Akash Dandekar

Digital Marketing Specialist

Mumbai, Maharashtra, India11 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Performance Marketing and Digital Strategy.
Proven track record in driving subscription growth.
Skilled in managing high-impact digital campaigns.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and performance-driven strategies.

Contact

Skills

Core Skills

Performance MarketingDigital Marketing

Other Skills

Media PlanningGrowth MarketingE-commerceProgrammaticProject ManagementMarketingMarketing StrategyInternational BusinessEvent ManagementOnline MarketingSales ManagementMicrosoft ExcelMicrosoft OfficeMicrosoft PublisherRural Marketing

About

Experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Performance Marketing, Strategy, Branding, Analytics, and Media Planning. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing from Mumbai Educational Trust. *The postings on this site are my own and do not represent any organization’s views or opinions*

Experience

11 yrs 4 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 3 mos

Current Experience

Jiohotstar

Digital Marketing Manager

Jan 2023 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India · On-site

· Digital Marketing manager for Disney+ Hotstar Specials & Movies (D2D & PT)
· Key responsibilities include sketching digital media plan as per brief (SVOD & AVOD)
· Setting up overall digital strategy as per titles performance metric. Adept at analyzing data to optimize campaigns & deliver measurable results
· Collaborate with partners on impact innovation during launch.
· Manage media agencies for smooth & impeccable campaign execution
· Responsible for subscription growth or video views for a particular content as per different monetizing strategies.
· Headed digital campaigns for successful titles like Aarya, Saas Bahu & Flamingo, City of Dreams, The Freelancer, Dance+ Pro (AVOD) etc

Performance MarketingMedia PlanningGrowth MarketingDigital Marketing

Disney star

Assistant Manager - Partnerships & Innovations

Aug 2021 – Dec 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

· Driving key digital initiatives within partnership team.
· Managing agency relationship & TWDC business units (Star Sports, Star Plus, ESPN etc) connect to ensure delivery on brand goals
· Driving Disney’s Digital audits, Brand Safety, Ad Fraud, Viewability (BAV program)

Accenture

Digital Marketing Specialist

Apr 2020 – Aug 2021 · 1 yr 4 mos · Mumbai, Maharashtra

· GSK EMEA Digital Accelerator – Part of GSK EDA team handling different markets initiatives to improve the overall sales/conversion through Digital marketing platforms and ecommerce platforms like Amazon. Worked for brands like Sensodyne, ProRhinel Voltaren, Multicentrum etc

Pivotroots

Manager - Digital Marketing

Sep 2019 – Apr 2020 · 7 mos · Mumbai Area, India

· Programmatic Manager (Amazon Prime Video) - Role involves implementing, optimizing, managing, and reporting through DV 360 of YouTube & Display campaigns for Amazon Prime Video
· Defining audience insights and strategy planning during the pitch process of every upcoming Amazon Prime Originals and Movies

Publicis media

Assistant Manager - Digital Marketing

Jul 2017 – Sep 2019 · 2 yrs 2 mos · Mumbai Area, India

Managed digital campaigns for Hotstar AVOD.
Created and managed Search, Facebook, and display & video campaigns on DV360 platform.
Executed major sporting campaign of India like Indian Premiere League (IPL), Asia Cup 2018(Cricket), Indian Super League (ISL)