Peeyush Dubey

CEO

New York City, New York, United States26 yrs 7 mos experience

Key Highlights

25 years of experience in marketing communications.
Expert in B2B marketing and digital transformation.
Proven track record in building global brands.

Stackforce AI infers this person is a seasoned marketing leader specializing in B2B marketing and digital transformation.

Contact

peeyush_dubey@yahoo.com LinkedIn

Skills

Core Skills

Marketing StrategyBranding & IdentityDigital MarketingMarketing ManagementB2b MarketingMarketing Communications

Other Skills

Alliance MarketingAlliance marketingAnalyst RelationsAnalyst and Advisor RelationsBrand awareness enhancementBranding initiativeBringing about an organization-wide transformationBudgetingBuilding and inspiring a high-performance global marketing teamBuilt the global field marketing teamBusiness DevelopmentCRMConferences and trade showsContent creationCorporate Branding

About

With nearly 25 years of experience in marketing communications, digital marketing, and B2B marketing, Peeyush is passionate about enhancing stakeholder confidence in the brand and reducing friction to sales. Peeyush's approach to marketing transformation is based on the holistic framework of 'Brand-Demand-Expand', which involves creating compelling value propositions, influencing key decision-makers, generating high-quality demand, and expanding customer relationships. He has successfully implemented this framework across multiple geographies and industries, and built global brands that stand out in the market. He leverages the power of modern marketing technologies to design and execute integrated campaigns that deliver measurable business outcomes. He thrives on learning about the emerging trends and best practices in marketing, and inspiring a high-performance team with a shared vision and values.

Experience

Pininfarina

Member Board of Directors

Aug 2024 – Present · 1 yr 7 mos · Turin, Italy

Pininfarina is an Italian design powerhouse known for its iconic automotive design and diverse expertise in architecture, transportation, and product design. Established in 1930, the company has a legacy of creating innovative designs for brands like Ferrari and Maserati.

Tech mahindra global chess league

Chairperson

May 2024 – Present · 1 yr 10 mos · New York City Metropolitan Area · On-site

Tech mahindra

Chief Marketing Officer

Nov 2023 – Present · 2 yrs 4 mos · New York City Metropolitan Area · On-site

Themathcompany

Chief Marketing & Strategy Officer

Aug 2022 – Nov 2023 · 1 yr 3 mos · New York City Metropolitan Area

Lti - larsen & toubro infotech

EVP & Chief Marketing Officer

Sep 2015 – Aug 2022 · 6 yrs 11 mos · Greater New York City Area

Understanding the changing customer
Facilitating buyer journey
Enriching experience at every touchpoint
Refreshing the brand architecture to support next phase of growth
Positioning the company as a leader for Digital + Physical convergence
Revamping digital and social media presence
Pipeline growth through campaigns based on modern marketing technologies
Building and inspiring a high-performance global marketing team
Industry associations and academic partnerships for competitive differentiation
Revitalizing analyst & advisor relations
Bringing about an organization-wide transformation with LTI 2.0 strategic blueprint

Understanding the changing customerFacilitating buyer journeyEnriching experience at every touchpointRefreshing the brand architecturePositioning the company as a leader for Digital + Physical convergenceRevamping digital and social media presence+7

Mindtree

General Manager, Global Marketing

Oct 2013 – Sep 2015 · 1 yr 11 mos · San Francisco Bay Area

Built the global field marketing team and vendor ecosystem. Defined the 3-pillar marketing strategy to support fast growth.
The team designs and executes integrated campaigns to generate demand, reduce friction to sales and improve win rates across the globe. Established Account based marketing program for Top 10 clients. Introduced social selling practices to improve pipeline velocity.
Created a modern marketing system with automation, sales-marketing integration, buyer persona based outreach, inbound and outbound content marketing, SEO, SEM, lead lifecycle management, lead nurturing, scoring and grading. Intense focus on marketing metrics with CMO dashboard, web analytics and social media monitoring tools.

Built the global field marketing teamDefined the 3-pillar marketing strategyDesigned and executed integrated campaignsEstablished Account based marketing programIntroduced social selling practicesCreated a modern marketing system+3

Infosys

4 roles

Global Marketing Head, High-Tech & Manufacturing Vertical

Promoted

Jun 2010 – Oct 2013 · 3 yrs 4 mos

Global Marketing Head for $1.6 Bn High-Tech and Manufacturing business at Infosys. Responsible for marketing planning, budgeting, team management, go-to-marketing approach, demand generation campaigns and integrated marketing communications across North America, Europe and Asia.
Designed and executed several high ROI campaigns for every stage of customer lifecycle and budget scenario.

Marketing planningBudgetingTeam managementDemand generation campaignsIntegrated marketing communicationsMarketing Strategy+1

Senior Marketing Manager

Jul 2007 – May 2010 · 2 yrs 10 mos

Marketing leader for strategic global sourcing, with the responsibility of digital marketing, media relations, customer advisory board, third-party advisors, conferences and trade shows

Digital marketingMedia relationsCustomer advisory board managementConferences and trade showsMarketing CommunicationsDigital Marketing

Marketing Manager

Promoted

Sep 2005 – Jun 2007 · 1 yr 9 mos

Analyst and Advisor Relations to enhance brand awareness, 'move the dot' in ratings, rankings and demand generation

Analyst and Advisor RelationsBrand awareness enhancementDemand generationBranding & IdentityMarketing Communications

Assistant Marketing Manager

Sep 2003 – Aug 2005 · 1 yr 11 mos

Program Manager, Wharton Infosys Business Transformation Award (WIBTA) - a unique thought leadership and branding initiative in collaboration with The Wharton School

Program managementThought leadershipBranding initiativeMarketing CommunicationsBranding & Identity

Igate

Marketing Manager

Oct 2002 – Sep 2003 · 11 mos · Bengaluru, Sydney

Defining sales enablement and marketing processes at iGATE Australia. Content creation and launching marketing campaigns to improve brand awareness and generate demand.
Activities included sales kits & training for field team, rebranding of iGATE brand and account based marketing for large customers.

Defining sales enablement processesContent creationLaunching marketing campaignsMarketing StrategyB2B Marketing

Ids next business solutions pvt ltd

Marketing Manager

May 1999 – Sep 2002 · 3 yrs 4 mos · India, Egypt, UAE, Sri Lanka, Malaysia, Tanzania

Responsible for international market development and alliance marketing in Egypt, Tanzania, UAE, Sri Lanka and Malaysia. Helped the growing company operating in a niche market with setting up product marketing processes.
Working with operations team to improve customer support services and building an advocacy program. Segmenting and targeting software products in difficult to penetrate markets with unique launch and sales promotion activities.

International market developmentAlliance marketingCustomer support services improvementMarketing StrategyB2B Marketing