Radhika Shukla

CEO

Gurgaon, Haryana, India19 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Scaled TOI+ to over 200K paying customers.
  • Drove Newspoint to 100 million MAU.
  • Launched award-winning healthcare product with Apollo Hospitals.
Stackforce AI infers this person is a seasoned leader in Digital Media and Online Education with a strong focus on Product Development and Business Growth.

Contact

Skills

Core Skills

Product MarketingBusiness DevelopmentDigital MarketingUser AcquisitionGrowth StrategyContent AggregationContent ManagementProduct DevelopmentMarket ResearchStrategic AlliancesProduct ManagementMobile Strategy

Other Skills

AnalyticsBusiness StrategyCompetitive AnalysisContent CreationDigital MediaDigital StrategyEnterprise SoftwareGo-to-market StrategyHealthcareLeadershipManagementMarketingMarketing StrategyMobile ApplicationsMobile Devices

About

Leading AI academy and online education business at Times Internet. Launched and driven multiple live workshops ranging from finance to AI . Launched “ Ai for business leaders “, “ AI for kids” initiatives . In the past I have lead subscription and aggregation businesses for Times of India Digital News vertical. I was responsible for driving the subscription revenue for TOI+ , which is a premium digital service ( scaled from 0 to 200K+ paying customers ) . & Newspoint which is a content aggregation business in 14 languages ( scaled from 0 to 100 mn + MAU). I have created both these products from scratch and built an additional revenue stream for the organization. In the past , I have been responsible for setting up operations for News Republic, a french news aggregator and was a part of core leadership driving its acquisition by Cheetah Mobile and then to Bytedance. I have created and launched products in Telecom space , SaaS and Healthcare . I joined Aircel when we launched 3G in India and was responsible for creating IVR based cloud products, Telemedicine product in partnership with Apollo Hospitals, the product was awarded as the best healthcare product in India by Gartner. At Airtel, I was a part of the Broadband team and launched Mail, Website design solutions on Cloud . Experienced in Product Marketing Growth, Analytics , Business Development, Creating teams and building businesses ground up. Established Cheetah Mobile content business in APAC region Set up French Start up -News Republic Business in India, part of core team involved in acquistion to Cheetah Mobile(cmcm) at 57 mn USD and then to Bytedance at 86mn USD Previously worked in Media, Entertainment, Telecom & IT industry in various roles. Swimathoner, Marthoner and Certified Diver MCM , Gurgaon , 10k , first in age category Airtel Delhi Half Marathon,10k, 2019, 3rd in Age Group Delhi International Swimathon,2019, 3.8km, 2nd in Women Category HR26 Triathalon,2019, 1.5k Swim,1st in Women Category Tuffman, Gurgaon 2019, 10k Run, 2nd in Female Category Enduro Sports Goa, 2 km Open Water Swimathon , 2nd in Women's Age Category IDBI New Delhi Half Marathon, 5th in Women's Age Category Hindustan Marathon, 10K Run, Apr 2018, 1st in Women's category Kanya-thon Marathon , 10K Run ,May 2018,1st in Women's category PSPB http://www.pspb.in/, 10K Run, Nov 2018, 3rd in Women's Age Category Airtel Half Delhi Marathon, 21 K run, Oct 2018, 10th in Women's Age Category

Experience

Times internet

4 roles

AVP @ AI academy & Online Learning

Promoted

Jul 2024Present · 1 yr 8 mos

  • Launched ET AI podcast - a venue connecting policy makers, start up founders, corporate leaders, students, researchers, scientists and business leaders .
  • Leading the AI academy initiative at Times Internet's online education venture, Grow Fast, driving strategy and growth for 100s of courses in various fields.
  • Implemented innovative e-learning solutions in Stock Markets, Personal Finance, Digital Marketing, and AI to enhance user experience and engagement.
  • Launched AI masterclasses for Business Professionals and students and created a new revenue stream for the business
  • Launched a new initiative called ET AI Podcast and turned podcast host for entrepreneurs in AI
Product MarketingBusiness DevelopmentAnalyticsDigital Marketing

Building Gen Z experience

Aug 2023Sep 2024 · 1 yr 1 mo

  • Creating a destination for GENZs.
  • GENZs absorb news differently ,often they get informed about serious topics through shorts on social media . My 11 year old and his friends , while very woke on happenings around the world have a view and a lingo different from mine .
  • This prompted me to think in that direction . We did a lot of research and started working on a destination for GENZs,a destination where they can consume topics that interest them in their own lingo, while keeping abreast with the latest happenings worldwide .
  • We have built an experience zone full of enriched experience and content like Anime , Gaming , Videos , Sports ( personalities ) and much more .
  • Watch this space !!
User AcquisitionAnalyticsGrowth StrategyPartnership Management

Head- Subscription@ TOI+

Promoted

Aug 2020Sep 2024 · 4 yrs 1 mo

  • TOI+ is the premium reading experience on Times of India digital. It provides 300+ exclusive articles from esteemed journalists, daily podcasts, exclusive newsletters. It is where cutting-edge journalism meets the rich and immersive experience of the digital world.
  • Scaled TOI+ from 0 to XXX K paying customers.
  • Leading an excellent team of professionals responsible for -
  • 1. User Acquisition, Analytics, Growth and Retention Strategy for TOI + across B2B and B2C channels. Leading a team of analysts ,growth marketers to drive acquisition and retention through CRM channels , affiliates and partnerships .
  • 2. Creating a strategic roadmap for building a premium subscription offering from Times of India digital
  • 3. Working witha cross-functional team of product, editorial , data engineers and design to define content packaging and presentation .
  • 4. Creating SKU and pricing , micro transactions in content to drive adoption and ease of consumption for the readers
  • 5. Driving growth & go to market plans for TOI+
  • 6. Strategic Partnerships & Alliances with App Stores, OEMs, Telcos, eCommerce players, Payment gateways, Affiliates, International partners, aggregators, Coupon sites
  • 7.Launched a campus program and a SKU for students. As a part of this program, we drive long term connections with universities through workshops on editorial analytics, live projects , guest lectures and mentorship programs. Launched TOI+ Dialogues for campuses to involve student participation in TOI+
  • 8.Created strong editorial analytics which helped give live feedback to editors to produce high performing content
  • 9. Managing Finance & ops teams for TOI plus
Business DevelopmentContent AggregationUser AcquisitionAnalytics

AVP & Business Head @ Newspoint

Dec 2017Jul 2024 · 6 yrs 7 mos

  • Leading a team of Product Managers, Design , Engineers , BD managers , content specialists, and analysts who helped drive the MAU of Newspoint from 0 to 100 mn
  • Leading a team that is responsible for
  • 1. Business Development and Strategic Alliances for News Business
  • 2. Content aggregation strategy for News Business.
  • 3. Driving traffic for the News Businesses through partnerships with OEMs( Oppo, Vivo, Samsung, Xiaomi, Transsion) and strategic tie-ups with third-party apps resulting in 100+ mn MAU
  • 4. Increasing monetization for News Sites and Newspoint in 14 +languages and 500+ publishers. Led to revenue growth from 0 to 50 cr over 12 months
  • 5. User Acquisition
  • 6. Onboarding content partners for NewsPoint
  • 7. Creating a robust backend and analytics system for content analysis and consumption
  • 8. Working with 500+ Indic publishers and helping them distribute and monetise their content
  • 9. Created unique lockscreen offering for OEMs and generated XX mn MAU from there itself. This was a revenue stream created from scratch both for Times Internet as well our partners
  • 10. Streamlined the payment, activation and support process for 500 plus partners
  • We have 400 plus content partners across 14 languages, 65k plus content pieces daily across different genres including news, videos, games, blogs, astrology, games, memes, quotes, gifs, quizzes and many more categories to come. If you have content categories across any of the above, please reach out to us and we will be happy to discuss.
Business DevelopmentContent ManagementUser Acquisition

Letsventure

Angel Investor

Jan 2024Present · 2 yrs 2 mos · Gurugram, Haryana, India

Product DevelopmentMarket ResearchUser Experience

We founder circle

Angel Investor

Jan 2024Present · 2 yrs 2 mos · Gurugram, Haryana, India

Product DevelopmentStrategic AlliancesMobile Applications

Cheetah mobile

2 roles

Regional BD Director , APAC

Mar 2017Sep 2017 · 6 mos

  • Leading a team of business development managers in APAC responsible for Content Business Development for Cheetah Mobile Apps in Asia Pacific Region
  • Achievements :
  • 1.Partnered with more than 500 media and OEM partners across APAC region
  • 2. News Republic got acquired by Cheetah Mobile for $57M in 2016, sold again to Toutiao for $86,6M in 2017
  • 3. Managing a team of 6 country directors across APAC region- Taiwan, South Korea, India, Japan, Indonesia and Rest of SE Asia
  • 4. Responsible for the smooth transition of News Republic into Cheetah Mobile
Product DevelopmentMarket ResearchUser Experience

Country Director , India

Sep 2016Feb 2017 · 5 mos

  • 1. Leading Content Business for Cheetah Mobile in India & South East Asia.
  • 2. Representing Cheetah Mobile at Industry Events and marketing the Cheetah Brand
  • Cheetah Mobile -4th for Apps downloads and 5th for Games downloads in 2016 worldwide, Cheetah Mobile is the only publisher in both rankings - Just after Facebook, Google and Apple (source: AppAnnie)
  • Cheetah Mobile is the 3rd biggest App Company in the world, with 3 billion downloads(right behind Facebook and Google) and 651 million MAU globally. Our hero product, Clean Master, News Republic, Live.me and Musical.ly, are the Top 3 Utility App, News App and Live broadcast App in the world.

News republic

Country Director , India

Mar 2015Sep 2017 · 2 yrs 6 mos · India

  • News Republic, acquired by Cheetah Mobile at $57mn USD is a leading personal mobile media company transforming how people get and experience news and entertainment across today’s leading mobile and tablet devices. Our mission is to provide information with purpose. We believe perspective matters - this is why we partner with more trusted news sources from around the world than any other news provider. Our award winning apps: News Republic, Appy Geek and Appy Gamer are optimized for a world mobilizing with smartphones and wearables.
  • Hired as the first employee for News Republic in India,I was responsible for developing our local market entry strategy, building the local office and team.
  • I was responsible for :
  • 1.Launching News Republic India Edition
  • 2.Managing the P&L and brand building of News Republic in India.
  • 3.Representing News Republic Brand at Industry Events.
  • 4.Responsible for User Acquisition & Retention
  • 5.Business Development, Partnerships with News Publishers and OEMs
  • Marketing & PR
  • News Republic got Cheetah Mobile for $57M in 2016, sold again to Toutiao for $86,6M in 2017

The hindu, kasturi & sons limited

Head of Product, Digital

Jul 2013Mar 2015 · 1 yr 8 mos · Chennai Area, India

  • Heading the Digital Media Products at Hindu.
  • Led a team of product managers , was responsible for product management & marketing
  • Received Website of the Year 2015, award for thehindu.com
  • Responsible for launching the mobile apps for all the publications from The Hindu Group - the Hindu, Businessline, Frontline, Sportstar, Hindu Images
  • Responsible for optimizing the website for all the Hindu web properties and driving traffic and revenue for them.
  • Increased traffic on thehindu.com by 20% YOY.
  • Exploring innovative business models like Paywall for digital publications.
  • Content Syndication & distribution of content through various channels
  • Responsible for driving other digital initiatives & portals & digital marketing
  • Hiring & scaling up the digital team
User AcquisitionBusiness DevelopmentMarketing

Aircel limited

Senior Manager- New Product Development

Mar 2010Jun 2013 · 3 yrs 3 mos · Gurgaon, India

  • Driving Strategy for mobile apps .
  • Driving Mobile Messaging Strategy. Using innovative methods like mobile advertising with in Messaging apps to drive incremental revenue .
  • Leading the Aircel SaaS Strategy for business customers,Strategic Alliances for SMB & Enterprise Customers,Mobile Enablement of Business Applications
  • Collaborated with Apollo Hospitals to launch a digital healthcare platform, marking Aircel's entry into the healthcare sector.
  • Launched India's first cloud conferencing and EPABX SaaS platform specifically designed for small businesses.
Product ManagementDigital Marketing

Airtel

2 roles

Manager-New Product Development, Telemedia

Aug 2008Mar 2010 · 1 yr 7 mos

  • Responsible for new product development initiatives ,
  • Creating business case, ROI analysis
  • Creating new products, UI design , Managing product lifecycle,
  • End to end responsibility of creating and launching the products
  • Product Marketing & Training,Go to Market Plans
  • Strategic Alliances with Partners.
  • Responsible for new revenue streams and additional revenue from existing customers.
  • Strategic Partnerships with Large IT companies for Software and Telecom Solutions
  • Conceptualised ,successfully launched and acquired thousands of paid customers within six months of launch of SaaS products like Hosted Mail- MS Exchange, Storage, Website Builder and Domain Name Registration offering for Airtel's SMB customers.
  • Responsible for onboarding & driving the SaaS Platform for AIrtel , the first of its kind in India
Mobile StrategyHealthcare

Assistant Manager -New Product Development

Jul 2007Aug 2008 · 1 yr 1 mo

  • Development of new products in the convergence space, handling strategic alliances and partnerships.
  • Key Responsibilities
  • Search on Mobile
  • Mobile Advertising
Product DevelopmentStrategic Partnerships

Csc

Senior Business Analyst

May 2006Jun 2007 · 1 yr 1 mo

  • Business Development Support for CSC's ERP business

Standard chartered bank

Summer Intern

Apr 2005Jun 2005 · 2 mos · Mumbai Area, India

  • Received Pre-Placement offer from Standard Chartered

Education

Faculty of Management Studies - University of Delhi

Master of Business Administration (MBA)

Indian Institute of Technology (Banaras Hindu University), Varanasi

Bachelor's degree — Chemical Engineering

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