Ibtissam Ouassif

Co-Founder

Dubai, United Arab Emirates12 yrs 3 mos experience

Highly Stable

Key Highlights

Led product management for multiple fintech ventures.
Co-founded a leading BNPL startup in MENA.
Delivered key public-sector digital payment projects.

Stackforce AI infers this person is a Fintech Product Leader with extensive experience in digital product management and entrepreneurship.

Contact

Skills

Core Skills

Product ManagementProduct StrategyEntrepreneurshipMarket ResearchUser Experience (ux)Business Development

Other Skills

Account ManagementBankingBusiness AnalysisCivil AffairsCommunicationCustomer Relationship Management (CRM)Data AnalysisFinTechFinanceFinancial RegulationFinancial ServicesGovernment ContractingGovernment RelationsLeadershipMarket Intelligence

About

I'm a fintech product leader with 10+ years of experience building and scaling digital products across B2C, B2B, and embedded finance. I currently lead product management at Sanabil Ventures, where I work across early-stage ventures to define strategy, shape product roadmaps, and launch new products in market. Before that, I co-founded and led Cashew, a BNPL fintech that played a key role in transforming consumer finance in the GCC. From early-stage discovery to post-launch scale, I've built teams, shipped products, and delivered growth. My strengths lie in 0→1 execution, cross-functional team leadership, and turning complexity into intuitive user experiences. I thrive in fast-paced environments where product, design, and growth meet.

Experience

Sanabil venture studio

Head of Product Management

Apr 2025 – Present · 11 mos · Riyadh, Saudi Arabia

At Sanabil Venture Studio, I lead product management across multiple ventures from zero to one. My role spans the entire lifecycle of venture creation - validating opportunities, defining product strategy, building prototypes and MVPs, and guiding teams through product-market fit.
I work closely with founders, entrepreneurs in residence, designers, engineers, and data teams to shape high-impact products in fintech, e-commerce, and digital experiences.
Our goal at the studio is to build the next generation of ventures that accelerate Saudi Arabia’s Vision 2030 digital economy - one product at a time.

Product ManagementStrategyLeadershipProduct Road MappingMarket ResearchProduct Strategy

Cashew payments

Co-Founder & Chief Product Officer

Feb 2019 – Dec 2024 · 5 yrs 10 mos · United Arab Emirates

Co-founder and operator of one of the leading point-of-sale lending startups in MENA. Building a successful startup from the ground up, driving company growth, and expanding market share.

EntrepreneurshipStrategyLeadershipProduct ManagementFinancial Regulation

Orix corporation

Product Management - Business Finance (Cards & Loans)

Dec 2017 – Sep 2019 · 1 yr 9 mos · Dubai

Worked on the design and delivery of B2B finance products under the Al Hail Holding and Orix Corporation joint venture.
Participated in the development of a B2B charge card product from concept to pilot launch.
Led the design, development, and delivery of a seller financing product in partnership with Noon, enabling working capital access for merchants on their e-commerce platform.

Product Lifecycle ManagementUser Experience (UX)Market ResearchData AnalysisFinancial ServicesProduct Management

Mbme group

Senior Product Manager

Aug 2014 – Dec 2017 · 3 yrs 4 mos · Abu Dhabi Emirate, United Arab Emirates

Led product development for digital payment and identity initiatives with UAE government entities under MBME Group, a semi-governmental organization listed on the Abu Dhabi Securities Exchange (ADX).
Delivered several flagship public-sector projects, including:
Dubai Police: digitalized fine payment and management infrastructure to enable online and kiosk-based collections.
Dubai Courts: streamlined service payments and digital access to judicial services.
RTA (Road and Transport Authority): supported the design and implementation of the parking payment collection system within the RTA mobile application.
UAE Pass: contributed to the early development and integration of the national digital identity ecosystem, now adopted across federal and local entities.
Worked closely with government stakeholders, technology vendors, and internal engineering teams to deliver secure, scalable, and user-friendly digital payment experiences across the UAE.

Market ResearchCommunicationProduct StrategyBusiness AnalysisBusiness DevelopmentPayments+1