Sathish Kumar Narasimhan

Business Development Executive

Chennai, Tamil Nadu, India6 yrs 9 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Doubled regional pipeline growth.
Integrated AI into marketing operations.
Mentored and managed a team of marketers.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Cybersecurity and SaaS industries.

Contact

Skills

Core Skills

Digital MarketingBusiness DevelopmentLead Generation

Other Skills

AI IntegrationB2B MarketingB2B Marketing StrategyB2C MarketingBrandingBusiness-to-Business (B2B)Campaign ManagementCascading Style Sheets (CSS)CopywritingDemand GenerationEmail MarketingGoogle AdsGoogle AnalyticsGoogle Search ConsoleGrowth Marketing

About

I help businesses grow by building and scaling digital marketing strategies that are driven by data and aligned with revenue goals. Currently driving digital marketing and business development for our cybersecurity suite (IAM, SIEM, and other security products). My primary focus is on revenue generation from North America (US and Canada), while also working for expansion in 15+ countries across APAC, EMEA, and LATAM. I work closely with cross-functional teams across sales, operations, and product to match marketing strategies with business objectives. From creating campaign plans to refining messaging, optimizing paid channels, building lead nurture flows, and improving communication between teams, I contribute across the full marketing funnel. I’m also integrating AI into marketing operations to help us make smarter decisions, faster. Over the years, I’ve scaled funnel performance, contributed to doubling regional pipeline growth, and led campaign planning for both performance and branding initiatives. I also mentor and manage a team of marketers, encouraging ownership and continuous improvement. Outside of marketing, I enjoy analyzing financial markets, business models, and corporate strategies. I spend my downtime exploring valuations, investor behavior, and economic trends.

Experience

Zoho

3 roles

Lead - Digital Marketing

Promoted

Feb 2024 – Present · 2 yrs 1 mo

Leading the digital marketing and expansion efforts for ManageEngine’s IAM and SIEM suite, focusing on revenue generation in the North American market (Canada and US).
Alongside that, I am engaged in business development activities across 15 countries (EU, MEA, ANZ) for our Cybersecurity and Active Directory product lines.
Working on aligning marketing strategy with business goals and streamlining campaigns across regions. Collaborating closely with our global sales and operations teams for new business generation and improving cross-sell and upsell. This includes executing a lot of campaigns, optimizing them, and ensuring we stay aligned with revenue targets.
Integrating AI into our marketing operations and helping cross-functional teams to run and scale campaigns has been a key part of my recent work.

Digital MarketingBusiness DevelopmentCampaign ManagementRevenue GenerationAI Integration

Digital Marketing Analyst

Jun 2019 – Feb 2024 · 4 yrs 8 mos

Started with digital marketing initiatives across APAC for ManageEngine and Zoho products. Focused on increasing product visibility and generating qualified leads. Managed Google Ads, email marketing, social media promotions, and webinar campaigns. Helped grow the marketing funnel by 80%.
Built and launched drip campaigns to nurture leads through the funnel. Improved results from paid ads by targeting the right audience and optimizing campaigns. Set up tracking to see what worked and make smarter decisions. These efforts contributed to increasing the business 2x in Japan.
After gaining experience across channels, I moved into mentoring and leading a team of 4 members, improving team alignment and output. Had a couple of amazing years traveling and working in Yokohama, Japan, guiding the local marketing team, scaling Zoho Japan’s digital presence and helping in expanding the regional operations.

Digital MarketingLead GenerationGoogle AdsEmail MarketingSocial Media Promotions