Jan 2024 – Sep 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India

Jun 2022 – Dec 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

Jun 2020 – Apr 2021 · 10 mos

Jan 2019 – Jan 2022 · 3 yrs · New Delhi Area, India

• Khwaab enabled financial independence to women in marginalised communities by providing them with vocational skills, a centre for production of textile products & handicrafts and linkages to market to facilitate sales.
• Responsible for developing strategic digital marketing plans and execution of campaigns to drive awareness and sales.

Oct 2018 – Mar 2020 · 1 yr 5 mos · Gurgaon, India

• Stabilized and grew the ITC business at Cheil India.
• Led the account management responsibilities on fast growing ITC brands - Master Chef and Farmland, and projects for Sprite (Coca Cola Company).
• Supervised a team of 3 account managers, responsible for operations in the ATL and Digital teams respectively.
• Rolled out integrated (online and offline) media campaigns.
• Specialize in marketing management for new product launches and market expansions of B2C and B2B products.

Apr 2017 – Oct 2018 · 1 yr 6 mos · Gurgaon, India

• Managed the development of digital and traditional strategic brand campaigns.
• Developed, presented and negotiated new business proposals.
• Undertook brand positioning and launch.
• Fostered healthy and profitable client relationships. Key brand management portfolio:
• ITC (FMCG): Master Chef (Prawns, Snacks, Smart Onions, Mango Pulp) | Farmland (Apples, Potatoes).
• HCL (Technology): External Brand | Employer Brand | Thought Leadership | IoT Business | Sports Marketing (Manchester United), primarily for American and European markets.
• Institut français India (International Educational Institute): Bonjour India – National cross cultural event promotion.
• SAP (CSR): Code Unnati - National digital literacy program.

Feb 2016 – Feb 2017 · 1 yr · New Delhi Area, India

• Almond Board of California (California Almonds):
• Analysed and ensured efficient media planning & buying for broadcast and print media.
• Planned and implemented 4 broadcast (TV) campaigns and 8 print advertorial campaigns in order to increase the consumption and gifting of Almonds in India.
• Recommended strategic program implications arising from primary and secondary research which helped in developing the annual marketing plan and improving advertising budgets.
• Assisted in annual budgeting & undertook in-country budget management.
• Organized the 2016 Almond Trade Conference to build purchase confidence among domestic almond traders and importers.

Jun 2015 – Feb 2016 · 8 mos · New Delhi Area, India

• Assessed the economic feasibility of deployment of the Atmospheric Water Generator technology in India.
• Organised the ETI Sustainability Forum in collaboration with the New Zealand High Commission to facilitate partnerships with the New Zealand government and technology companies. The event was aimed at facilitating inter-country exchange of sustainable technologies, know-how and human resource development capabilities.
• Managed the development of a new online Sustainability Platform for open collaboration among global technology companies, training institutes and project developers in the sustainability sector.

Jun 2014 – Jul 2014 · 1 mo · New Delhi Area, India

• Undertook pre-launch consumer perception studies in the Delhi/NCR market and online marketing campaigns.
• Conducted mystery shopping to create a benchmark model for analysing & improving Fiat’s dealership experience.

Feb 2014 – Apr 2014 · 2 mos · NCR - National Capital Region, India

• Conducted primary and secondary research on the domestic rice supply chain in India
• Assessed the feasibility of launching a new brand in the packaged rice market

Jun 2012 – Jul 2012 · 1 mo · 43B, Okhla Industrial Estate, New Delhi - 110020 India

• - Asertained the extent of loss arising from exchange rate fluctuations on the import of coal in order to develop a case for hedging financial transactions.

Jun 2011 – Jul 2011 · 1 mo · B-34/3, Sector 59, Noida 201307, UP, India

• Research on various feasible global locations in the emerging BPO industry
• Undertook comparative analysis for HCL which aided in identification of feasible locations for global expansion