Apr 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · Remote

• I am the CMO in Residence for Arali Ventures. I guide the portfolio companies in their GTM and help evaluate new investment opportunities in the GTM stack.

Jul 2023 – Present · 2 yrs 8 mos · Remote

Jul 2023 – Jan 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• ATM - All Things Marketing

Jun 2022 – May 2024 · 1 yr 11 mos

• I conduct 2 sessions of 120 mins each on:
• Marketing Fundamentals and Understanding Consumer Behavior
• Consistently rated 4+ on 5 across all cohorts.

Jan 2022 – Jun 2023 · 1 yr 5 mos

Jan 2022 – Jun 2023 · 1 yr 5 mos · Chennai, Tamil Nadu, India · On-site

• Launch campaign for 'out-of-stealth' and a pre-seed round of $2.7M.
• 21000+ pageviews
• 400+ waitlist generated
• Alpha product-launch with a cohort of 10 customers.
• Seed-funding announcement campaign:
• Raised $12M
• Waitlist up to 1200 contacts
• Got coverage on Techcrunch, Forbes, TechInAsia and more
• Got featured on NASDAQ tower (ad campaign)
• Got Kula to Product Hunt #1 - Product of the Day
• 890 Upvotes
• 1100 Followers
• Ended Year 1 with:
• 105k Pageviews (with negligible (<$2k) spend on traffic overall)
• Product Waitlist of 1250 folks
• 3.5k Followers on LinkedIn

May 2021 – Present · 4 yrs 10 mos · Remote

• s11s is the default hangout of 3000+ SaaS pros.
• While it began with just B2B SaaS Marketers, we now have an uplifting community of folks distributed across Marketing, CSM, Sales, recruiters, and Founders.
• The aim was create a place where all SaaS folks belonged and can grow together.
• People find jobs, share insecurities, and ask for career boosting advice from folks who have been in their shoes, a few years before them.
• It's a positive and vibrant place to be. In the words of a member - "I have begun to check s11s before any other social media on a Monday morning."
• Come, hang out with us.

Apr 2021 – Dec 2021 · 8 mos

• Extension to the acquisition of Insent by ZoomInfo, I was responsible for:
• 1. Leading Growth for ZoomInfo Chat
• Managing upwards of 6 figures budgets
• Driving pipeline of 7 figures and above
• Collaborating with Product org, Content, Demand, and Customer Marketing teams to drive pipeline numbers
• Building the Chat brand through awareness campaigns and competitive positioning
• 2. Establishing the employer brand for ZoomInfo in India
• Working with the HR team in building the story
• Working with marketing in promoting the vision
• 3. Product Advisor for the Marketing Persona
• Working with the product team to build the suite of products that serve the marketing team across the globe
• Beta tester / product advisor / guinea pig for all internal launches

Apr 2021 – Jun 2021 · 2 mos · Seattle, Washington, United States

• I joined Insent as the Head of Growth in April 2021. I helped hire and build the marketing team and set up demand, product marketing, growth and content from 0 to 1.
• I worked on positioning the company as the 'human-first conversational marketing platform' for mid-market companies.
• Insent was acquired by ZoomInfo in June of 2021. And now I am a part of the Global Growth Team at ZoomInfo, leading the tiger team on 2 Emerging Products and employer branding initiatives.

Jun 2019 – Mar 2021 · 1 yr 9 mos · Mumbai Metropolitan Region

• Handling Content Marketing, Inbound Funnel, 1:1 ABM, and Brand Marketing for Netcore Solutions.
• Awarded Innovator of the Year, and Star Employee of the Quarter.
• Awarded the second-best team at Netcore.
• Got Netcore listed in 2 Gartner reports.
• Been part of the 3 biggest product launches at Netcore - Personalization, Smart Push, and The AI Engine, Raman.
• Team comprising of PPC, SEO, Content, Design, Frontend, and ABM,

Jul 2018 – May 2019 · 10 mos · Pune/Pimpri-Chinchwad Area

• Setting up marketing function for the company
• Setting up product marketing including customer community and customer stories
• Plan, source and hire resources for the team
• Create scalable and transferable frameworks for the processes implemented
• Setting up a paid pipeline of leads with paid channels. 100% increase in leads per day over 9 months

Jul 2017 – Aug 2018 · 1 yr 1 mo · Mumbai Area, India

• Search Engine Marketing Campaigns for all geographies including North America, South America, SEA, and India
• 2x growth in the number of leads for USA. Optimized cost per leads by 40%
• SEO and Content Optimization for the American Market - 100% increase in traffic Quarter-on-Quarter
• Email Marketing - both for awareness and driving conversions - built the channel from ground-up and contributing 20 sales opportunities every month
• Optimizing Website conversion funnel - converting more traffic into leads by tweaking content, design and overall UX
• Driving content syndication and publisher partnerships to get more eyeballs for branded content
• Weekly, fortnightly and monthly reports of key metrics on leads, traffic, and campaign performances across geographies

Mar 2015 – Dec 2016 · 1 yr 9 mos · Mumbai Metropolitan Region

• Managing the organic side of the conversion funnel - built the marketing content destination - 60% of traffic from organic search
• Engaging and retaining users - 18% direct traffic
• Strategising and creating content for different channels of communication - achieved an open rate of 22%
• Interacting with clients to understand their usage of the product and crafting customer success stories

Jul 2013 – Jun 2014 · 11 mos · Greater Ahmedabad Area

• 6 Months extensive training on the BFSI market
• Channel management with external and internal stakeholders
• Led a sales team of 5 people
• Achieved 108% against the target booked premium