Jan 2021 – Jun 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Taking care of omni-channel digital marketing requirements of both domestic & international businesses (Social Media for both B2B & B2C Marketing)
• Revamping the old company's website to a newer version to enable better customer experiences
• Developing the owned e-commerce channel for the OTC brands
• Strategized and developed the content marketing by channelizing the process involved for tech articles, blogs and KOL tie-up

Nov 2019 – Dec 2020 · 1 yr 1 mo

• Worked as a freelance consultant for a camping & resort project in Dhanaulti (Uttarakhand). Helping in setting up and the marketing strategy for the launch of the project and what needs to be done to increase the visibility post the launch.
• Handled the lead generation campaign of a real-estate client – Ashwashakti developers, based out of Igatpuri (Maharashtra)
• During this period I have also done a filmmaking workshop (conducted by FTII, Pune & Auroville Film Institute) to improve my skills in content creation.

Feb 2018 – Oct 2019 · 1 yr 8 mos · Bengaluru Area, India

• 1. Managing and spearheading Pan India to partner with accounts/trade to drive their digital objectives by supporting them in various social and digital media acts.
• o Drive digital marketing presence for all brands across on/off-trade partners.
• o Help the regions to adopt new-technology solutions and platforms to improve brands visibility at on premise outlets as well as retails.
• o Integrate digital into all Innovation projects to drive product launch, trials, feedback and sales
• o Partnering with outlets to get content for liveinstyle.com at regional level, in coordination with sales team.
• 2. Managing and leading e-Commerce operations at zonal level in coordination with sales and marketing functions.
• 3. Working on new technology like AI, Chat bots, QR codes etc to improve brand visibility as well as help in driving sales

Mar 2014 – Feb 2018 · 3 yrs 11 mos · Bengaluru Area, India

• Digital as a business driver: Drive digital integration in commercial & customer marketing to deliver category captaincy and Project USL as supplier of choice by forging unique own and white label solutions
• Heading South, East & West regions to partner accounts/trade to drive their digital ecosystem by supporting them in digital media, co-marketing, SEO/SEM & content marketing
• Integrated 200+ partner outlets on LiveInStyle.com & managed on-ground activation for them, by events & celebrity appearances
• Conceptualized and created web contents for partnered outlets and also integrating our brands for visibility
• Worked in close co-ordination with the Brand teams and the regional sales teams to identify, plan and execute consumer engagement opportunities and integrate brand’s digital activation to regional sales/BTL plans
• Generating business for the outlets by way of creating a lead management system for them & helping in tracking the same
• Co-managing digital agencies/vendors (creative, media, social media, SEO/SEM) to ensure best ROI and engagement gets delivered on digital spends
• SEO best practices to ensure top ranking in SERP for all partner outlets
• Drive digital marketing footprint of all USL brands across all marketing channels with
• Digital ecosystem LiveInStyle, the nightlife capital of the web, which integrates various brands of Diageo-USL under one umbrella through content marketing
• Global cocktail platform, World Class, which aims to integrate bartenders & premium outlets across the world to achieve higher recall for Diageo's Reserve brands (Johnnie Walker, Cîroc)
• Rich Media Content acting as Brand Marketing Vehicle
• Use new technology solutions & platforms to improve brands mental availability as well as physical availability and drive trials
• Apart from driving mental availability also helping in driving physical availability of our brands to the consumers through various non-intrusive consent based marketing campaigns

Apr 2013 – Mar 2014 · 11 mos · Bengaluru Area, India

• Leading the Azuyo's Marketing Team
• Responsible for Marketing of Mobile & Web apps of Azuyo as well as that of its Customers
• Taking care of e-mail as well as Inbound marketing efforts through blogs & videos
• Taking care of Social Media Marketing; handling Facebook, Twitter, Pinterest, LinkedIn & Slideshare accounts of the Company
• Responsible for website optmization and to increase traffic through SEO activities

Jun 2012 – Mar 2013 · 9 mos · Bengaluru Area, India

• Handling the Mid market & Software Group of IBM India, managing their current marketing campaigns & other promotional activities
• Responsible for IBM’s digital marketing strategies through e-mailers, web banners & website
• Taking care of the communication & website for the events of IBM
• Handling the offline & online promotional activities and communication of the ELLE FashionWear India
• Handling the Social media account primarily Facebook & Twitter accounts of ELLE Fashionwear India

Oct 2011 – Dec 2011 · 2 mos · Bengaluru Area, India

• Marketing Strategy for immersing markets ( Urban / Rural ) : targeting the requirement of tapping immersing channels in Urban & Rural market to develop the business keeping the traditional channel intact .
• Projects :
• Urban - Aisle Grocery program -
• Monitoring the requirement of special packs - To cover apartment activity along with Mirchi Activation .
• Focusing on GRORED program ( Home Delivery / Horizontal Expansion / Grocery Slip ) .
• Rural - Mela & Hatt activation :
• In depth analysis on spend verses growth in Mela activation - sample market Sri Renudevi temple(Karnataka ) activation .
• Plan for regular Mela & Hatt activation way forward .

Apr 2011 – Jun 2011 · 2 mos · Bengaluru Area, India

• Worked as MARCOM Trainee with National Instruments . Responsible for creating the complete marketing plan in conjunction with the sales feedback for the new product and to create the strategy for the marketing communication activities.Also responsible for planning, strategizing and executing the local events in the region .
• Role & Responsibilities:
• Worked with MARCOM team on their existing projects and events
• Created marketing Plan for their recently launched product ‘MYDAQ’
• Took care of the design for the company's various brochures for promotions