Aug 2024 – Present · 1 yr 7 mos · On-site

• Extended Apollo 24|7’s healthcare ecosystem into financial protection by conceiving and building an integrated insurance business across health, life and general insurance, focused on improving affordability and long-term security for users.
• Led the end-to-end creation of the business — defining vision, operating model and execution roadmap. In less than six months, the platform achieved a ₹100 Cr+ annualised GWP run-rate and was positioned for sustained, consistent growth.
• Held full responsibility for people, product, technology, operations, distribution, regulatory compliance, insurer partnerships, governance and revenue performance. Built a scalable, intuitive platform to make insurance simple to understand, easy to choose and frictionless to purchase.
• Worked closely with the Board and promoters, remaining directly accountable for organisational performance, business outcomes and strategic alignment.

Dec 2019 – Present · 6 yrs 3 mos · On-site

• As a founding member of Apollo 24|7, played a key role in co-creating and scaling one of India’s largest integrated digital health platforms, growing the business from inception to ₹2,500 Cr+ in GMV and 40+ million registered users across pharmacy, diagnostics and tele-consultation. The focus was on building a technology-led healthcare ecosystem that could effectively combine Apollo’s trusted clinical expertise with digital scale.
• Led the design and activation of multiple growth engines across acquisition, retention, monetisation and partnerships, while shaping Apollo 24|7’s brand strategy and national market positioning. Also pioneered new business models in diagnostics and digital healthcare, and oversaw the integration of Apollo’s offline hospital and clinic network with the platform to deliver a seamless omni-channel experience.
• Held full P&L responsibility, balancing rapid scale with operating discipline and efficiency, while building and leading cross-functional teams across growth, product, technology, operations and business intelligence. Worked closely with the Board and senior leadership to shape long-term strategy and expansion priorities for India and APAC.
• In parallel, conceptualised and built Apollo 24|7’s insurance vertical across health, life and general insurance, developing the full business stack — spanning product, technology, compliance, distribution and insurer partnerships — achieving a ₹100 Cr+ annual run-rate in the first year.

Jan 2017 – Nov 2019 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• Key Areas:
• Working to create a Data Led Decision Making system for Marketing Investments. Responsible for Data Analytics and Management, Marketing Automation, Brand and Customer Communication, Digital Sales Revenue and creating differentiating Digital Assets.
• Part of the Senior Leadership Team of Reliance Health Insurance.
• At Reliance Health Insurance, we believe that :
• 1. Private Health Insurance is the best way for India to finance its growing healthcare needs.
• 2. Great Health Insurance helps people live better lives.
• 3. Investing in building a magical customer experience is the best way to build a sustainable, profitable enterprise
• Second employee to join this exciting journey towards creating India's first digital health insurance company.

Mar 2015 – Oct 2016 · 1 yr 7 mos · Mumbai

• As the Chief Marketing Officer, my responsibility was to strategically position 'Aegon Life', a new brand built on the tenets of simplicity and digital edge in the Indian insurance space.
• Marketing across online and offline space has been the core area of interest and expertise while my key responsibilities included driving eSales (digital revenue), data analytics, public relations and product development initiatives of Aegon Life Insurance.
• Driving digital transformation initiatives with complete P&L accountability of digital sales made the role interesting.
• Processes and products were aligned with the aim to de-jargonize, simplify and make every customer interaction a delightful experience. Aegon Life's focused to create better service platforms and cater to customer needs seamlessly across all channels of distribution.

Feb 2014 – Mar 2015 · 1 yr 1 mo

• As the Head of Marketing and Digital Engagement my work was to build a strong marketing team that can help to create a resonating customer facing brand. Key objective was to then engage existing and potential customers both from offline and online space for enhanced brand performance and sales.
• Responsibilities included long term strategy and planning for all facets of marketing and enabling efficient implementation for positive results.
• Was responsible for positive customer experience both on offline and online space, retail sales through digital assets and online fulfillment processes and creating a digital integration and engagement road map for the organization.
• Managing the marketing and direct sales team for the entire company was an added responsibility.
• Functional Areas Include:
• Strategic Marketing, Marketing Initiatives and Engagement, Strategic Digital Engagement Planning, SEO, SEM, Google Adwords, Digital Assets Creation, Customer Insight Management, Media Planning, Online Retail Sales (e-commerce space), Strategic Sales and Marketing Partnerships and Public Relations.
• Reported to: Chief Executive Officer
• Reported by: Head of Marketing Engagment, Digital Engagement and Direct Digital Sales, Marketing Strategy and Public Relations

Jul 2007 – Feb 2014 · 6 yrs 7 mos

• Marketing
• Launched Apollo Munich as a brand where my work involved end to end management of brand initiatives.
• Headed all marketing initiatives since the inception of Apollo Munich. During my tenure, Apollo Munich evolved as one of the most awarded, respected and profitable brand in the industry.
• Headed various work force and groups to handle corporate strategic planning, product planning, public relations and digital engagements.
• Played key role to manage all creative and marketing implementation agencies for effective brand presence.
• Sales
• Was responsible for planning, developing and managing the direct retail sales channel at Apollo Munich. The channel by the name D2C has registered a top line growth of over 15 times with best in class positive profitability ratio in a span of 3 years time.
• Key responsibility included top line targets, business planning, compliance, best practices and bottom line profitability of the D2C retail sales channel.
• Key Function Areas:
• Retail Sales, Managing P&L of the Direct Sales Channel, Marketing and Strategic Initiatives, Direct Sales Channel Development, Corporate Planning, Brand Management, Product Development and Management.

Mar 2006 – Jul 2007 · 1 yr 4 mos

• Spearheaded profitability drive and strategic business development plans for the SBUs with focus on insurance business during the period when detariffing was introduced.
• Analysis and reporting of all business performance parameters including financials, sales, claims, management accounts and performance analysis, budgets and other functional parameters to the board on monthly basis.
• Develop the customer care set up with long term corporate planning.
• Leading the brand initiatives and marketing communications and planning for new product launches, events and promotions.
• Coordination with research, advertisement, ATL/BTL activities, events and PR agencies to integrate the overall brand building initiatives.

Sep 2002 – Mar 2006 · 3 yrs 6 mos · New Delhi Area, India

• Worked closely with Prof. Arindam Chaudhury in key research and consulting projects handled by Planman Consulting.
• Handled research and consulting projects as the project lead for varied clients at ICMR.
• Worked to make ICMR into a formidable research force in the market, with a focus on government and economic research to help leading economic research bodies.
• Managed the overall client servicing responsibilities of ICMR on a pan India level
• Specific responsibilities included: revenue and profitability, business development, client relationship management and team development.