Apr 2019 – May 2022 · 3 yrs 1 mo · Mumbai, Maharashtra, India

• Heading Digital Marketing for India’s leading financial company - Aditya Birla Capital. Within Aditya Birla Capital, I am responsible for handling marketing at India’s fastest growing stand alone health insurance brand - Aditya Birla Health Insurance - Business size of 2000+ Cr & presence in 2300+ cities PAN India.
• Campaigns & ROI:
• Launched 3rd season of the campaign “Jump for Health” with 7.5 lakh jumps collected through digital channel through influencer marketing on social
• Responsible for launch of senior citizen health insurance product “Activ Care” digitally with a campaign targeted towards adults who are children of senior citizens online (54 Mn reach & 120% uptake in product)
• “Rakho Poora Khayaal” - Getting women health insurers online through a 360 degree campaign with “Vidya Balan” as the face of it and handled the entire campaign from ideation to execution
• Owned world health days (World Diabetes Day, World Heart Day, World Health Day) to get maximum share of voice amongst SAHI players and best GI players on social & raise awareness of brand proposition.
• Led end to end campaign for Covid-19 lockdown called “Health from Home” through which the brand received highest brand recall.

Nov 2016 – Mar 2019 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Lead all facets of marketing strategy from paid media to organic growth to launch activations and sustained increase in ROI for almost 50% of the key clients in Mumbai branch of iProspect Liaising and managing the digital marketing teams across all functions of: Planning, campaign execution across platform-led biddable media along and affiliate marketing, content, design, SEO, SMM and reporting
• Increased revenue of the company by almost 2.5X with upselling and cross selling multiple digital channels and services
• Driven the Digital Marketing centre of excellence (process, tools and platforms) by adopting the best practices across all channels Manage vendor evaluation and relations to drive performance and optimization for clients
• In charge of the branding & product launch of Kotak 811 right from branding to final account open journey of the consumer online Managed cross functional digital campaigns for real estate companies with a focus on revenue based performance targets for 10 different residential & commercial projects of Lodha Maintaining relationships and liaising with Google, Facebook, Linkedin, Twitter representatives and involving in high level discussions with them for various brands
• Hands- on experience of working in Google Adwords, Facebook ads, Google Analytics, Linkedin ads, Twitter ads, Snapchat ads, third party DSPs, mobile ad exchanges, programmatic buying

Jan 2013 – Oct 2016 · 3 yrs 9 mos · Mumbai

• Digital lead with India’s earliest internet company - Rediff.com responsible for driving significant business through the best ROI marketing channels.
• Anchoring and handling the team of digital specialists & technology partners to implement the latest online marketing strategies in order to carve the digital profile for various Rediff properties – Rediff Shopping, Email & News.
• Launching, managing and optimizing new acquisition campaigns across all channels
• including paid Social, Search, Display, Mobile and Email.
• Driven social media campaigns with special focus on Facebook & got 300% more sales to the company website through Facebook itself using perfectly targeted ads.
• Continually improve upon both profitability and growth metrics while constantly testing new acquisition channels.
• Closely monitoring, measuring and reporting on paid marketing driven growth; evaluating the LTV vs. COA equation.
• Prioritizing initiatives leading to the greatest returns for spends
• Working with creative, product and merchandise to develop best in class marketing campaigns optimized for conversion
• Analyze and prepare performance reports and strategy updates for internal stakeholders to own the ins and outs of campaign strategy, planning, management, and measurement.
• Adhere to complex business limitations & online marketing requirements and work with the technical department to execute the digial campaigns.
• Experience in setting up best-in-class processes for the digital marketing team
• Proven success leveraging paid media formats (social, search, display and email) to
• achieve performance goals.
• Experience with mobile marketing and driving app downloads.
• Proficiency with multiple analytics and database tools common within a marketing organization.
• Stay updated with market trends & online marketing in general.
• Excellent experience with Google Webmaster Tools, Google Analytics (GAIQ) qualified, Majestic & Moz tools.

Sep 2011 – Oct 2012 · 1 yr 1 mo · Brisbane, Australia

• Developing and implementing quality search engine optimisation (SEO) strategies for Australia’s leading brands.
• Developed & managed social media profiles for clients in various niches on platforms such as Google+, Pinterest, Facebook & Twitter.
• Website management including revamping the website, competitor analysis for 70+ clients ranging from basic information websites to e-commerce platforms selling 1000+ products online.
• Significantly raised rankings & generated considerable leads for clients through major search engines (Google, Yahoo and Bing), mobile media & social media.
• Reporting on website traffic and other web metrics.
• Experience in working on sites in various industries and competitive niches such as Cosmetic Surgery, Real Estate, Organic Skin Care & much more.
• Research & keep a constant track on search engine algorithm changes & updates.

Jul 2009 – Feb 2011 · 1 yr 7 mos

• Managed a team of online marketing executives to achieve and raise the bar of client excellence for Indian as well as International clients.
• Media Planning & implementation by identifying and recommending appropriate online marketing strategies through thorough analysis of the client’s business model so as to maximize ROI in the online channel.
• Active participation & research while monitoring other marketing channels of clients apart from SEO, for example Social Media, Mobile Media & New media.
• Conducted detailed website audits – On Page, Off Page & Technical.
• Comprehensive keyword research using various tools, metrics & experience.
• Set keyword ranking & traffic targets for clients to the team.
• Planned & strategized the online marketing strategy execution, meeting the required deadlines of the team.
• Monitored, tracked & reported on web metrics with trend analysis & key inputs.
• Managed clients across varied verticals and geographies which included – Wireless Emporium (one of America’s leading cell phone accessories store), Tap Centre (UK’s online tap superstore), Greeting Bee (online greeting cards website) & many more websites.
• Conceptualizing the training program for new recruits and developing their skills for effective management of all accounts.
• Assisting the sales team in projecting volumes for setting realistic goals & Plan of Action.
• Spearheaded the growth of multinational B2B clients based in USA & UK.

Jun 2008 – Jun 2009 · 1 yr

• Digital Marketing Campaign Management and Operations, Response Management & Co-ordination among various teams, for example content writing team, technical team & link building team.
• Managed & optimised 20+ websites ranging from basic information websites to e-commerce platforms selling 1000+ products online.
• Significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and Bing) & generated significant leads achieving business targets.
• Communicating with clients on a day to day basis to educate them & report on strategies implemented or recommended for their website.
• Liaising with the link managers to implement the back link strategy as per the SEO plan.
• Reporting to the project manager on the on-going online marketing strategies for each of the clients & success achieved.