Anisha Roy CSPO® CSM® — Associate Partner

Interactive Product Leader | Digital Transformation Specialist | Award-Winning Innovator With over 16 years of experience in product development, customer experience, & digital interactivity, I have established myself as a professional driving innovation in the entertainment industry. As a pivotal member of the interactive team at Sony LIV, I have led initiatives that have not only enhanced viewer engagement but also fostered significant business growth. My work on high-profile projects like KBC Play Along, Shark Tank India, & digital auditions for reality shows has pushed the boundaries of audience participation, contributing to the industry's evolution. I possess a unique blend of strategic vision & execution excellence, focusing on creating immersive experiences that resonate with users & deliver measurable results. My leadership in gamification, cross-functional collaboration, & data-driven decision-making have been instrumental in transforming ideas into successful products. In the realm of Digital Transformation, I’ve led teams in implementing solutions that optimize user experience & streamline operations. My work in Gamification & Viewer Engagement has significantly boosted audience involvement & loyalty. Managing the entire product lifecycle, I ensure alignment with business objectives & market demands. My project management skills have delivered complex projects on time & within budget. I have been honored with several prestigious awards, recognizing my contributions to the industry. These include Innovative Leader of the Year 2024&2023 GIWL Awards, Winner of Superwomen 2023 Social Samosa, World of Winner 2022 - Sony Pictures Networks, Digital Disruptor of the Year 2022 - Digital Transformation Awards, Winner of 40 under 40 - 2021..among others, stand out my passion about customer-centric innovation to elevate the consumer experience, ensuring every interaction is engaging, meaningful, & rewarding. My dedication to excellence & ability to navigate complex challenges with creativity & insight has earned me recognition in the digital entertainment space. Beyond my professional achievements, I am proud to contribute to industry conversations & have been featured in notable publications, including The Pulse Magazine's Superwomen edition. My career is defined by a relentless pursuit of excellence & a commitment to pushing the envelope in interactive entertainment. I remain passionate about pushing the boundaries of digital transformation & continue to seek opportunities to innovate, inspire, & lead in this dynamic industry.

Stackforce AI infers this person is a Digital Transformation Leader in the Entertainment industry.

Location: Mumbai, Maharashtra, India

Experience: 20 yrs 8 mos