Prachi Shrivastava

Co-Founder

Dubai, United Arab Emirates12 yrs 11 mos experience

AI Enabled

Key Highlights

15+ years of experience in UX strategy.
Led successful UX initiatives at Careem, achieving significant growth.
Founder of UX Prosperar, driving impactful user-centered designs.

Stackforce AI infers this person is a UX strategist with extensive experience in B2C tech industries.

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Skills

Core Skills

Ux Design StrategyService Design ThinkingUx Research

Other Skills

UI / UX DesignUX AuditCX strategyDiscovery researchConversion rate optimisationJourney MappingPersona MappingUsability studiesMarketing and App Content evaluationValue propositionU&ACopy guidelinesInformation architectureUser-centric practicesTeam management

About

Hello 👋 I’m a UX strategist with 15+ years experience of working with people and companies in top tech! I specialize in new-age UX strategy that methodically and scientifically uncovers insights to drive growth and transform user experience design. Skilled in UX Design Strategy, mixed-methods UX Research, Service Design Thinking, Discovery Studies, Journey Mapping, Usability Tests, etc. I collaborate across product, design, marketing, and operations to boost engagement and streamline ecosystems. My approach integrates user-centered practices seamlessly, ensuring impact across design, product and business without disrupting the time tested processes of an organization. Outside of work, I’m a wellness advocate, passionate about the power of healthy nutrition to enrich life. Let’s create impactful, user-centered experiences together! ✨ www.uxprosperar.com

Experience

12 yrs 11 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Ux prosperar

Founder, UX / CX Director

Nov 2024 – Present · 1 yr 7 mos · Dubai, United Arab Emirates · Hybrid

Creating research driven strategic UI / UX / CX designs, inspired by top tech! I help businesses connect their wise, time-tested processes with today’s tech-savvy, highly aware, short-attention-span users.
At Prosperar, we have been working on brands such as: Abu Dhabi Real Estate, Standard Chartered, VML, e&/Etisalat, Bridgestone, MAF, Nielsen IQ, Market Vistas, The Laughing Cow, another large bank in UAE, etc.
My work at UX Prosperar has spanned across categories such as: Real Estate, Automobile, Fintech, Global Events, Telecom, Slow fashion, Skincare, Haircare, Lifestyle, Health and Fitness, Online Supermarkets, F&B
We helped these clients with: UI / UX Design, UX Audit, CX strategy, Discovery research, Conversion rate optimisation, Journey Mapping, Persona Mapping, Usability studies, Marketing and App Content evaluation, Value proposition, U&A, Copy guidelines, Information architecture

UI / UX DesignUX AuditCX strategyDiscovery researchConversion rate optimisationJourney Mapping+9

Freelance

Freelance Principal UX Strategist

Jan 2024 – Oct 2024 · 9 mos · Dubai, United Arab Emirates · Hybrid

Careem

3 roles

Associate Director User Experience Research

Promoted

May 2023 – Nov 2023 · 6 mos · Dubai, United Arab Emirates

Led UX Research for Rides, Careem Pay wallet, Food, Groceries, Careem Plus, Captains, Smart Mobility ELectric Bikes, etc.
Set up the UX Research and Strategy team from scratch, promoting user-centric practices and training designers to meet the growing demand for UX research.
Launched Careem Plus Loyalty Program, achieving 20x growth in subscribers by focusing on user-centric practices.
Launched DineOut Discovery and Discounts platform, handling everything from initial discovery to usability testing and post-launch improvements.
Informed the rides and loyalty pricing strategy in KSA from a user and competition perspective.
Led UX Research for Loyalty, DineOut, Rides, Food, Groceries, Bikes, and Careem Pay.
Managed, trained, and mentored researchers at senior, mid, and junior levels.
Established user-centric product development, marketing and copywriting practices across Careem.

UX ResearchUser-centric practicesTeam management