Oct 2023 – Mar 2025 · 1 yr 5 mos

• Co-led Marketing domain preparation
• Directly mentored 60+ students for CV, domain and interview preparation across 3 placement cycles
• Delivered marketing workshops, POC for company processes, aided placement preparation

Apr 2023 – Apr 2023 · 0 mo · Mumbai, Maharashtra, India

• 1 out of 45 people selected for the HUL Changemakers program 2023
• Got the opportunity to attend a 3-day foundation school that delved into many aspects of the FMCG world
• Attended insightful sessions by industry stalwarts, shadowed senior leaders and went for consumer home visits

Dec 2022 – May 2023 · 5 mos

• Worked in New Product Development for The Derma Co., a science based skincare brand under the parent company of Honasa.
• Launched 6 new and innovative products in categories like sunscreens and serums.
• Liaisoned with cross-functional teams and 3rd party vendors for end-to-end execution from product research to its final live status.
• Involved in formulation closure, product testing, community feedback, vendor coordination, artwork creation, packaging, launch content and online product visibility.

Jun 2022 – Dec 2022 · 6 mos

• Worked in brand marketing for The Derma Co.
• Revamped the social media strategy of the brand by focusing on a 360• approach in terms of content and creatives.
• Performed website mapping wrt homepage and PDPs and gave suggestions for the same
• Carried out influencer analysis to understand and evaluate key drivers for awareness and consideration for EPDs and NPDs
• Identified content partnership platforms and executed community building campaign to increase the brand’s SOV and drive awareness.
• Handled BAU of liaising between agency and internal team for execution of social media posts, content strategy, timelines and drafting of content calendar.

Jul 2021 – Jun 2022 · 11 mos

Jan 2021 – Aug 2021 · 7 mos

• TED is an international non-profit organization devoted to spreading ideas through TED conferences and independently run TEDx events worldwide with over 37,145+ TEDx events held across 150+ countries.
• Part of a 12-member cabinet that pioneered TEDxSRCC in the college | Launched our 1st website
• Spearheaded a group of 50 junior executive members to hold the 1st virtual Tedx event at SRCC with 9+ speakers and 4+ performers
• Responsible for social media handles involving branding, research, marketing, content creation, promotional and marketing strategies, accruing an audience base of 2500+ and a reach of 200,000+
• Reached 100,000+ accounts, 200,000+ impressions and 14,000+ content interactions on Instagram
• Achieved 40,000+ organic impressions, 1100+ clicks, average engagement rate of 10% on LinkedIn
• Ideated and developed 100+ creatives with the best performing one amassing 80,000+ views
• Received international coverage by TED’s YouTube channel: TED Talks with a base of 32+ million
• Website: https://www.tedxsrcc.com/

Jun 2021 – Jul 2021 · 1 mo

• Ideated for topical content capsules and other engagement opportunities for the brand
• Executed content analysis for Instagram
• Monitored and tracked social amplification in brand collaborations during key sale campaign
• Tracked and reported key performance metrics in key engagement activations run on brand's social platforms
• Prepared a preliminary research docket for new platforms, primarily, Clubhouse
• Performed competition analysis for content + best practices
• Lauded for showing high degree of responsibility and professional attitude during the tenure

Jul 2020 – Mar 2021 · 8 mos

• 1/20 to be promoted to Marketing Strategist at The Connectere, a content incubation initiative by SRCC students, providing a platform for writing enthusiasts with 5000+ subscribers
• Head of LinkedIn for the organisation
• Achieved increase in followers by 60% and a milestone of 27,000+ post impressions in 1 month

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Published 7 articles on diverse topics through the organisation's website which has already amassed 125,000+ views around 85+ countries.
• Recorded 7 podcasts which are also uploaded on Spotify and have an audience of 1500+ listeners.
• Worked as a part of the marketing team and instrumental in reaching a subscriber base of 5000+
• Link to my work can be found at :
• https://theconnectere.com/author/tanya/

Jul 2020 – Jul 2020 · 0 mo

• Metvy is India's first multilingual artificial intelligence-based networking platform.
• Instrumental in reaching a milestone of 3000+ followers on LinkedIn
• 1 out of 5 to be recognized as the star intern for the branding department
• Created a daily dose of tweets for the Twitter handle scaling 200+ followers
• Created content for Quora's handle of Metvy
• I have also been awarded a Letter of Recommendation in appreciation of outstanding work

Aug 2019 – Aug 2020 · 1 yr

• 1 out of 25 to be selected from a pool of 500+ applicants as a volunteer of the Editorial Board
• Anchor and one of the organisers of Rural Retale, the flagship case study competition witnessing 300+ registrations under Samarpan' 20, the annual fest of NSS,SRCC
• 1 of the 7 joint editors of Prerna, the annual magazine of NSS

Aug 2019 – Aug 2020 · 1 yr

• 1 out of 60 selected from a pool of 500+ applicants to be inducted as a member of The Marketing Society, SRCC.
• Core Team Member and one of the Organizers of Shri Ram Management Aptitude Test which witnessed 1000+ registrations.
• Part of the organizing team of Shri Ram Marketing Summit'2020(SRMS), a 3 day event with a footfall of 4000+ participants and a budget of INR 5,00,000.
• Host and one of the organizers of Markade, an event under SRMS blending creativity with wits ,which witnessed 380+ registrations.

Aug 2018 – Mar 2019 · 7 mos

• - Responsible for maintaining the overall discipline of the school