) and SLM (Small Language Models) to optimize the
• current model.
• ● Digital Knowledge management - Building an intent-based search by leveraging
• NLP, contextual awareness, conversational search and Delivering enhanced customer experience by leveraging language translation (Text and Voice) Services on the current knowledge platform.

Jun 2021 – Sep 2022 · 1 yr 3 mos

• As Director of Product & Pricing, I led a global team of 25 professionals in developing and executing pricing strategies for complex product configurations in the Cloud Infrastructure and End User Computing businesses.
• My expertise lies in:
• Competitive Pricing Intelligence: Collaborated with the pricing analytics team to analyze market trends, competitor pricing, and customer willingness to pay to inform optimized pricing strategies.
• Pricing Analytics: Utilized data-driven approaches to determine optimal price points for SaaS and subscription offers, balancing revenue goals with customer demand.
• Attribute-Based Pricing: Spearheaded the design and development of an Offer Configurator engine, enabling rapid prototyping of attribute-based offers and reducing offer configuration and pricing rollout time by 40%.
• Dynamic Pricing: Led the re-engineering of VMware Channel Partner SaaS price-books into a dynamic model (API-based) for quick offer launches through the channel.
• Pricing Automation: Implemented Robotic Process Automation (RPA) and process automation to streamline pricing processes, increasing efficiency and reducing errors.

Jun 2017 – May 2021 · 3 yrs 11 mos

• Led a team of 10 on SaaS Product & Pricing. Also, Part of the core team driving the overall SaaS Pricing transformation of VMware.

Sep 2016 – Jun 2017 · 9 mos · Bangalore

• As a program manager for Business Development India (PaaS, IaaS), I was responsible for planning, designing, executing, and tracking the sales programs.
• Developed Business Plans for the assigned LOB, define the present outlook, and the future possibilities in-line with Oracle Go-To-Market Strategy.
• Improved the System’s (Oracle Hardware) teams’ attainment from 41% in FY17Q2 to 133% in FY17Q3
• Worked in Close Collaboration with the Go-To-Market Teams and Program Offices (APAC and India) and with the Marketing Teams to Design, Develop, Implement and End to End Execute Programs and Campaigns for Oracle Tech products
• Designed and launched 8 Sales campaigns for the Database, Middleware, and Systems team. Sales campaigns which generated maximum pipeline in FY17Q3 – Servers End of Life Campaign, Cloud (IaaS) Campaign

Apr 2014 – Sep 2016 · 2 yrs 5 mos

• Led a team of 15 consultants in the Product & Pricing competitive intelligence team, providing strategic, actionable insights to global leadership, product, and sales teams.
• Smart Price Project
• Developed analytical models to predict ideal pricing bands for product configurations, enabling data-driven pricing decisions.
• Utilized quantitative analytical models to identify market potential and optimize pricing strategies.
• Key Analytics Projects
• vStart Product Line Market Growth: Developed the "3-2-1" modelling approach to estimate the market potential for the vStart product line in the SMB segment. Provided analytics inputs (Propensity to buy modelling) to drive market growth strategies.
• Dell Support Services Launches: Conducted competitive intelligence analysis for the Good-Better-Best model of Dell support services. Analyzed street and list prices of Dell consumer products versus competition to inform pricing strategies.

Nov 2011 – Mar 2014 · 2 yrs 4 mos

• Sales campaigns: Integral part of the "3-2-1" enterprise solution (3 servers + 2 networking + 1 storage device bundled) campaign. Designed and measured the success of the campaign which was pilot campaign to assess the requirement of an converged infrastructure product in the SMB market.
• Consumer Insights - Provide timely market and competitor updates (new launches, strategic initiatives, marketing/ pricing strategies, leadership changes etc.) to senior executives in the form of “Hot Responses”
• Customer targeting – Provided the US SMB business leaders a list of 200 target existing accounts – shortlisted from more than 100,000 accounts

May 2008 – Nov 2011 · 3 yrs 6 mos · Greater Hyderabad Area

• Consultant – Societe Generale
• Liaison between the team in Bangalore and analyst team in Paris
• Familiar with the Agile software development methodologies
• World Wealth Report (2009 & 2010) & Asia-Pacific Wealth Report (2009) - Merrill Lynch Global Wealth Management
• Worked as a strategy analyst for the World Wealth Report (2009 & 2010) and Asia-Pacific Wealth
• Report (2009)
• Led the market sizing stream for the World wealth report (2010)
• Worked on Analysis of “Strategic Levers” of client retention and client attrition, Influence of regulations on feasibility of market entry in Asia-Pacific region
• Involved in the primary and secondary research. Drafted the questionnaire for the primary research.
• Created an analytical model to analyze the wealth management regulatory framework of Asia Pacific region
• Market Attractiveness Assessment for Gucci
• Helped Gucci to analyze, on an annual basis, key findings related to the number of HNWIs and their demographics in order to support the strategic planning of the Gucci Group
• European Market Sizing Assessment - Deutsche bank
• Helped Deutsche bank in estimating the affluent Assets under management for 8 European countries
• Provided a detailed analysis of different custom wealth bands and countries
• Netherlands BU
• Worked with the Analysts in Netherlands to formulate the requirements gathering framework.
• Worked on the Capgemini standard methods like SEMBA, IRMA. The scope of work included:
• SAP Banking
• Worked on a project of estimating the market potential of SAP Banking for the global and European market.
• Involved in a market analysis of the potential clients and SAP implementation partners with whom Capgemini can tie up with.

Sep 2007 – Nov 2007 · 2 mos · Mumbai Metropolitan Region

• Research on Wealth Management Industry
• o To give an Overview of the Wealth Management Industry and key economic growth drivers in Indian Economy
• o Identify the scope of the wealth management industry in India and major wealth managers in India.
• o Understand the IT infrastructure in these wealth management firms and also analyze and identify the potential business growth areas.
• Supporting Pre Sales activities for UK geography
• o Understanding various sales functions.
• o Responding to RFPs and RFIs for the UK and France geography.
• o Collation of information in the form of decks

Jun 2005 – Jun 2006 · 1 yr · Mumbai Metropolitan Region

• Key member of Summit system which is a third party application used by Lehman brothers for pricing of Derivative instruments like, swaps, options and FRAs.
• Worked on the market data, database lookup tools, analytical tools, accounting tools and Member of the team which designed and implemented the “CASH FLOW ENGINE” of Lehman.
• Monitored the overnight batch run to generate the risk numbers for the previous days trading.
• Assisted the traders in New York Front office in identifying the problematic trades and rectifying them so as to ensure that the risk numbers are correct.
• Did the entire migration of the project modules from RCS version control system to CVS.
• Involved in the knowledge transfer and internal training of new recruits.

Sep 2003 – Jun 2005 · 1 yr 9 mos · Mumbai Metropolitan Region

• Involved in the Coding and implementation of the VWAP (Volume weighted average pricing) method of pricing for CITIBANK (Australian Stock Exchange) project.
• Worked for the global confirms team which handled all the trade confirmations in Citibank. The role mainly involved monitoring the processes and verifying the acknowledgements that were received from the stock exchange.
• Worked on CitiSAFE, which is the security application for Citibank.