Dec 2021 – Dec 2024 · 3 yrs · Gurugram, Haryana, India · On-site

• Led growth and GTM for Airblack and set it up as a leading academy in skill training, empowering millions of women aspiring to pursue a career in high demand sectors like beauty and culinary arts.
• Achieved 110% revenue growth YoY with innovative GTM strategies.
• Built and scaled a community of 1M+ across multiple categories, achieving high engagement and retention.
• Reduced CAC by 3.6x and increased ROAS to 4.5 through creative strategy, CRM and optimized performance marketing campaigns across Meta and Google platforms while managing sizable budgets.
• Setup influencer-led campaigns with 500+ creators on Instagram and YouTube, significantly lowering acquisition costs and improving customer acquisition.
• Managed P&L for all categories and led a team of 25 cross-functional professionals across marketing, design, and pre-sales, quadrupling sales productivity and unlocking high contribution margins.

Feb 2019 – Oct 2021 · 2 yrs 8 mos · India

• Baabae was India's first 10 min - quick commerce company.
• Launched and scaled India’s first 10-minute hyperlocal delivery app, achieving ₹1M GMV in pilot with 80% customer retention, rated 4.9.
• Expanded product assortment to 1,500+ SKUs, in 5+ categories negotiating supplier contracts to secure competitive pricing.
• Reduced avg delivery times to 9 minutes with innovative last mile logistics and a fully electric delivery fleet.
• Raised retail funding to scale operations and optimize customer satisfaction in a competitive quick commerce market.

Jul 2018 – Feb 2019 · 7 mos · Gurgaon, India

• Established and led the technology sales vertical at OYO, setting up sales teams in 6 metropolitan cities.
• Achieved a 35% increase in OYO clients paying more than 4% through tailored service offerings and upsell strategies.
• Boosted client retention by 80% and increased service adoption by 77% across OYO properties.

Oct 2017 – Apr 2018 · 6 mos

• Awarded ‘Swiggstar – Hunger Saviour Award’ for overall performance and outstanding customer experience.
• Managed end-to-end client relationships devising comprehensive growth strategies to deliver best-in-class results and achieving delightful customer experience
• Spearheaded a team of 11 people for:
• ‘Swiggy Select’ campaign in Delhi region securing 24% GMV in 1 month by onboarding top grossers in NCR on an exclusive online ordering.
• Demand generation through ideation and implementation of co-branding strategies leading to a 35% Orders per day growth in zones under management.
• Achieved a growth of 460% in orders per day in a quarter setting a benchmark for fastest growth.
• Created a marketing commodity: ‘Half-Price Store’ which offered selective discounts on surplus inventory for the discount sensitive market resulting in 17% growth in traffic w-o-w and 15% growth in trade discounted offers.
• Achieved a role upgrade from Sales Manager in a tenure of 9 months owing to exceptional results.

Jan 2017 – Sep 2017 · 8 mos

Mar 2016 – Jan 2017 · 10 mos · New Delhi Area, India

• Led Customer Relationship Management for over 10,000 customers, leading the team to be listed in ‘Most Customer Centric Venture’ in India by Tech in Asia.
• Developing internal operation processes and implementing them for optimized costs fastest turn-around time in the market of concierge applications.
• Handling performance driven communication and business with over 500+ vendors in diverse sectors
• The development team on the usability, design and content of the product offering
• Setting up the Business Development vertical, initiating partnerships with over 100 vendors to ensure ease and quality of operations
• Statistical prioritization and management of over 500 partner vendors in diverse categories, optimizing profitability
• Targeting HNI for the premium, subscription model via emails for a first in kind service in India
• Monitoring email open and conversion rates statistically and developing emails to optimize results based on research.

Jan 2014 – May 2014 · 4 mos · New Delhi Area, India

• Worked with Serious Fraud Investigation Office.

Jan 2012 – Jan 2013 · 1 yr

• A crowdsourcing initiative to generate funds for social causes.
• Did a stationary product generating Rs 25k in 1 week for education of students in the rural.