Mar 2025 – Present · 1 yr · Bengaluru, Karnataka, India · On-site

• Building Creator.li—an AI-powered content automation platform designed for SMBs, D2C brands, and B2B businesses that need high-quality, SEO-optimized content at scale.
• With Creator, brands can:
• ✅ Generate high-ranking SEO keywords effortlessly
• ✅ Create authentic, brand-aligned content in minutes
• ✅ Publish seamlessly to WordPress, Shopify, and other platforms
• ✅ Reduce CAC, increase organic traffic, and scale content output
• As search shifts from traditional web results to AI-driven LLMs, businesses that don’t prioritize consistent, high-quality content will struggle to stay visible. Creator helps brands stay ahead.
• 📈 Results:
• 📉 67% lower customer acquisition costs
• 📈 250% more organic traffic
• ⚡ 3X content output with the same resources
• 🚀 Want to see how it works? Visit https://creator.li

Jan 2025 – Oct 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

• Building stuff!

Feb 2024 – Jan 2025 · 11 mos

• Projects:
• US-based SaaS Firm
• Successfully conducted market research and crafted a product roadmap for the MVP of a new product line, laying the groundwork for development and ensuring a strategic approach to market entry.
• Canadian University Careers Services Portal
• Currently leading the conceptualization and development of a careers services portal aimed at enhancing student and alumni engagement. Overseeing a team of freelancers and consultants to ensure the portal meets comprehensive stakeholder needs.
• UK-based Fintech Firm GTM Strategy
• Directing the go-to-market strategy for a UK-based fintech firm's entry into the Indian market. Responsibilities include overseeing website redesign, establishing a content strategy, coordinating PR activities, and other marketing efforts to secure a robust market introduction.
• B2B SaaS Startup - Head of GTM Strategy
• As the Head of GTM Strategy for a B2B SaaS startup, I focus on developing and executing detailed go-to-market plans. My work includes conducting market analysis, defining product positioning, outlining sales strategies, and leading customer acquisition efforts to encourage product adoption and drive business growth.

Dec 2023 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India · Remote

• At Startup OG, I drive our mission to build a thriving community for entrepreneurs, innovators, and doers. Through podcasts, meetups, and events, we connect industry leaders with aspiring founders to share real stories, challenges, and wins.

Apr 2023 – Jan 2024 · 9 mos · Bengaluru, Karnataka, India · Remote

• ● Heading the Contacto Product, an Omnichannel Contact Center Solution that forms a key part of Plivo's B2B SaaS offerings in their solutions business line.
• ● Responsible for defining and managing both short-term and long-term product roadmaps, ensuring efficient execution and delivery.
• ● Led the successful migration of an agent desktop application to a more efficient web-based platform.
• ● Quickly integrated Knowledgebase capabilities into the system by leveraging open-source projects.
• ● Undertook extensive market research to explore AI capabilities and applicable use cases specifically in the Contact Center domain.
• ● Implemented Conversational AI to optimize the response process to frequent queries, significantly reducing the time and effort required by human agents.
• ● Actively involved in the recruitment process, conducting interviews for Product Manager, Senior Product Manager, and Business Analyst roles to expand the Plivo team.

Jul 2022 – Mar 2023 · 8 mos

Dec 2020 – Jun 2022 · 1 yr 6 mos

• ● Whatfix is amongst the top 50 fastest growing SaaS companies in the world as well as Top 20 B2B Tech Companies in San Jose
• ● Owned Product Roadmap for Analytics Pod (Team of 20: Engineering 12, QA - 3, UX - 2, UI -3)
• ● Overlooked implementation of in-house built analytics platform that reduced analytics SLA from 14 hours to Near Real-time (<30 mins)
• ● Led migration for 600+ enterprise customers from legacy analytics solution to in-house built advanced
• analytics solution
• ● Delivered major features which directly translated in bettering key Business Objectives of Improving
• sales closure, customer satisfaction and feature adoption
• ● Conceptualised a new product line and currently doing PoC with few major customers
• ● Identified feature-user persona fit, prioritised roadmap based on targeted user persona to align
• company’s overall vision
• ● Liaised with various internal and external stakeholders to understand customer needs to improve team
• KPIs
• ● Biweekly interaction with Leadership, Sales, Customer Success, Product Marketing and Partnership
• team to understand what’s working, what’s not working and what needs improvement
• ● Customer discoveries and pre-sales demos to Enterprise/Fortune 500 customers primarily in North
• American and EU Markets

Dec 2017 – Feb 2020 · 2 yrs 2 mos · Gandhinagar

• DAIICT Alumni Association is established to strengthen relationship between alumni and the institute.

Mar 2016 – Dec 2020 · 4 yrs 9 mos · Ahmedabad Area, India

• DataOne Innovation Labs - A Company founded in March, 2016 with an aim to create range of products to help enterprises move faster with Big Data.
• My role as CEO is more of a Chief Everything Officer. I do following activities on a day-to-day basis and constantly looking for people who are good at it and wants be part of this journey.
• Hiring, training, grooming and motivating team members
• Business Development
• Marketing and Lead Generation
• Social Media
• Email Marketing
• Blogging
• Resource Planning and Management
• Making sure of Customer Satisfaction

May 2014 – Feb 2016 · 1 yr 9 mos · Ahmedabad Area, India

• Design and Implementation of accessible big data storage products based on Hadoop Eco-system.
• Implementing and managing scalable, complex mission critical applications which requires high performance and availability
• Recently worked on creating custom Ambari stack. Goal is automated deployment and management of services (start, stop, configure, scale)
• Designed and implemented scaled down version of Data retention system (serving telcos from across the world) for clients with budget constraints (local/regional CSPs) without dependency of Hadoop and Cloudera
• Worked with remote team (Switzerland and USA) and converted business requirements to production ready features following Agile processes and rapid development
• Participated in POCs related to Apache Ambari, Apache Drill and Apache Phoenix which are now part of production
• Owned and delivered end-to-end features

Jan 2014 – May 2014 · 4 mos · Ahmedabad Area, India

• As a DevOps Intern, worked on prototype to production cycle. Some of tools and technologies on which I worked upon during this period includes :
• AngularJS
• Django
• Dropbox API
• LinkedIn API
• Ansible, nginx, uwsgi
• Log monitoring tools
• Analytics tools
• Docker
• Nltk & Scikit-learn libraries ( for machine learning and Natural language processing)
• TextBlob
• Other learning during this period includes :
• Agile practices (Worked as a part of Scrum team, knows about Extreme Programming and Kanban development)
• Rapid development - Weekly or 10 days releases
• Client interaction
• Deployment automation using Ansible
• Writing unit tests (Knows about TDD and BDD)
• Successfully implemented Machine learning and Natural Language processing tasks
• Monitoring and Analysis using tools such as PSDash and splunk

May 2013 – Sep 2013 · 4 mos · India

• As a part of Google Summer of Code 2013, Designed and Implemented Apache Cassandra Based NoSQL Storage solution for Monitoring System Toolkit - Building monitoring system (http://most.bpi.tuwien.ac.at/) at Vienna University, Austria.
• Designing storage strategy for building data streams (energy use, occupancy, comfort, etc.)
• Data Migration from MySQL to Apache Cassandra
• Storing time-series based sensor data
• Supporting point and range queries for stored data
• Implemented algorithms for Persistence validation and Periodic value generation to carry out further analysis.

May 2013 – Jun 2013 · 1 mo · Bengaluru Area, India