Dec 2017 – Jul 2018 · 7 mos · Mumbai Area, India

• Heading Marketing function for Encore Theme, a comprehensive IT solution provider for Banking and Financial Services industry.
• Define brand & content guidelines and rebrand all marketing collaterals. Website revamp and launch.
• Segmentation and profiling of HFCs/ NBFCs across India for effective lead generation
• Lead generation activities which included conducting Unconference event with leading BFSI media, Banking Frontier to engage with 30% of targeted HFCs/ NBFCs in Western India

Sep 2013 – Sep 2017 · 4 yrs · Mumbai Area, India

• Heading Corporate Marketing and Strategic Marketing functions for Accelya Group- USD 200 Mn, leading provider of financial and commercial solutions to the Airline industry.
• Develop yearly marketing plan, activity calendars and budgets in-line with business strategy.
• Design marketing communication programs to ensure maximum visibility and lead generation. Promote Accelya through videos, marketing collaterals and global campaigns for online and offline medium. Engaged with 490+ airline professionals from 165 unique airlines over 3.5 years.
• Managing the corporate brand and ensure consistency of messaging across all communication medium. Defining brand strategy for initiatives including product launches, events, marketing campaigns and digital assets.
• Conceptualize and execute global PR strategy. Primary point of contact for all industry, trade media and journalists across the globe. Global media coverage increased by 400%.
• Work with Leadership team to manage investor communication through financial releases, annual reports, media interactions by the top Management and CSR initiatives
• Plan and execute programs and initiatives that promote Accelya as a thought leader in the aviation industry. Key highlight was an annual initiative, ‘Airline Finance Professionals’ Outlook’- which included a survey and analysis report. 2017 edition of the report consumed by over 155 airlines.
• Developed awards & recognition program. Key highlights include winning Air Transport News Award 3 times in 4 years, featuring in IAOP Global 100 list consecutively for past 3 years.
• Strategic Marketing: Track industry trends and initiatives that can impact Accelya business.

Dec 2009 – Sep 2013 · 3 yrs 9 mos · Mumbai Area, India

• Highbar Technologies is an HCC Group Company, focused on providing end-to-end IT solutions for Infrastructure Industry. I was part of the founding team for Highbar Technologies, heading the Marketing function.
• Set up marketing department, defined processes and developed network of vendors for successful implementation of the marketing plan.
• Developed brand strategy, brand guidelines and roll-out brand applications to all touch points including office space, communication channels and new products.
• PR and analyst relations: Achievements include leading construction magazine Construction Week recognizing Highbar as ‘Asia’s 1st IT Company for Infrastructure Industry’. Leading global IT analyst, Gartner included Highbar in ‘Vendors to watch for’ list and published a case study on ‘Highbar- case study of spinoff’.
• Lead generation: Developed event strategy, conducted roadshows for industry education and generated highest number of sales qualified leads in SAP partner ecosystem. Conceptualized and developed the company website and SEO strategy (www.highbartechnologies.com). Over 250 qualified lead generated through lead generation programs.
• New markets: Market research for new offerings, geographies and products. Conceptualized and successfully executed product launch strategy for Highbar CloudConnect and Highbar RapidStart- Highbar solutions on SAP platform. The launch was attended by SAP India MD in August 2011. Presented business plan for new offerings to HCC top management.
• Customer referencing: Executed customer referencing program for Highbar with top management of Highbar’s customers endorsing Highbar on public platforms like events, blog, media articles and case studies. Highbar’s 9 customer case studies now endorsed by SAP as global case studies
• Other achievements include ‘50 emerging companies of India’ in 2010 by Nasscom, SAP ACE Award 2011, Premier 100 Award by IDG media. Acknowledged as ‘SAP Marketing Superstar’ for April-September 2012

Dec 2007 – Dec 2009 · 2 yrs

• Marketing Head for USD 70 Mn Product Lifecycle Management Strategic Business Unit (SBU), handling following responsibilities,
• Online marketing initiatives: Conceptualized and developed web domain for SBU. The website traffic grown from 8% to 19% of total Geometric website traffic in 12 months. Initiated SEO and Social Media activities resulting in lead generation through online channels
• Communication strategy for Industry events: Over 200 qualified leads from 12 global events.
• Thought Leadership: Developed technical white papers, case studies, media articles and offering collaterals including brochures/ flyers, dossiers and CDs.
• Analyst relations, internal communication and direct marketing initiatives

Jun 2005 – Nov 2007 · 2 yrs 5 mos

• Responsible for overall branding strategy of Engineering and Industrial Services (EIS) Business Unit
• Industry events: Worked on around 30 events across US, Europe and APAC.
• Website: Owner of SBU website. Managed English, German and Japanese version of the website.
• Collaterals: Owner for collateral creation for the SBU. Developed around 60 collaterals.
• Direct marketing: Conceptualized and coordinated successful direct marketing campaigns for India and Australia geographies.

Aug 2002 – Aug 2003 · 1 yr

• Worked as Piping Stress Engineer on projects in domains such as oil & gas and fertilizers