Mar 2023 – May 2025 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

• Leading team to develop a simplified game publishing experience on a modern tech stack, increasing average game publishing speed by 15% and boosting partner satisfaction by 10%
• Ensured Xbox storefront compliance with digital marketplace regulations in collaboration with Microsoft security, legal and accessibility teams

Jan 2022 – Feb 2023 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Delivered a presentation to the CVPs of Xbox Product Management and Engineering, to secure investment for a long-term product enhancing game creator data and insights, establishing Xbox as a leading game development platform
• Implemented new targeted discounting and bundle offer capabilities, generating MM$ incremental revenue on the Xbox stores
• Led my team to deliver key metrics across the game discovery, acquisition and engagement funnel, boosting game creator trust and satisfaction

Feb 2021 – Dec 2021 · 10 mos · Noida, Uttar Pradesh, India

• Led a program to extend the Microsoft core publishing platform, enabling Gaming engineering to streamline the store publishing experience without core platform dependencies
• Developed an internal analytics platform to measure performance metrics for the Xbox storefronts on the console and web

Jun 2020 – Feb 2021 · 8 mos · Gurugram, Haryana, India

• Joined the Airtel Digital business in the Ad-tech product team, responsible for defining and building products that drive user growth, engagement and monetization on the consumer facing Airtel App.
• Led the ‘Airtel Feed’ product initiative, the engagement destination on the Airtel Thanks app, crowdsourcing personalized and relevant content from various third party content partners, with the aim of serving our users with snackable and engaging content, delivering value beyond their telco needs. The product is monetised through seamless ingestion of ads.
• Built from scratch ‘Airtel Rewards’, with the objective of driving user engagement and generating revenue, through the distribution of discount coupons of a third party partner.

Jul 2019 – Jun 2020 · 11 mos

• Led product strategy, cross-functional stakeholder management, product development, analytics, user research, design and product marketing for various charters within the consumer demand product team. Member of the product management hiring team at OYO, aiding lateral as well as campus recruitment efforts.
• Charted out the roadmap for the OYO payments platform for 2020, mentoring a team of 2 PM2s and a data analyst and liaising with EMs and a 15 member development team, to optimize key metrics like payments success rates, payment coverage, prepaid revenue, chargeback rates and PG costs across all OYO markets.
• Led the initiative to ramp up payment success rates for the India market by 15% via integration improvements and user journey enhancements, enabling OYO to improve prepaid share in Net Realized Revenue by 6%
• Built from scratch, the product vision, strategy, roadmap, execution plan and go-to-market of OYO’s short stays product, ‘PowerBreak’, scaling it to clock 5 cr of realized revenue per month in India
• Built the capability of ‘Pay Later via card charging’ for the US & UK markets, improving conversion by 18% and booking realization by 7%

Nov 2018 – Jun 2019 · 7 mos

• Led the end-to-end product vision for OYO's expansion into Malaysia and Thailand, collaborating closely with the local country leaders to understand product gaps and built the roadmap that would enable supply growth, drive hotel partner NPS, drive improved occupancy and guest experience
• Drove the launch of multiple features, as per the market requirements, on the hotel management software [OYO OS], increasing product adoption by ~80% and pushing up owner CSAT by 30%
• Enabled the launch of locality search and preferred payment methods on the OYO consumer channel, which improved conversion by ~25%

Jul 2018 – Nov 2018 · 4 mos · New Delhi Area, India

• Managed product development for Plixxo, the influencer marketing arm of POPxo, connecting ~23000 influencers with consumer brands for social media marketing campaigns

Mar 2017 – Jun 2018 · 1 yr 3 mos · Mumbai Area, India

• Driver of the acquisition goals to improve top line growth for the lead generation website, across Editage’s primary markets China, Japan, Korea and ROW
• Revamped the Korea lead generation forms to improve UX and improve conversion by 8%
• Launched a revamped referral program, boosting new client acquisition by 3X and contributing to a 250% year on year growth in revenue from referrals for the China and Japan markets
• Led the revamp of the Editage web-app for 5 times faster app load speed and bump China’s new user acquisition via WeChat to grow by 3x
• Worked on the release of a Single sign-on system for all Editage applications along with the redesign of the login flow for repeat users in order to reduce sign-up/sign-in related errors by 20%
• Introduced up-sell widget on the lead forms of Japan and Korea, contributing to 20% improvement in follow-through rates for faster delivery plans and a revenue increase by 7%
• Awarded ‘Star Performer’ for best performing Product Manager in the Technology team

May 2015 – Mar 2017 · 1 yr 10 mos

• Platform owner of the Snapdeal website, owning conversion and site performance metrics. Led data-driven personalization projects with A/B experiments on personalized content, offers, ads, and interface on all platforms.
• Increased prepaid salience by 25% with the launch of SD Gold, driving development across 20 upstream and downstream systems
• Led the ‘Unbox Snapdeal’ rebranding activity on web and app, bumping up MAUs and sales by 3 times during the Diwali sale period
• Renewed the discovery pages on the SD app through principles of personalization, increasing time spent on app by 40%, app conversion by 5% and reducing bounce rate by 8%
• Launched the Snapdeal real estate portal which marked the foray of Snapdeal in to the realty market and boosted monthly GMV for Snapdeal by 70cr
• Selected in the X-men programme – a team of high performing product managers, led by CPO to work on the discovery reboot of Snapdeal platforms. Recognized with ‘Best Performer’ award for outstanding performance in the Technology team

Jun 2013 – May 2015 · 1 yr 11 mos

• Responsible for the execution and delivery of the product roadmap for isango.com and it’s subsidiary websites
• Led the revamp of isango.com with flat design principles, increasing site conversion by ~25%
• Introduced cross-sell widgets on the cart page of isango.com, leading to a bump in average basket value by 18%
• Awarded the ‘Dependable of the Quarter’ in Q4 FY14 for exceptional performance

Nov 2012 – May 2013 · 6 mos · Greater Delhi Area

• As a Youth Brand Advocate for Bausch & Lomb, I participated in the launch of their new category of youth focused, pocket-friendly monthly-disposable lenses iConnect. I was responsible for spreading awareness about the product amongst my peer group (both through social media campaigns as well as field work), taking them for free-trials and convincing them to covert to lens users.

Apr 2012 – Aug 2012 · 4 mos · Greater Delhi Area

• Tupples.com was an e-commerce platform that sold pet food products and accessories. I worked as a blog owner, managed their CMS, inventory, supplier communication and also took customer calls in this 5 month long internship.