Aug 2024 – Present · 1 yr 7 mos · Remote

• Empowering families to create balanced, equitable homes and elevate their quality of life

Nov 2022 – Aug 2024 · 1 yr 9 mos · Melbourne, Victoria, Australia

• Empower anyone to bring their brand to life with every design
• Leading the vision and strategy of Brand Templates to create recipes that bring all the best ingredients of Canva together. Led and launched 13 company critical goals to support Enterprise strategy and Canva Create Events.

Apr 2022 – May 2022 · 1 mo

Nov 2021 – Oct 2022 · 11 mos · Melbourne, Victoria, Australia

• Empower entrepreneurial women to turn ideas into businesses in creator economy.
• Leading the vision and strategy of Milkshake to grow the product in international markets.

May 2021 – May 2021 · 0 mo · Australia

Sep 2020 – Mar 2021 · 6 mos · Australia

• As a Product Manager, I am passionate about creating meaningful products to help contract managers. I lead ContractMonitor (the contract management in the sourcing to contract lifecycle) at VendorPanel to ensure that our users spend less time and more effectively on managing the contract, so they can focus on more strategic tasks in their roles
• I ran discovery and delivery dual track to deliver 5 short-term product improvements that retain existing users and design long-term strategic initiatives to change our product positioning and acquisition while working part-time.
• In 3 months, my international cross-functional agile team has delivered five new features. In addition, the new roadmap results in the presale of annual licenses with new clients.

Aug 2020 – Nov 2021 · 1 yr 3 mos · Melbourne, Victoria, Australia

• Support life-time learners with social presence and learning community
• Leading the vision and strategy of Mindcellar as product co-founder. Hands on research, design, branding, social presence, partnership conversation and customer support.

Aug 2020 – Aug 2020 · 0 mo · Australia

Apr 2020 – Aug 2020 · 4 mos · Richmond, Victoria, Australia

• Creating meaningful moments and stronger family bonds
• I work with the CEO to create a product vision and strategy that extends the product lifecycle from the newborn phase to family growth. Leading test&learn program with a cross functional agile team of 3 developers and 1 designer. I have also conducted pricing localisation research to explore international market and monetisation approaches.
• In 1 month, my team delivered multiple features improving conversion by 14%.

Nov 2017 – Apr 2020 · 2 yrs 5 mos

• Develop product roadmap and strategy
• Prioritise product features
• Align external and internal stakeholders in feature request, scoping and commercial estimation.
• Lead and coach cross-functional team of product, engineering, design and test
• Deliver and improve customer first products
• I led a global cross-functional agile team of 6 developers, 1 designer, 1 QA to redesign and upgrade three key platforms (mobile app, desktop app, web portal)
• To align our product strategy with business strategy, I work collaboratively with sales and experimented on different ways to integrate with our clients’ existing systems, including API, FTP file or concerige services using flexible importer. This contributes to the millions of dollars revenue and new clients under the product I manage.

May 2017 – Nov 2017 · 6 mos

• I work collaboratively with BCG Consulting to deliver new credit card user journey. I delivered features that allow users choose to pay minimum, full amount or other amount, improved internal search tool to optimise search result and reduce credit card servicing calls. I learned how to code in JSON and implement interest and fee Q&A in the mobile app to reduce the release lifecycle. It was forecast to delivery $2.3m cost saving.

Feb 2017 – May 2017 · 3 mos

• Work collaboratively with a large cross-functional team across product management, architecture, solution design, UX design, technology, analytics and test&target team. Help business to shape business requirements and solutions. Building our MVP online form experience iteratively, balancing business viability (conversion rate), customer desirability, and technical feasibility.

Jun 2016 – Feb 2017 · 8 mos

• Strategic Planning
• Test and Target
• Optimisation and Personalisation
• I led
• Home Owner Journey Research
• Home Owner Support Model Experiment
• Website Call To Action Optimisation
• Online Conditional Approval User Testing
• Live Chat Optimisation

May 2015 – Jun 2016 · 1 yr 1 mo

• Research, research, research
• Lead and facilitate experiments
• Design, prototype, test
• 8 experiments with rich insights and hi-fi prototypes
• In Medipass experiment (later acquired by Tyro). I used research insight to help Medipass pivot from prescription click and collect service to out-of-pocket payment auto claim experience.
• I led UX design on home loan experiment, to identify the conversion gap between pre-approval and loan application (which became a 5 year partnership between Nab and REA)

Sep 2014 – May 2015 · 8 mos

• Market research and gap analysis
• Growth strategy
• Design and track online forms
• Stakeholder management
• Delivered 6 responsive forms across banking sectors
• Increased business enquiry form conversion rate by 144%
• Increased transaction account form conversion rate by 27%
• I created an online form strategy, worked on transforming online forms to be a key sales channel, optimizing live chat and website CTA with A/B testing to improve application form conversion. As a result, we improved live chat engagement rate by 38% and CTA click through rate by 163%.

Aug 2012 – Sep 2014 · 2 yrs 1 mo

• Assist Technical Service Owners within Enterprise Services horizontally.
• Standardize the work process and look for opportunities to improve business.
• Looking to bridge the gap between business and technology in the long term.
• I led and facilitated technology department-wide funding initiative by running workshops, consolidating tech managers’ needs, help them to prioritize funding requests, creating a pitch deck, and successfully secured $35m funding for platform capacity refresh

Jul 2011 – Aug 2012 · 1 yr 1 mo

•  Reporting and variance analysis
•  Risk analysis and investigation
•  Financial transactions operations
•  Teller’s book reconciliations

Sep 2010 – Oct 2010 · 1 mo

•  Internal customer relationship
•  Payment verification
•  Corporate card expense audit
•  Coding facilitation

Oct 2010 – Jul 2011 · 9 mos

•  Project management
•  Collections
•  Funds allocation
•  Risk management