Feb 2024 – Jun 2024 · 4 mos · Bengaluru, Karnataka, India · On-site

Jan 2023 – Aug 2023 · 7 mos · Gurugram, Haryana, India · On-site

• At Zonka Feedback, What I do is to:
• Analyze user behavior and campaign performance data to optimize growth strategies
• Collaborate with cross-functional teams to align on growth initiatives
• Create and manage campaigns across social media, email, and paid advertising
• Monitor key metrics and report progress towards growth goals
• Host and participate in podcasts/webinars to educate and engage our audience
• Collaborate with the content team to produce high-quality podcast content
• Cultivate customer relationships to drive advocacy and positive word-of-mouth
• Manage growth marketing team and support their professional development

Sep 2022 – Mar 2023 · 6 mos · Greater Delhi Area

• The Sandwich Company was born with the idea of making sandwich eating effortless! We are working days and nights to make your sandwich experience memorable.

Jun 2022 – Present · 3 yrs 9 mos

May 2022 – Sep 2022 · 4 mos · Gurugram, Haryana, India

Mar 2020 – May 2022 · 2 yrs 2 mos · Chennai, Tamil Nadu

• Customer Marketing - India | ASEAN
• Responsible for creating cross-sell and upsell opportunities within existing customer base via multiple mediums and channels.
• Actively contributing to demand and pipeline generation for the sales department in order to obtain expand business and revenue.
• Taking care of events such as Customer Success/Open Days, Demo Workshops, Webinars, Roundtables and Focused group discussions on a regional level

Dec 2018 – Feb 2020 · 1 yr 2 mos · Mumbai Area, India

• At Zycus, I was involved with :
• Strategizing Customer Marketing Templates
• Planning, development and execution of the marketing strategy
• Focus on the experience and success of current customers
• Measuring the success of the campaigns
• Educating our customers about our products and services
• Encouraging others to act as our Brand advocates!
• Clientele : Porsche, Nissan, Heineken, CBRE, Mondelez and other 175 Global Customers.

Jun 2018 – Dec 2018 · 6 mos · Gurgaon, India

• Responsibilities include: Brand Marketing
• Market Analysis
• Campaign Development
• Brand Collaterals Development
• Creative Design Development
• Identification of Potential Clients
• Monitoring and analysing market trends
• Studying competitors' products and services
• Social Media Content Developement
• Managing the production of promotional material
• Exploring ways of improving existing products and services,
• Liaising with other internal departments such as sales, distribution and design.

Aug 2015 – Oct 2015 · 2 mos · Mumbai Area, India

• Key Responsibilities were to:
• Assist in strategic planning across social and digital platforms on a monthly basis to provide direction for a brand’s presence.
• Create verbal and visual content in terms of copy, Illustrations, infographics etc.
• Collaborate with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for our clients.
• Liaise with clients to attain an ever-evolving understanding of their changing needs and adapting our approach to social media management for them accordingly.
• Plan and help execute media amplification and social media advertising on key social platforms.
• Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.
• Track the effect of social and content marketing on the client’s digital platforms to showcase the effectiveness of digital marketing.
• Accounts handled: Iba Halal Care and Travel Temple

Jul 2015 – Aug 2015 · 1 mo · Gurgaon, India

• Developed trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors
• Ensured the timely and successful delivery of our solutions according to customer needs and objectives
• Clearly, communicated the progress of monthly/quarterly initiatives to internal and external stakeholders
• Assisted in developing new business with existing clients and/or identify areas of improvement to meet sales quotas
• Assisted in Negotiation of contracts and close agreements to maximize profits
• Accounts handled: Mankind and Mitsubishi electrical.

Mar 2015 – Jun 2015 · 3 mos · Gurgaon, India

• Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
• Researching the needs of other companies and learning who makes decisions about purchasing
• Contacting potential clients via email or phone to establish rapport and set up meetings
• Planning and overseeing new marketing initiatives
• Preparing PowerPoint presentations and sales displays
• Contacting clients to inform them about new developments in the company’s services
• Developing quotes and proposals
• Accounts handled: Tata Chemicals Ltd, Bayer Crops and World Health Organisation

Apr 2014 – Jul 2014 · 3 mos · Bangalore

• Ideation and concept building for a mobile application called Pettin' providing various services for
• 'Pet Grooming'.
• Responsibilities included :
• Research,
• Target Audience Segmentation,
• Market Analysis,
• Marketing Campaign (Pre-Launch),
• Brand Identity Design,
• Post-Launch Promotions.