Feb 2025 – Jul 2025 · 5 mos

Nov 2024 – Jan 2025 · 2 mos

• I built long form marketing content - blogs, guides, e-books in cybersecurity - DevOps/DevSecOps/security testing

Jul 2024 – Jan 2025 · 6 mos

Jun 2023 – Jun 2024 · 1 yr

• Planned and executed product launches: Coaching Assistant, Forecasting Assistant, Lead Routing for Avoma Scheduler, Usage Intelligence - by working with product and leadership teams
• Managed messaging on the website: product pages, landing pages
• Managed in-app communication of feature releases
• Ran the monthly product newsletter: Avoma Insider; clocked 40%+ open rate for eight months straight
• Ran customer marketing campaigns to drive product adoption
• Ran webinar series for lead generation

Apr 2022 – Jun 2023 · 1 yr 2 mos · Chennai, Tamil Nadu, India

• Planned and executed product launches by working with product, marketing, and leadership teams
• Managed messaging on the website
• Created sales assets: pitch decks, battle cards, one-pagers, case studies, explainer videos
• Ran the product newsletter -Flight Manifest
• Owned the implementation of Drift (chat bots) to engage and convert website visitors
• Created interactive product demos using Navattic to give website visitors a hands-on feel of the product

Jan 2020 – Nov 2021 · 1 yr 10 mos · Tamil Nadu, India

• Planned and executed product launches for the Spring, Summer, Fall release cycles by working with product, marketing, design, and leadership teams
• Built and scaled the sales enablement function from scratch: Worked with regional sales leadership to understand sales asset requirements, built-published sales assets to help nurture prospects. Influenced a pipeline of $1.1M over a one-year period
• Handled customer marketing: Interviewed customers to build case studies
• Hosted MoFU webinars for lead generation

Nov 2018 – Dec 2019 · 1 yr 1 mo

• Handled GTM launch of Unbxd PIM (Product Information Management)
• Built and maintained messaging on the website
• Published product blogs
• Ran email campaigns to cross-sell PIM to Unbxd customers
• Organized product webinars for lead generation
• Built sales enablement collateral

May 2014 – Oct 2018 · 4 yrs 5 mos · Chennai Area, India

• Marketing Analyst - Applications Manager (ManageEngine):
• I handled content marketing activities for my product - blogs, customer case studies, webinars, email campaigns, website landing pages, copy for search & display ads, and social media posts.
• Product Marketing Manager - Zoho Mail:
• I created sales enablement collateral like battle cards to help win deals;
• I developed user guides/playbooks to improve user on-boarding and to aid in faster support ticket resolution.

Apr 2013 – May 2013 · 1 mo · Thiruvananthapuram Taluk, India

• My two month project was aimed at scoping for automotive electronic market opportunities in the global car market. The mode was through secondary research.

Sep 2011 – May 2012 · 8 mos · Greater Bengaluru Area

• I was part of a team responsible for maintenance of software systems under the Westlaw division of Thomson Reuters. These systems automated retrieval of court rulings and publishing them to westlaw.com so it could be available for lawyers to cite in their case arguments.

Jul 2010 – Jun 2011 · 11 mos · Gurugram, Haryana, India

• My primary responsibility was to demonstrate the working of applications that constituted Microsoft's Desktop Optimization Pack (MDOP), which enabled enterprises (primarily) to migrate all its users seamlessly to Windows 7 (at the time).
• As part of this, I organized Proof of Concept (POC) demonstrations in a test environment at the client's site, who were Microsoft's existing customers/prospects.