Mar 2024 – Feb 2026 · 1 yr 11 mos · Boston, Massachusetts, United States

• Lead global marketing for leading bioanalytical services organization serving biopharma clients across U.S., E.U., and A.P.A.C., supporting 21% top-line growth YoY.
• Built and led global team amid organizational changes, delivering record results.
• Directed comprehensive marketing initiatives that generated $300+ million in new pipeline opportunities linked to marketing campaigns in 2025, while achieving peak monthly lead volumes exceeding 3,500 through optimized paid, social, trade shows, email, A.I. and organic channels.
• Surpassed monthly win targets by over 200%, maintaining strong win rates including 23% for paid search and 19% for organic traffic.
• Launched new services and business units for CMC Analytical in US/EU; LC/MS and IVDR in EU; bioanalysis in China; and IDE and CDx in US.

May 2023 – Dec 2023 · 7 mos

• Head of marketing, responsible to prepare for and successfully achieve the company’s exit (ultimately to Perkin Elmer) through realigning products and services to match future growth potential, launching solutions to expand into DNA/RNA collection, extraction, and shearing, as well as protein extraction, purification, and digestion to labs globally.
• Doubled lifetime leads through a 3-month digital campaign.
• Doubled MoM sales pipeline consistently over 4 months resulting in 6X marketing-generated sales pipeline growth in H2.
• Coached and directed a high performing marketing team and led highly effective cross-functional collaborations with Solutions, R&D, and Sales, bringing clearer messaging and deeper scientific understanding to the org and market.

May 2020 – May 2023 · 3 yrs · Greater Boston

• Lead all aspects of marketing for Precision for Medicine's extensive offerings of biospecimens, related lab services, and regulatory services for Pharma, IVD, and CDx R&D. Also, support the strategic planning for product and service offerings and commercialization. Lastly, training and supporting the Sales team in science, selling, and our tech stack.

Nov 2018 – Feb 2020 · 1 yr 3 mos · Greater Boston Area

• Developed and executed the marketing strategy for the core life science data & A.I. offerings, directing multiple teams.
• Defined the market, product mix, and brand; and developed the collaterals and end-to-end marketing program
• Generated 45,000 leads & 400 SQLs monthly using persona-based marketing for $10M+ enterprise deals
• Drove scientific publications (Nature, JEM, GEN), third-party webinars, news coverage, and invited talks

Jan 2016 – Oct 2018 · 2 yrs 9 mos · Greater Boston Area

• Head of marketing, communications, and PR for a $30M series B start up launching a cloud-based A.I. and facial analysis platform to help clinicians, labs, patients, and life science companies diagnose 10,000 diseases.
• Developed high-performing teams for Digital Marketing, PR, Content, and Marketing Operations.
• Co-led product design, build, production, and all marketing of a deep learning, decision-support platform.
• Captured 70% of the physician market in 130 countries using DTC & B2B marketing, events, content, & earned media.
• Secured and provided content for cover-page features in Fortune magazine, Economist, Boston Globe & inside Forbes, Bloomberg, the Times, WIRED, STAT, Vogue, Smithsonian, Digital Trends, Fast Company, Dr. Oz, CBS Morning Show, & NBC Mach
• Secured invited keynotes at PMWC, Health2.0, TEDx, HIMSS, ePharma, Drug Delivery Partnership, & more.
• Marketing operations for dozens of conferences and events globally ranging in size, format, audience, and industry. Awards for most memorable, creative, and meaningful designs, events, and content.

Feb 2011 – Dec 2015 · 4 yrs 10 mos

• Promoted from prior role into branding and communications (corporate-, product-, and disease-related), interacting closely with clinical, marketing and operations for an oncology biopharmaceutical company.
• Grew 100K disease-related Twitter followers (compare to ~3,000 competing brands) garnering awards.
• Optimized several websites resulting in dramatic increase to inbound traffic and conversion rates.
• 7X increase in ad conversions through PPC optimization, reducing costs from $50/, down to $7/conversion
• Launch of a corporate SharePoint intranet and department team sites, including spinning up Team Sites, libraries, lists, Nintex workflows, and project tools. Developed custom content daily, news features, graphics design, corporate videos, and social media campaigns.
• Administered clinical trial budgets, accruals and contracts and oversaw all aspects of patient recruitment for clinical trials. This included recruiting and supporting clinics and doctors, CRO selection and on-boarding, and digital/onsite marketing.
• Successful deployment and exceeded goals for internal and external marketing teams for social media, web development, mobile apps, marketing collateral, and marketing communications campaigns.
• Built social media-based clinical trial enrollment communities for ultra-orphan diseases, bringing in over 3,500 members and breaking records in this category.
• Distinguished presenter at Digital Pharma conference 2012. Topic: Recruitment in the Digital Age.

Feb 2011 – Feb 2015 · 4 yrs · Greater Boston Area

• Provided executive oversight of marketing, sales, and product strategy. Developed and executed on strategies for clients facing insurmountable challenges in marketing and commercial strategy.
• Led development of a digital community platform that fully enrolled a highly visible phase 4 clinical trial in Hereditary Angioedema that was behind schedule, resulting in completion ahead of schedule.
• Developed, implemented, and oversaw efforts to identify, market to, and enroll patients for dozens of difficult-to-recruit-for studies through brand strategy, social media, web development, and inbound marketing.
• Brought new life to the brands of several companies through customized brand development and strategy, resulting in increased revenues and in two cases, fruitful M&A.

Jun 2007 – Feb 2011 · 3 yrs 8 mos

• Developed and managed supply-side programs aimed at supporting diagnostic development and disease research worldwide, including controls, panels, and patient specimens.
• Turned a marginally profitable diagnostics R&D program into a program with a gross margin of 95% by building a sales forecast and executing on a global strategy to source and store patient specimens locally to maintain readily available, low-cost inventory for forecasted client needs.

Jan 2003 – May 2004 · 1 yr 4 mos