Cheryl Liu

Associate Partner

Mumbai, Maharashtra, India15 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of P&L management experience.
Expert in building profitable retail brands.
Strong execution focus in strategy formulation.

Stackforce AI infers this person is a Retail Strategy Expert with extensive experience in brand management and P&L oversight.

Contact

Skills

Core Skills

P&l ManagementStrategy FormulationBrand ManagementBusiness PlanningFinancial Analysis

Other Skills

Cross Functional ExpertiseStructured Strategy FormulationCustomer ExperiencePartner ExperienceOmnichannel StrategyData AnalysisImplementationExternal LiaisonRisk AnalysisFinancial ReportingMarket ResearchMarketingMarketing StrategyRetail

About

- Business leader with ~15 years of experience in P&L management across Retail categories and channels - Currently heading Makeup category for Imports business at Nykaa (omnichannel) which includes brands like Charlotte Tilbury, Huda Beauty, e.l.f Cosmetics, Pat McGrath, Urban Decay, etc. - Cross Functional Expertise with a demonstrated track record of building high growth and profitable brands and category, while improving Customer & Partner experience. - Specialize in Structured Strategy Formulation with focus on strong Execution to build high impact deliverables.

Experience

Nykaa

2 roles

Associate Vice President

Promoted

Apr 2024 – Present · 1 yr 11 mos

Asst. Vice President - Imports Business

Mar 2018 – Apr 2024 · 6 yrs 1 mo

Business leader with ~13 years of experience in P&L management across Retail categories and channels
Currently heading Makeup category for Imports business at Nykaa (omnichannel) which includes brands like Charlotte Tilbury, Huda Beauty, e.l.f Cosmetics, Pat McGrath, etc.
Cross Functional Expertise with a demonstrated track record of building high growth and profitable brands and category, while improving Customer & Partner experience.
Specialize in Structured Strategy Formulation with focus on strong Execution to build high impact deliverables.

P&L ManagementCross Functional ExpertiseStructured Strategy FormulationCustomer ExperiencePartner ExperienceStrategy Formulation

Nirav modi (firestar diamond international pvt. ltd.)

Senior Manager - Business Strategy and Marketing

Mar 2017 – Mar 2018 · 1 yr · Mumbai

Reliance brands limited

New Business Development Manager

Dec 2014 – Mar 2017 · 2 yrs 3 mos · Mumbai, India

Sahara india pariwar

Research Analyst

Apr 2013 – Dec 2014 · 1 yr 8 mos · Mumbai

Overseeing new business: Luxury Retail Venture
Data analysis
Business and Financial Planning: Proactive with Business Heads and Department Heads on business plan, financial forecast and execution roadmap
Implementation: Follow-up with department heads on the project plan for successful, timely and on budget completion of the assignments
External liaison & coordination

Data AnalysisBusiness PlanningImplementationExternal Liaison

Royal bank of scotland business

Analyst

Sep 2010 – Apr 2013 · 2 yrs 7 mos · Manchester, UK

Conducting in-depth reviews of clients' financial circumstances, current provision and future aims
Analysing information and preparing plans best suited to individual clients' requirements
Risk analysis
Designing financial strategies
Liaising with head office and financial services providers
Producing financial reports
Meeting the regulatory aspects of the role

Financial AnalysisRisk AnalysisFinancial Reporting