Saurav Arora

CEO

India18 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Secured #1 market share for Xiaomi in India
  • Drove $3M incremental revenue at Oben Electric
  • Built high-performing teams across diverse markets
Stackforce AI infers this person is a Marketing Leader in Electric Mobility and Consumer Electronics sectors.

Contact

Skills

Core Skills

Digital MarketingStrategic Marketing ManagementBrand DevelopmentCustomer Acquisition

Other Skills

A/B TestingApparelB2C MarketingBrand MarketingBusiness-to-Business (B2B)CRM AutomationConcept DesignConcept DevelopmentCustomer Lifecycle ManagementCustomer Relationship Management (CRM)Design ManagementDesign StrategyDesign ThinkingDirector levelE-Commerce

About

With 16+ years in global marketing, I’ve built brands, scaled growth, and led high-performing teams across both B2C and B2B. From Dubai and the Middle East to South Asia, I’ve driven fast growth in consumer products, Lifestyle, e-commerce, and electric mobility - at startups and Fortune 500s. I turn consumer insights and data into focused, high-impact strategies, with results-driven execution. • Secured #1 spot for Xiaomi in India’s fiercely competitive market, 29% market share, 70% YoY growth, grew 900K+ social followers and won DOD, MOBBYS & Global Marketing Excellence awards. • Drove full-funnel demand at Oben Electric by building paid acquisition, CRM automation and A/B testing frameworks that generated 300k qualified leads, delivered $3M incremental revenue in just two quarters, cut CAC by 27%, and raised sales 40%. • Led GTM, partnerships and launches for Mi Pay & Mi Credit, aligning offers with device launches, merchant tie-ups and in-app prompts, with simplified onboarding (KYC + soft-decision pre-check) and targeted A/B tests, driving +25% adoption, +30% monthly fintech transactions, and +30% repeat borrow rate. • Led fully integrated marketing across all verticals - brand, digital performance, CRM, influencer, PR and on-ground activations. One standout campaign with 230+ influencers delivered 512M impressions and boosted social engagement by 71%. • Built and led high-performing teams of over 19 members, driving cross-functional alignment with Sales, Product, Ops and agency partners to accelerate execution across markets.

Experience

Oben electric

Marketing Director - Leading Global Marketing and Business Growth

Jun 2022Present · 3 yrs 9 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Oben Electric (LinkedIn Top 20 Startup).
  • Global strategy & growth leader for fast-scaling electric mobility organization.
  • Leading 17-member team to drive our expansion across India, South Asia, & the Middle East.
  • Driving full-funnel marketing strategy integrating performance marketing, SEO/SEM, PR, social, brand marketing, influencer partnerships and offline activations - delivered $3M in revenue and a 40% sales jump within just two quarters.
  • Drove a 30x spike in website traffic to 6.1M visits, with organic traffic jumping 38% QoQ.
  • Added 124K LinkedIn followers and positioned Oben Electric as EV industry frontrunner.
  • Partnered with 230+ influencers- driving 512M impressions, 60M+ video views on Instagram, 26M+ on YouTube, and delivering a strong 3:1 ROAS, in one campaign.
  • PR secured 1.9K media mentions in a quarter, amplified by key tie-ups and strong thought-leadership content - driving consistent visibility and credibility, across top publications.
  • Driving customer acquisition across Google, Meta, influencers, and organic channels - built smart attribution models using GA4 and CRM. Cut spends by 20%, slashed CAC by 37% - doubling down on data, retargeting, A/B testing, and CRM automation.
  • Launched referral and loyalty programs that boosted CLV by 30% and generated $1M in pipeline revenue, leveraging data-driven strategies to solidify Oben Electric’s position.
Customer Lifecycle ManagementDigital MarketingSocial Media MarketingBrand DevelopmentStrategic Marketing ManagementDirector level+11

Xiaomi india

Marketing Lead - Driving Brand Dominance and Revenue

Jan 2018Jun 2022 · 4 yrs 5 mos · Bengaluru Area, India · On-site

  • Drove Xiaomi to be India’s #1 smartphone brand with 70% YoY growth.
  • Led a team of 19 to launch full-funnel GTM and product marketing strategies across Xiaomi’s consumer tech & fintech SaaS products - from smartphones, TVs to Mi Pay and Mi Credit.
  • Drove 70% YoY growth and captured 29% market share through bold digital and retail campaigns, making Xiaomi India’s No. 1 brand.
  • Boosted fintech transaction volumes by 25% through integrated B2B and B2C marketing efforts across channel partners and retail networks.
  • Led Xiaomi’s B2B growth by building strategic partnerships, driving bulk deals, corporate gifting, and fintech adoption across enterprise networks, expanding market reach.
  • Grew the social community by 900K+ in a year with award-winning content and sharp audience targeting.
  • Won industry recognition, including Best Instagram Campaign and Best Social Media Marketing Campaign for creative campaign excellence.

Kamal osman jamjoom

Senior Marketing Coordinator

Mar 2016Jul 2016 · 4 mos · Dubai, United Arab Emirates

Apparel group

Marketing Manager

Sep 2014Jan 2016 · 1 yr 4 mos · Dubai, UAE

Raymond limited

Assistant Manager Marketing & VM

Jul 2011Jun 2014 · 2 yrs 11 mos · Mumbai, India

Baqaa glamour wedding & events, dubai

Head Of Marketing & Business Development

Jan 2010Jun 2011 · 1 yr 5 mos · Dubai, UAE

Pratap sons pvt ltd

Assistant Manager Marketing & Design

Mar 2003Apr 2007 · 4 yrs 1 mo · Kolkata, India

Education

University of London

Certification — Brand Management

Jan 2016Jan 2016

National Institute of Design

Masters Degree — Strategy & Design Management

Jan 2007Jan 2010

National Institute of Fashion Technology India

Bachelor's degree

Jan 2000Jan 2004

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