Nov 2024 – Jul 2025 · 8 mos

• In this role, I spearhead the creation and implementation of effective content strategies to support corporate objectives. By directing social media strategies, planning engaging events, and fostering connections with market analysts, I develop a strategic framework to increase brand awareness and interaction. Additionally, I co-ordinate with stakeholders to deploy customer marketing initiatives and website tactics to improve advocacy, retention, and user experience.

Aug 2023 – Dec 2024 · 1 yr 4 mos

• In this role, I lead strategic planning efforts to empower clients in achieving their business objectives through the innovative utilization of FirstHive technology, driving substantial revenue growth and operational excellence. I conduct research to identify key business drivers and unlock opportunities for revenue enhancement and cost optimization, resulting in tangible business outcomes for clients. I forge collaborative partnerships with large enterprises such as Unilever, Indigo Airlines, Gulf Oil, and others, delivering tailored solutions that align with their strategic goals. Additionally, I develop and implement data-driven strategies to enhance customer experiences and drive satisfaction, while assessing risks associated with strategic decisions to ensure informed decision-making and mitigate potential challenges.

Nov 2022 – Aug 2023 · 9 mos

• During this tenure, I cultivated a deep understanding of clients' business metrics and objectives, devising strategic plans to drive business growth and customer satisfaction. I achieved a significant 30% revenue upsell with existing customers through proactive relationship management and the identification of cross-selling opportunities. I stayed abreast of industry trends and emerging best practices, incorporating insights into strategic planning processes to maximize client success. My focus was on overseeing and optimizing customer experiences, enhancing team interactions, touchpoints, and engagement methods to foster long-term client relationships and loyalty. I collaborated closely with internal stakeholders to align customer management strategies with organizational goals, driving seamless execution and delivering exceptional results.

Feb 2019 – Oct 2022 · 3 yrs 8 mos

• As the Director of Marketing, I crafted and executed strategic marketing plans to achieve business objectives, driving significant brand visibility and market penetration across multiple channels. I spearheaded successful, multifaceted marketing campaigns, collaborating closely with sales teams to develop highly effective lead-generation initiatives that resulted in a significant increase in qualified leads. I ensured brand consistency and resonance across all communication channels, captivating the target audience with polished, professional, and engaging marketing materials. Additionally, I analyzed campaign performance metrics to identify areas for improvement and optimization, driving continuous refinement and enhancement of marketing strategies for maximum impact.

Jul 2016 – Jan 2019 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• Driving Customer Success & Account Management

Nov 2014 – Jul 2016 · 1 yr 8 mos · Mumbai

• In this role, I formulated and executed strategic plans in collaboration with clients to achieve their business metrics, bringing exceptional revenue growth and enhancing customer satisfaction. I cultivated and nurtured strong client relationships, serving as the primary point of contact for all customer engagement and marketing automation requirements. I oversaw end-to-end project execution, coordinating with internal cross-functional teams including Consulting, Business Analyst, Product, Technology, Design, and Rewards to ensure seamless delivery of solutions. I conducted ongoing research and market visits to evaluate program performance and review competition strategies, leveraging insights to drive program enhancements and new developments. I capitalized on opportunities for new business with existing clients, managing the process from inception to implementation.

Jul 2010 – Apr 2013 · 2 yrs 9 mos · Mumbai Area, India

• At Goldman Sachs Asset Management, I directed and managed all aspects of ATL & BTL marketing and branding activities for the company's operations in India, resulting in increased brand visibility and market penetration. I executed high-impact campaigns including the Gold ETF Outdoor and Digital Campaigns from 2010 to 2012, as well as leading the brand revamp activity during the Benchmark Mutual Fund acquisition. I oversaw the management of the company's India website, collaborating with advertising agencies to develop creative elements and meet marketing requirements. Additionally, I organized investor education meets, HNI meets, and seminars, contributing to enhanced client engagement and satisfaction.

Jan 2008 – Jun 2010 · 2 yrs 5 mos · Mumbai Area, India

• In this role, I spearheaded internal communication initiatives, including the launch of 'The Gold Standard,' ICICI Prudential Life's service philosophy, and organized internal R&R events to boost employee morale and performance. I effectively handled advisor communication, including newsletters, to provide crucial information and support to sales teams, resulting in improved communication flow and sales support.

Jan 2006 – Jan 2007 · 1 yr · Mumbai Area, India

• At Reliance Energy, I conceptualized and executed a comprehensive 360-degree campaign for energy conservation, driving awareness and participation among stakeholders. I conducted qualitative and quantitative research on customer satisfaction, leading to the development and implementation of the Customer Satisfaction tracker to monitor and improve customer experiences.

Dec 2005 – Oct 2006 · 10 mos · Mumbai Area, India

• In this position, I managed key accounts including Raymond Apparels, Thomas Cook, Suzlon Energy, HCC, TBZ, and UT Starcom, overseeing the successful execution of marketing campaigns and initiatives. I demonstrated expertise in handling multiple assignments simultaneously, including the launch campaigns for 'Parx' Menswear Collection and '100% Holidays brands from Thomas Cook, and the UT Starcom Product Launch Campaign.

Apr 2005 – Jun 2005 · 2 mos · Mumbai Area, India

• Assisting the Chief Executive (Research) on analyzing research data shared by AC Nielsen.The research was conducted by AC Nielsen for Abbott as they were launching Pediasure, a health drink mix in India for first time. Objective of the research was assessment of market opportunities in Malted food category in India.