Aakanksha Gupta

Product Manager

Bengaluru, Karnataka, India10 yrs experience

Key Highlights

  • Expert in B2B product marketing strategies.
  • Proven track record in global partner network development.
  • Strong leadership in driving product adoption.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product strategy and partner development.

Contact

Skills

Core Skills

Product MarketingB2b MarketingBusiness DevelopmentStrategic Alliances

Other Skills

AlgorithmsCChannel PartnersChannel SalesCompetitive AnalysisCustomer MarketingLabviewLearning QuicklyMarket ResearchMarketing StrategyMatlabMicrosoft ExcelNI LabVIEWOpenText Infofusion Integration CenterPositioning (Marketing)

Experience

Drivetrain

Product Marketing

Jan 2024Present · 2 yrs 2 mos

Clear

2 roles

Associate Director

Jul 2023Jan 2024 · 6 mos

Lead Product Marketing Manager

Jan 2022Jan 2024 · 2 yrs

  • Own the product marketing charter for Clear's B2B compliance suite of products (5 products)
  • Improve top of the funnel by creating persona and segment specific multi-channel campaigns
  • Create positioning and value proposition of products to differentiate Clear's offerings from competitors
  • Increase product adoption of key workflows within product by clear articulation of benefits to users
  • Enable a salesforce of 250+customer facing reps to effectively pitch and demo products
  • Being the voice of the customer!
Product MarketingB2B Marketing

Recko | a stripe company

GTM Lead - SEA

Jan 2021Jul 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India

  • Leading the expansion of Recko in the SEA region.
  • Recko is a financial operations platform for fast growing internet companies. We work with the likes of Deliveroo, aCommerce, Meesho, Luxasia, Ula, Bukukas to help them reduce manual efforts required for reconciliation by 95% and maintain 100% accuracy of their transactional data.

Moengage inc.

Strategic Alliances Manager

Jun 2019Jan 2021 · 1 yr 7 mos · Greater Bengaluru Area

  • Accelerating MoEngage's reach globally via a network of partners and alliances.
  • Responsible for managing Agency and Partner relationships across key markets such as India, SEA, the UK, and US
  • Identifying and recruiting strategic agency and SI partners
  • Training and certifying new partners
  • Creating a GTM plan with partners; building a joint value prop, setting revenue targets, collaborating on marketing tactics
  • Driving channel sales - new revenue and client leads for MoEngage from the partner ecosystem
  • Advocating for partners internally

Deloitte

2 roles

Consultant

Promoted

May 2017Apr 2018 · 11 mos

  • Working as a consultant for a Fortune 500 company to develop an approach and understanding of effective ECM for the company, and a foundation to implement OpenText ECM for the enterprise.
  • Analysed and designed client data analytics to identify content to be migrated from the legacy company environment of a recently acquired unit of the business to a brand new ECM solution.
  • Engaged clients to gather functional requirements, and ensured alignment with development teams.

Business Technology Analyst

Jan 2015Apr 2017 · 2 yrs 3 mos

  • Worked for an Energy client in the role of a Migration Developer, developing Enterprise Content Management Solutions.
  • Drafted and maintained business requirements and aligned them with functional and technical requirements.
  • Mentored and managed a team of 6 new hires.
  • Led firm-wide initiatives like project proposal and recruitment activities.

Education

Indian School of Business

PGP

Jan 2018Jan 2019

Thapar Institute of Engineering & Technology

B.E. — Electrical Engineering

Jan 2010Jan 2014

Navy Children School,Mumbai

Jan 2006Jan 2009

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