Jahid Ahmed

CEO

Mumbai, Maharashtra, India20 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in digital marketing.
Award-winning digital content strategies.
Top 40 Under 40 Digital Marketer award recipient.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in BFSI sector strategies.

Contact

Skills

Core Skills

Digital MarketingCustomer AcquisitionContent MarketingCustomer AnalyticsSeoCampaign ManagementBrand Engagement

Other Skills

AdvertisingAdvertising SalesAffiliate MarketingAnalyticsBrand ManagementBusiness DevelopmentCRMCompetitive AnalysisDigital StrategyDirect MarketingIntegrated MarketingLead GenerationManagementMarket ResearchMarketing

About

With over 16 years of experience in digital marketing, Jahid Ahmed drives business growth and innovation as Senior Vice President at HDFC Bank. Expertise spans D2C growth, digital sales and acquisition, website optimization, customer analytics, ORM, UI/UX, and social media marketing. Results-driven approach yields: 1. Measurable Business Growth: Data-driven campaigns leveraging martech and adtech solutions drive customer engagement, resulting in enhanced conversion rates and Digital business growth. 2. Transformative Brand Impact: Award-winning digital native IPs and social content strategies (Vigil Aunty, FJ MoneyShah, Money Made Easy) significantly boost brand saliency and consideration, winning prestigious awards like Cannes. A trailblazer in digital transformation, Jahid Ahmed has garnered numerous accolades, including: - Winner of the esteemed Atal Achievement Awards - ET Brand Equity's Top 40 Under 40 Digital Marketer award for exceptional contributions to digital transformation in the BFSI category As a thought leader, Jahid shares insights at industry forums, including IAMAI, Exchange4Media, Google, Meta, and Adobe Symposiums.

Experience

Hdfc bank

4 roles

Senior Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing

Promoted

Dec 2022 – Present · 3 yrs 3 mos

Digital MarketingCustomer AcquisitionWebsite OptimizationSocial Media Marketing

Vice President and Head - Digital, Content and Social Media Marketing

Promoted

Oct 2019 – Dec 2022 · 3 yrs 2 mos

Digital MarketingContent MarketingSocial Media Marketing

Deputy Vice President and Head- Digital Marketing

Promoted

Oct 2017 – Sep 2019 · 1 yr 11 mos

Digital MarketingCustomer Analytics

Asst Vice President and Head - Digital Marketing

May 2015 – Sep 2017 · 2 yrs 4 mos

Leading the Digital Marketing team to ensure
Targets are met for Online customer acquisition across all banking products
Highest Social Media engagement across BFSI sector with leading PTAT and innovative customer engagement activities across 8 social media platforms
Best implementation of ORM in the industry and to be the number 1 player in online customer response
Best-in-class design of UX/UI of Mobile Apps
Website Management- Industry best UI/UX, loading time, site navigation,CMS management, website crisis management
SEO across all products- to achieve targets from organic leads
Implementation of Customer Analytics and tracking web behaviour
Building up the brand based on online display and rich media planning
Continuous innovations across platforms

Digital MarketingSEOORMUX/UI Design

Citibank india

COE- e Business & Analytics

May 2014 – May 2015 · 1 yr · Chennai Area, India

Responsible for digital acquisitions for Citi across Europe and Middle East
To analyse markets and trends and introduce a seamless social media engagement cum acquisition strategy
To manage & monitor international agencies and teams . Setting up of Targets, daily trackers and campaign management
Responsible for optimisation of campaigns and effective lead acquisitions from SEM, SEO, eDMs and affiliate marketing
Continuous optimisation of Landing pages and post lead closures for efficient booking conversions and reduction of TAT
Using Site Catalyst and GA as tools, to provide keen insights to the country counterparts on website optimisation

Digital MarketingCampaign ManagementSEOSEM

Icici securities

Chief Manager-Digital Marketing

Apr 2010 – May 2014 · 4 yrs 1 mo · Mumbai

Functionally headed the digital marketing team responsible for Online Customer Acquisition , Brand building and Brand engagement
Played an instrumental role in setting up of the whole online acquisition process starting from lead generation to seamless back-end sales set up leading to a 4x times increase in conversion rate
Won CMO Asia Awards (2013-14) for Best Use Of Social Media In Marketing & Best Integrated Social Media Campaign in Finance & Investment sector,held at Singapore
Responsible for conceptualisation of ideas for customer engagement via social media(facebook, twitter,Linkedin), advance planning of calendar events and booking best performing online inventories, along with negotiation with online publishers and managing agencies

Digital MarketingBrand EngagementSocial Media