Mar 2020 – Present · 6 yrs

• As a Fractional CMO and marketing strategy consultant, I work closely with CEOs, business heads, and marketing teams to develop and execute growth-focused marketing strategies that deliver measurable results.
• Representative Projects:
• France-based Community Management Platform (Early Stage) – Product–Market Fit, positioning, messaging, and go-to-market plan.
• Multinational Steel Major – Marketing strategy consulting to expand market presence and optimize brand positioning.
• U.S.-based SaaS Start-up – Fractional CMO services to design and execute go-to-market strategies.
• U.S.-based Data Analytics Firm – Developed brand positioning and messaging to sharpen market differentiation.
• Restaurant Management Software Start-up – Created a Product–Market Fit framework to accelerate adoption.
• Smart Fashion Accessories Start-up – Led brand strategy and launch plan to enter premium lifestyle markets.
• Real Estate Developer – Marketing strategy for residential apartments and senior living communities.
• Retail Bakery & Confectionery Chain – Revenue maximization strategies for multi-location outlets in South India.
• 300-Crore Conglomerate (Nepal) – Marketing analysis and planning for its Real Estate, FMCG, and TMT Steel divisions.
• D2C Social Enterprise – Board Advisor for a venture run by visually challenged entrepreneurs manufacturing cakes and confectionery.
• International School (Chennai) – Marketing planning and influencer marketing for brand visibility and admissions growth.

Mar 2019 – Aug 2025 · 6 yrs 5 mos

• As an ardent storyteller and speaker, I have delivered more than 150+ speeches in the major business conferences, panel discussions and fireside chats on the topics like Modern Marketing, Brand Storytelling, Innovation, human behaviour and influencer marketing.
• Clients include: TATA Steel, Bank of Baroda, Confederation of Indian Industry (CII), VKC Pride, Emeritus Executive Education, World Marketing Congress

Oct 2018 – Present · 7 yrs 5 mos · Chennai Area, India

• Rajesh is the author of four best selling books - The Vacuum Principle Mindful Marketing, Growth Nuggets and Marketing Success Formula. He has co-authored two books - Shifting Gears and Stay Hungry, Stay Bullish.
• Here is the link to his recent book - Mindful Marketing https://bit.ly/3tFuWgu

Nov 2013 – Mar 2020 · 6 yrs 4 mos · Chennai, Tamil Nadu, India

• Full responsibility for driving Demand, achieving Revenue Goals, and building brand equity for the residential properties and co-living spaces in Chennai. (Reported to the Managing Director).
• Develop the Annual Marketing Plan for the region in alignment with the market segment, revenue goals, marketing budget and overall Business Plan.
• Act as a Brand Custodian and Evangelize the core values of the company both internally and externally among the stakeholders.
• Manage lead generation campaigns effectively within the allocated budget (ROI) and ensure effective conversion across the sales funnel.
• Develop Brand marketing & PR campaigns to differentiate the company from the competition and ensure Brand recall and recognition.
• Set OKRs (Objectives & Key Result Areas) to the entire Marketing team (15 members which include a Senior Manager, Digital Marketing Manager, Outdoor Marketing Manager and a Pre-sales team leader)
• Initiated training and motivational programs for the team.
• Provide strategic insights on emerging market segments and growth avenues to the Top Management for long-term growth.

Dec 2008 – Jan 2013 · 4 yrs 1 mo

• Worked as an independent sales consultant and channel partner for real estate companies.