Souradip Sen

Co-Founder

Bengaluru, Karnataka, India8 yrs 1 mo experience

Key Highlights

  • Achieved 10x growth at Meesho during the pandemic.
  • Co-founded Debate India, leading to significant international success.
  • Scaled Nova Benefits from pre-seed to Series A funding.
Stackforce AI infers this person is a Growth and Analytics Leader with expertise in Fintech and E-commerce.

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Skills

Other Skills

Analytical SkillsBusiness AnalysisBusiness Intelligence (BI)Business StrategyC++Communication TrainingConsultingData ScienceEngineeringEnglishEntrepreneurshipEvent ManagementLeadershipLogistics ManagementManagement

About

8+ years of experience • Director of Growth, Founding Member at Nova Benefits- pre seed to Series A • Executed 10x Growth at Meesho during the pandemic • Analytics, Business Intelligence and Payout Operations at Shadowfax, • Co-founder, Debate India • Machine Learning and Analytics at EXL

Experience

Pehchaan.me

Co-Founder (Tech)

May 2024Present · 1 yr 10 mos · Bengaluru, Karnataka, India · Remote

  • Building vertical ai-agents for recruitment and upskilling

Stader labs

Chief of Staff

Oct 2022Jun 2023 · 8 mos · Bengaluru, Karnataka, India

  • As Chief of Staff, my role was quite dynamic. Here are some of the things I actively worked on:
  • Decentralised governance and creating an innovative delegate program
  • OKRs and alignment of business reviews to OKRs
  • Central Dashboards
  • Central marketing

Nova benefits

2 roles

Director of Growth

Promoted

Oct 2021Jul 2022 · 9 mos

  • Helped Nova get from Pre-seed to Series A.
  • Built an MQL engine from scratch to 100+ per week
  • Scaled the team from zero to 20
  • Scaled Social media followers from zero to 10k on LinkedIn
  • Achieved 50%+ Share of Voice (PR) in our industry
  • Launched a new website
  • Most of the projects mentioned above were a team-effort. As Director of Growth, my role started with being the only person working on everything- to someone who hires and enables the best available talent to deliver on Nova's growth objectives.

Sr Growth Product Manager

Dec 2020Oct 2021 · 10 mos

Meesho

2 roles

Sr Manager- Growth

Promoted

Jul 2020Dec 2020 · 5 mos

  • Executed 10x Growth during the Pandemic
  • Ad-Spend Optimisation (70 Cr Monthly Budget)– across paid marketing, referral, and influencer marketing
  • Acquisition Funnel Optimisation
  • Built region-wise growth projections based on Market Penetration, and Signup to 1st order activation rates
  • “Adjacent User Analysis”- to identify the next 10 million Meesho Users
  • Retention funnel optimisation- built a business case to prioritise 1st order delivery speed to improve retention

Analytics Manager

Sep 2019Jul 2020 · 10 mos

Shadowfax

2 roles

Lead- Rider Payouts

Promoted

Apr 2019Aug 2019 · 4 mos

  • Managing a team of 10+ analysts as Head of the Partner Finance vertical. My team is responsible for managing payouts for our team of 10,000+ riders- a cost of 10+ crores every month, in collaboration with Finance, Operations and Tech verticals.
  • Under my leadership,
  • 1) We have helped the company's margins become positive through cost-optimization
  • 2) Improved rider-experience and retention by eliminating payment delays and targeted product-improvements
  • 3) Laid the groundwork for rapid growth

Business Analyst

Dec 2018Mar 2019 · 3 mos

  • Shadowfax is a series C funded start-up- India's leading player in the Logistics industry- looking to expand to China in 2019
  • I am currently working for the Strategic Planning and Analytics, Operations team.
  • Fraud Analytics (6 weeks):
  • Designed an algorithm to determine delivery partner’s absence from reporting location during their shift
  • This helped distinguish cases where low-delivery-counts were due to low demand, and not due to partner’s absence on-ground
  • Revamped the low-delivery-count penalty policies to make them fairer while improving fraud-prevention
  • Payout-process revamp (Project Manager)(on-going project)
  • Overseeing end-to-end revamp of our delivery-partner payment process
  • Planning a smooth-transition for a pan-India launch in 1 months’ time
  • Involves identifying all process dependencies; how they are impacted by the significant changes; planning and executing the transition of all reports, dashboards, python scripts before launch

Debate india

Co-Founder

Jun 2016Nov 2018 · 2 yrs 5 mos · Bangalore

  • Debate India is a unique debate coaching platform for Indian students, the only one coaching both university and high school students in parliamentary debating. In a span of 2 years, Debate India holds the record for most international success by any Indian institution.
  • Highlights of our student's achievements:
  • 1) Quarter finalist at World Universities Debating Championships 2017 (Netherlands)- best performance by any Indian team across all 39 editions of the Championship (students from IIT Bombay)
  • 2) Top 50 individual speakers- World Universities Debating Championships 2017 (Netherlands)- our students from NLSIU made history- only Indian debaters to make the top 50 individual speaker list across 39 editions
  • 3) World Schools Debating Championships- coached the national team to 12th position, it's best-ever performance at the time
  • 4) Asian Championships 2017- Students from IIT Bombay reached the Semi finals
  • 5) Asian World Schools Debating Championships, 2017 - Novice Champions- We conducted a nation-wide selections process to select five of the brightest young minds with no prior debating experience. This team was coached and sponsored by Debate India for a trip to Bangkok, where they were crowned Champions in their (novice) category.
  • Additional highlights:
  • 1) We designed the first-ever credit course in debating at an Indian University. 32 students from Maharashtra National Law University (Mumbai) participated, and the results will be included in their official transcripts upon graduation.
  • 2) We were consultants for Moroccan National School team in 2017
  • 3) We had presence in over 50 universities and 100 high schools across India

Exl services ltd

Machine Learning Engineer

Jul 2014May 2016 · 1 yr 10 mos · Bangalore

  • Consultant for the following clients/projects:
  • Leading South East Asian Bank:
  • Worked for the predictive modeling team for 18 months
  • Developed models using a combination of Regression modeling and Machine Learning techniques like neural networks, K-means, etc.
  • Developed expertise in SAS and SQL coding
  • Helped the client in improving efficiency of marketing and sales campaigns by up to 50% in some cases through improved targeting of likely customers
  • Heavily involved in client-management; helped convert client requests into well-defined modeling assignments and delivered actionable insights
  • Twitter Data-Mining Tool:
  • Developed a sales-lead generation tool using Python and Data Mining
  • Parsed millions of tweets to identify recurring keywords and identify potential customers across multiple industries like apparel, laptops, etc.
  • Leading US Telecom Network:
  • Developed route-optimisation models to increase productivity of sales reps
  • Used Tableau to deliver visual actionable insights to client

Education

Indian Institute of Technology, Bombay

Bachelor of Technology - BTech — Mechanical Engineering

Jan 2010Jan 2014

GrowthX®

Apr 2021Jun 2021

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