Bonnie Michael

Associate Consultant

Mumbai, Maharashtra, India23 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Delivered $4.7Mn revenue growth through creative consults.
Secured 14 awards for impactful brand storytelling.
Architected strategies for 400+ hospitality clients.

Stackforce AI infers this person is a MarTech expert with a strong focus on brand strategy and digital marketing.

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Skills

Core Skills

Digital MarketingCreative TechnologyBrand ManagementDigital StrategyCustomer Experience ManagementTeam LeadershipEvent PlanningMarketing Communications

Other Skills

Brand Development StrategyConsumer Insight GenerationContent ManagementContent StrategyCorporate BrandingCreative BriefsCreative DirectionCreativity and InnovationCustomer EngagementCustomer Relationship Management (CRM)Customer ServiceDigital EngagementE-commerceEmployee EngagementEnglish

About

Highly accomplished Brand Strategist and Digital Marketing Leader with deep experience driving brand transformation and growth across diverse sectors (Finance, Hospitality, Technology, SaaS, Auto, FMCG). Proven expertise in developing compelling brand architecture, defining value propositions, and executing data-driven, omni-channel marketing strategies for global brands (India, SEA, MEA, Australia). Adept at leveraging consumer insights (VoC), customer journey mapping, and creative technology to enhance customer experience (CX) and build brand equity. A customer-centric leader with a strong track record in cross-functional leadership, stakeholder management, agency management, and achieving measurable business outcomes through data-driven decision making and ROI optimization. Possesses strong strategic thinking, communication, and problem-solving capabilities.

Experience

Google

Principal Consultant, Creative Technology & Marketing

Dec 2022 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India · On-site

Delivered incremental revenue of $4.7Mn in 2024 through creative consults
Collaborated with APAC teams to unlock quarterly revenue of $4Mn in 2024 through Global Clients
Spearheading partner adoption of new Google products/formats through cross-functional collaboration.
Providing strategic consultation to brands/agencies, aligning MarTech solutions for impact & marketing ROI.

Creative DirectionDigital StrategyGenerative AI for MarketingDigital MarketingDigital EngagementSocial Media Marketing+4

Leo burnett

Executive Vice President - Brand Strategy & Digital Marketing

Jun 2021 – Dec 2022 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

Drove Brand & Digital Strategy for 21 global brands (incl. Meta, DBS, PhonePe, Jeep), defining impactful positioning & value propositions.
Elevated marketing effectiveness via data-driven strategies using consumer insights & customer journey mapping.
Secured 14 awards for Jeep (ABBY's One Show 2022) through impactful brand storytelling & execution.

Brand ManagementLeadershipTeam LeadershipMarketing CommunicationsSocial Media StrategistDigital Strategy+8

Ogilvy & mather

Vice President - Brand Strategy & Digital Marketing

Jun 2018 – Jun 2021 · 3 yrs · Mumbai Metropolitan Region · On-site

Led Brand Planning & Digital Strategy (for global clients incl. Google, ICICI Lombard, Disney+ Hotstar, Tata Motors) to achieve client’s marketing and business goals.
Translated consumer insights into breakthrough creative solutions & effective omnichannel strategies.
Achieved Top 3 MEA ranking (Google Rank) for Tata Motors Ramadan Campaign via effective strategy.

Brand ManagementLeadershipTeam LeadershipMarketing CommunicationsSocial Media StrategistDigital Strategy+8

Mobikon asia pte. ltd.

Senior Director - Marketing & Customer Experience

Dec 2016 – May 2018 · 1 yr 5 mos · Mumbai Area, India · On-site

Architected customer acquisition, engagement, & CRO strategies for 400+ Hospitality clients (global across ME, India, SEA), increasing traffic & demand.
Drove incremental revenue through leading a team of creative and social media specialists managing 100+ brands
Established brand architecture & positioning; led CX teams, embedding customer-centricity.
To be a thought leader on digital strategies that complement the company’s traditional sales and marketing efforts.

Brand ManagementLeadershipTeam LeadershipMarketing CommunicationsSocial Media StrategistDigital Strategy+8

Ketchum sampark

Vice President - Digital Strategy & Marketing

May 2015 – Nov 2016 · 1 yr 6 mos · Mumbai Metropolitan Region · On-site

Established & managed the digital practice P&L, consulting clients (global clients incl. Skoda, Axis Bank) on digital transformation.
Implemented technology platforms to proactively manage and enhance online reputation
Developed social media & online reputation management strategies using audience insights.

Brand ManagementLeadershipTeam LeadershipMarketing CommunicationsSocial Media StrategistDigital Strategy+6

Techshastra

Director - Marketing & Brand Strategy

Jan 2013 – Apr 2015 · 2 yrs 3 mos · Mumbai Metropolitan Region

Setup the Social Media and Mobile Strategy team
Provided strategic and creative solutions for brands to engage with their audience on Social Media
Leveraged mobile penetration in India and create campaigns to reach media dark areas (small towns)
Created a marketing plan for QUOPN (proprietary m-Commerce platform)

Brand ManagementCreative DirectionLeadershipTeam LeadershipMarketing CommunicationsSocial Media Strategist+8

Komli media

Head of Brand Solutions

Jan 2010 – Dec 2012 · 2 yrs 11 mos · Mumbai Metropolitan Region

Built and led the Brand Solutions team for Komli Media to service clients across all Komli Media offices in India, USA, Canada, UK and Australia
Optimised brand creatives to improve performance and reach
Vendor management

Brand ManagementCreative DirectionTeam LeadershipSocial Media StrategistEvent PlanningDigital Strategy+5

Bc web wise

Controller - Account Planning

Nov 2007 – Jul 2009 · 1 yr 8 mos

Account Planning & Strategy
Managing existing Client Relationships
Leading new business pitches for Direct Marketing & Digital

Social Media StrategistDigital StrategyDigital MarketingDigital EngagementSocial Media MarketingBrand Development Strategy

Ogilvyone worldwide

Group Account Manager

Jan 2007 – Jul 2007 · 6 mos · Mumbai Metropolitan Region

Leading a team of Account Managers
Managing existing Client Relationships
Leading new business pitches for Direct Marketing & Digital
Team Management

Team LeadershipMarketing CommunicationsDigital StrategyDigital MarketingDigital EngagementBrand Development Strategy

Icici prudential life insurance company limited

Sales Development Manager

Jun 2006 – Dec 2006 · 6 mos · Mumbai, Maharashtra, India · On-site

Revamping the Existing Loyalty Program “Grand Perks” for their Sales Force and make it more effective and aspirational
Design contests at a national level to help promote sales.
Organise updates and MIS for the contests
Assist in analysing data to evaluate the level of effectiveness of contests

Event Planning

Aditya birla sun life insurance

Sr. Executive - Alternate Channels

Jan 2001 – Jan 2006 · 5 yrs · Mumbai Metropolitan Region · On-site

Assisted with all marketing activities for Distribution Channels and Bank Partners
Underwritten Medical and Non – Medical cases up to 1 Million (value of sum assured)
Loyalty Program Management & designed contests at a national level to help promote sales
Assisted in analyzing data to evaluate the level of effectiveness of contests

Marketing CommunicationsEvent Planning