Sairam Krishnan

Chief Operating Officer

Bengaluru, Karnataka, India12 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built marketing function at Atomicwork.
Led Failsforce campaign at Freshworks.
Produced Accel Insights podcast.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with expertise in brand and content strategy.

Contact

Skills

Core Skills

MarketingBrand ManagementContent StrategyMarketing Communications

Other Skills

BloggingBrand InitiativesBrand StrategyBranding CampaignsBusiness DevelopmentContent CreationContent MarketingCopywritingDigital ContentDigital StrategyEvent ManagementGlobal PRGrowth StrategyInbound MarketingIntegrated Marketing

About

Marketing leader with over a decade of experience. I specialise in brand, content, PR, and communications. In 2022, I joined the founding team of Atomicwork, where we are reimagining ITSM for the AI era. At Atomicwork, I am responsible for building and running the marketing function, crafting and executing the brand strategy, and PR initiatives. Previously, I was the marketer-in-residence at the India office of Accel, one of the world's leading VC firms. I helped produce the Accel Insights podcast, created content for the Seed to Scale platform, and was part of the team that launched the Atoms pre-seed program for early-stage startups. I also have extensive experience in running global branding campaigns, at both Freshworks and Wingify, two of the most successful SaaS companies in India. Some of the highlights of my career include the Failsforce campaign, my leadership stint at Wingify, and the Atoms Spotlight series. I have an MBA in marketing from Amrita School of Business, Coimbatore, and a bachelor's degree in Electronics Engineering from Pondicherry University.

Experience

Atomicwork

Head of Marketing

Sep 2022 – Present · 3 yrs 6 mos

Joined the founding team of Atomicwork to build the modern ITSM solution for the post-GenAI world. We are on a journey to understand the pain points of IT professionals, IT leaders, and employees, and build a product that makes their lives and jobs easier. Try www.atomicwork.com now for your enterprise today.
My role includes working on the product, marketing, and GTM strategy, and one of my goals is to build a crack marketing outfit indexed for efficiency and scale.

Marketing StrategyBrand StrategyPR InitiativesMarketingBrand Management

Accel

Marketer in Residence

Dec 2020 – Sep 2022 · 1 yr 9 mos · India

Joined Accel to work on content and brand initiatives in India. This included helping produce the Accel Insights podcast, and creating content as part of the Seed to Scale program. I also got the opportunity to work with some of Accel's portfolio of amazing early-stage startups. A highlight was being part of the core team that helped launch Atoms, Accel's new pre-seed fund.

Content CreationPodcast ProductionBrand InitiativesContent StrategyMarketing Communications

Freshworks

Corporate Marketing Lead

Mar 2018 – Mar 2020 · 2 yrs · Chennai Area, India

Returned to Freshworks to run large-scale, international branding campaigns. I led the branding team, worked on global PR, and helped put together the Freshworks customer conference, Refresh, before I was tapped to help grow another of Freshworks’ products, Freshmarketer. Major highlight was the Failsforce campaign, which I was part of from ideation to execution.

Branding CampaignsGlobal PREvent ManagementBrand ManagementMarketing Communications

Wingify

Head Of Marketing

Jun 2016 – Mar 2018 · 1 yr 9 mos · Pune Area, India

Was on a break trying to write something when Paras Chopra, founder of Wingify, asked me to come lead marketing for their new product, PushCrew. I led the 0 to 1 journey, built a zero-attrition world-class marketing team, and delivered 6X growth in 18 months. PushCrew grew to be an industry leader in push notifications, before merging with VWO, the flagship product.

Marketing Team BuildingProduct MarketingGrowth StrategyMarketingBrand Management

Freshworks

Manager - Content and Product Marketing

Jul 2011 – Feb 2015 · 3 yrs 7 mos · Chennai Area, India

Hired by a tall man who told me he'd pay me to write, I joined Girish Mathrubootham's startup, Freshdesk, as employee 8. I started in content marketing, and a highlight was being mentioned in the New York Times small business blog. I also worked on Freshservice, the company's enterprise service desk product, where I led inbound marketing and content strategy.

Content MarketingInbound MarketingProduct MarketingContent StrategyMarketing Communications