Oct 2022 – Dec 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Responsible to manage overall Marketing & for Tyke Invest. The responsibilities include generating demand for the products which includes running Brand Campaigns, Performance Marketing & other BTL activities which helps the brand to sustain the GTV and New Customer Growth.
• Manage Overall Marketing for Tykeinvest.com including Brand & Performance Marketing.
• Launched Tyke Brand Campaign with 2 Ads on Shark Tank
• Shark Tank Digital Distribution for Brand Ads resulted in 40% Organic Lift.
• Grow overall Revenue by 10x post the Brand Campaign
• Launched Tyke App in Dec 2022 and acquired monthly 0.25 million Installs
• Integrated Marketing Stacks like Adjust, Moengage, Whatsapp API’s
• Expanded the Performance Marketing with Google, Facebook , Affiliates and contributed 58% of the overall Topline with Digital.
• Managed SEO for Tyke and grow the Platform SEO Traffic to 2X
• Mapped user Journey for Retention via Email, PN which showed 12.7% increased retention

Feb 2018 – Jul 2022 · 4 yrs 5 mos · Bengaluru Area, India · On-site

• Heads Digital Marketing & SEO Growth. Responsible for New Customer Acquisition, Retention & Engagement on Mobile App on Flipkart.com , 2Gud & Hello Play App Performance Marketing Channels.
• Manage Acquisitions for FK App with Yearly 100 Cr+ Budget.
• Managed a Team of 19+ People
• Acquired monthly 1 Mil New Users on the App
• Scaled the Paid App Installs from 1.2 Mn to 8 Mil a month with 75% reduction in CPI’s and 3X Jump in Conversion Rate
• Managed SEO for Flipkart Site from past 2.5 years and grow the the Platform SEO Traffic to 2X.
• Contribute 14% of NC’s to Flipkart via Acquisitions & 5% Traffic of SEO
• Cracked 2 large Pre-burn Partnerships which enabled us get 20 mil Traffic and 1 Mil Monthly Customers at < Rs.50
• Deployed Core Tech Project for Growth.
• Planned and Launched Refer & Earn Program at Flipkart
• Managed New Launched Apps like Hello Play, 2 Gud & Shops

Dec 2015 – Jan 2018 · 2 yrs 1 mo · Bangalore

• Heads Performance Marketing at bigbasket.com
• Responsible for Paid channel acquisitions & Strategy on Mobile App & Web.
• Responsible for New Customer Acquisition, Retention & Engagement on Mobile App.
• Scaled Mobile App Channel for Bigbasket from 500k to 65 million+ Installs
• Responsible for maintaining the CPA for New User Acquisitions and CPI monthly caps.
• Montor DAU , MAU, Retentions, Monthly Mobile Transactions and necessary items for Mobile Metrics weekly basis.
• Media Buy through agency for Display & Video Promotions on Hotstar, Voot etc.
• Managing SEM Campaigns for Search and Display for Web and Mobile.
• Co- Manage Affiliate channels and Partnerships on Digital front through Has Offer to bring in more First Orders.

Nov 2013 – Nov 2015 · 2 yrs · Bangalore Area, India

• Strategic Media Partnerships with Publishers for bringing Traffic through Online Platform.
• Handling Paid Mobile App Downloads Channel for Affiliates, SEM & Facebook Paid.
• Lead generation through Paid Social Media Marketing FB & Twitter.
• Media Buy through agency for Display & Video Promotions
• SEM Campaigns (Adwords) for CF Microsites.
• Performing Microsite Audit for the Project Performance • Content Marketing - Content Promotions - Taboola/Rediff etc.• Social media Paid Promotions – Facebook Paid Campaigns - Click/Engagement & Installs
• Developing and implementing a company-wide go-to-market plan,
• working with all departments to execute.
• Running Emailer Campaigns regularly through various agencies for project promotions.

May 2013 – Nov 2013 · 6 mos · Bengaluru, Karnataka, India

• Responsible to Manage a Team of 25 people for Residential Sales and generate Revenue for the company.

Jun 2012 – May 2013 · 11 mos · Bengaluru Area, India

• Driving Channel Sales through Wealth Channel & Brokers.
• Handling Channel Sales for Karnataka.
• Training of channel partners / associate on weekly basis for new products and developments
• in Bangalore.
• Identify new partner to increase distribution network.
• Designing/Launch of a Franchisee Model for South Region.

Mar 2010 – May 2012 · 2 yrs 2 mos · Bengaluru Area, India

• Driving Channel Sales of Key Accounts through channel partners.
• Handling HNI Channel Sales & Corporate Sales in Bangalore & ROK for new account
• acquisition through channel sales.
• Handling Business Standard Corporate Vertical for Karnataka.
• Training Retail & Corporate channel as per the product and structure requirements.
• Building the client relationship and generating the brokerage as per the requirement.
• Handling & Coordinating with the Teams as per the requirement.
• Lead Generation and Relationship building with new & existing clients.
• Preparing Business MIS and Reports for the Channel.
• Training the team for the new products on regular basis.

Mar 2009 – Feb 2010 · 11 mos · Bengaluru Area, India

• Working in SME TEAM (Subject Matter Expert) doing Spot checking & Content Reviewing for Yahoo U.S & handling a Team of 20 people assigned under leads.
• Perform Search Query Evaluation tasks based on Yahoo! Guidelines.
• Online marketing based Sponsored search and organic search.
• Worked on the landing page relevancy (Pilot) for sponsored ads.
• Floor walking to assist new team mates.
• Online Search bucket testing.

Nov 2008 – Mar 2009 · 4 mos · Bengaluru Area, India

• Handling Platinum Cards Sales for HNI’s.
• To achieve assigned individual targets on monthly basis.
• Preparing Sales Report.
• Lead Generation and Relationship building with new & existing clients.

Apr 2008 – Oct 2008 · 6 mos · Bengaluru Area, India

• Handling Equity Products (Demat & Trading A/c, Mutual Funds, IPO.PMS, NDPMS) & Platinum
• Cards Sales.
• To achieve assigned individual targets on monthly basis.
• Seeding database build and meetings to build relationships with existing clients.