Samarth R

Business Development Executive

Bengaluru, Karnataka, India8 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Lead Account Manager with expertise in digital marketing.
Proven track record in optimizing advertising campaigns.
Award-winning professional with multiple certifications.

Stackforce AI infers this person is a digital marketing expert specializing in campaign optimization and data-driven strategies.

Contact

Skills

Core Skills

Digital MarketingData Analysis

Other Skills

Ad ServingAnalyticsCampaign ManagementCampaign StrategiesCollaboration with Product & Engineering teamsCommunicationData interpretation and performance reportingDigital Marketing AnalyticsDigital MediaEnd-to-end design and execution of native ads campaignsGoogle AnalyticsGrowth MarketingHTMLInterpersonal SkillsMarket Analysis

About

I am a Lead Account Manager at InMobi, the world's leading marketing cloud for mobile platforms. I manage the Microsoft Advertising platform for our clients, providing account analysis, reporting, insights, and optimization. My goal is to help our clients achieve their growth and revenue objectives through data-driven and innovative solutions. I have multiple certifications from Yahoo and Microsoft, and I have won several awards for my work as an Optimization Analyst and Specialist at Yahoo and as an Account Manager at InMobi. I am passionate about learning new technologies and platforms, and I am always looking for ways to improve and innovate in my field.

Experience

Inmobi

2 roles

Lead - Account Management

Promoted

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

Online Marketing AnalysisMarket AnalysisMicrosoft ExcelData AnalysisNative AdvertisingDigital Marketing+21

Account Manager

Dec 2021 – Dec 2022 · 1 yr · Bengaluru, Karnataka, India

Yahoo

3 roles

Sr Optimization Specialist

Aug 2021 – Nov 2021 · 3 mos

Optimization Specialist

Promoted

Jul 2019 – Jul 2021 · 2 yrs

End-to-end design and execution of native ads campaigns and supporting activities for advertisers across various verticals.
Closely partnered with account sales teams to formulate revenue-impacting digital solutions for advertisers in the North American and EMEA region.
Driving incremental revenue through optimization & recommendations for campaigns and providing data with actionable insights.
Manage and interpret large amounts of data and create performance reports and dashboards that communicate KPI’s, trends, deviations to key stakeholders.
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
SME for various tools and processes where I collaborated with Product & Engineering teams to further improve internal & external tools.

End-to-end design and execution of native ads campaignsRevenue-impacting digital solutionsData interpretation and performance reportingROI analysisCollaboration with Product & Engineering teamsDigital Marketing+1