Surya Venkatasubramanian

Product Manager

Coimbatore, Tamil Nadu, India6 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in scaling email marketing ROI by over 1400%
Proficient in orchestrating webinars for lead generation
Skilled in crafting multi-geo marketing strategies

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry with a strong focus on lead generation and conversion optimization.

Contact

Skills

Core Skills

Product MarketingMarketing Strategy

Other Skills

B2B MarketingB2B Marketing StrategyBrand MarketingCommunicationCompetitive IntelligenceContent StrategyConversation Marketing Tool implementationConversion rate optimizationCrisis ManagementCustomer Relationship Management (CRM)Customer ServiceDemand GenerationDigital MarketingDigital SalesEmail

About

Professional 👇 I am a Product Marketer with specialisation in framing marketing strategies for webinar management, Building Go-To-Market strategies, Conversation Marketing via Drift (Also, looking into other tools), Email Marketing, Social Media Marketing, and LinkedIn Sales Navigator. Passionate 👇 A proactive person who is more interested in blogging and sharing ideas with the world. Last but not the least, I am a Pro PowerPoint artist! Connect with me 📞 Feel free to drop me a direct message and you can also connect me at vysurya09@gmail.com

Experience

Kovai.co

4 roles

Lead - Product Marketing

Promoted

Jan 2024 – Present · 2 yrs 2 mos

Senior Product Marketer

Promoted

Feb 2022 – Jul 2024 · 2 yrs 5 mos

Marketing Strategy and Planning: Designed the plan for a multi-geo setup covering Europe, the Middle East, and ANZ.
Scaled Email marketing engine: Grew the channel ROI volume by >1400%
Pipeline & Customer marketing: Improved SQL to logo conversion X%.
Website: Worked on messaging, user experience, and conversion optimization.
Conversion rate optimization: Increased traffic redirect to CRO pages by 2x and sign-up page visits by 5x for the CRO page in comparison with the original page.
Owned the initiative to drive sales acceleration campaigns: Black Friday and Mid-Year Sale 2023.
Co-hosted Document360 2.0 Launch Event: Formulated the plan, coordinated with the vendors, helped frame the storyboard and slides, post-marketing initiative.
Presented the product Document360 and hosted a booth at the Megacomm conference at Israel.
Marketing Tech: GPT3, Copy.ai, Google Analytics, Ortto, GoToWebinar, Pipedrive, Google Tag Manager.
Stakeholder Management: Collaborated with a multi-cultural team- sales, pre-sales, and product.

Marketing Strategy and PlanningEmail marketingWebsite messagingConversion rate optimizationSales acceleration campaignsEvent coordination+3

Product Marketer

Promoted

Jan 2021 – Dec 2021 · 11 mos

Orchestrate webinars (Organic Marketing Initiatives, Frame the complete workflow) as a lead generation activity.
Implemented a Conversation Marketing Tool - Drift within Serverless360 to automate the process of chatbot conversation with website visitors.
Website Relaunch - Serverless Notes. Optimized the past website with a fresh theme and researched lead magnet positioning to increase the subscriber's count.
Grow the monthly MQL pipeline by converting site traffic through calls-to-action, landing pages, and lead generation content.
Involved in orchestrating the organization's marketing initiatives for internal and external events.

Webinar orchestrationConversation Marketing Tool implementationWebsite relaunchLead generationMarketing initiativesProduct Marketing