Aryaratna Basak — Product Manager
With over a decade of experience in marketing communications and user-centered content design, I specialize in crafting impactful narratives across digital and traditional platforms. My expertise encompasses end-to-end content creation, storytelling, and design, leveraging GenAI tools to optimize workflows. I am committed to delivering high-quality, engaging, and human-centric content that aligns with organizational goals and resonates with diverse audiences. I am a Marketing Content Strategist and Brand Architect with over 15 years of experience driving engagement through data-backed storytelling. My professional philosophy is to convert audiences into "Brand Loyalists with Persuasion & Inspiration" and to "replace Hard Work with Inspired Action". I have a proven track record of developing and executing integrated marketing and communication strategies that deliver measurable results. My experience includes: • Boosting lead generation by 16% through quarterly content strategy planning and email campaigns. • Increasing website traffic by 4% per quarter by implementing a GenAI-driven Content Refresh Framework. • Increasing internal communications engagement by 21% through cross-functional team collaboration. • Spearheading content planning and creative execution for global tech events such as CES, Farnborough, HIMSS, and Busworld. • Pioneering themed content design and offer card content management for Flipkart's first Big Billion Day in 2014. My core competencies and skills include: • Strategic: Brand Strategy, Integrated Marketing Content Strategy, Influencer marketing, Digital Marketing, and Recruitment Branding. • Content: Long & Short-form Content Writing & Editing, Copywriting, Video (Script to Screen), and PR. • Technical: Content Management, On-page/Off-page SEO, Email Marketing, and Social Media Marketing. • GenAI Proficiency: Experience with tools for prompting, design, video, and audio, including ChatGPT, Claude, Midjourney, Runway, Sora, and Elevenlabs.
Stackforce AI infers this person is a Marketing Communications Specialist with expertise in digital content and user experience.
Location: Bengaluru, Karnataka, India
Experience: 15 yrs
Skills
- User Experience (ux)
- Content Management
- Creative Content Creation
- Content Strategy
- Branding
- Content Marketing
- Creative Direction
- Marketing Communications Planning
- Project Management
- Digital Content
- Copywriting
- Brand Management
- Videography
Career Highlights
- Over a decade in marketing communications.
- Expert in user-centered content design.
- Proven track record in integrated marketing strategies.
Work Experience
Indegene
Lead UX Writer (7 mos)
Vyjna
Project Manager (1 mo)
Project Manager (1 mo)
Creative Synergies Group
Marketing Communications Lead (1 yr 7 mos)
Quest Global
Assistant Manager - Brand Author (5 yrs 3 mos)
GrowthEnabler
Business Content Writer (11 mos)
Bennett Coleman and Co. Ltd. (Times Group)
Deputy Manager, IBCE, Response (10 mos)
Flipkart.com
Copywriting Team Lead (1 yr 10 mos)
PeopleWorks Solutions Pvt. Ltd.
Marketing & Corporate Communications Specialist (9 mos)
Echo Advertising Agency
Copywriter & Visualizer (1 yr)
PricewaterhouseCoopers India Ltd
Brand Content Analyst (1 yr 11 mos)
Colour Purple Communications Pvt. Ltd
Junior Copywriter (4 mos)
Red FM
Programming Intern (1 mo)
Raju Sultania Photo Services
Video Editor / Graphic Designer (7 mos)
Block Development Office
Cameraman & Editor (1 mo)
Max Mueller Bhavan (German Consulate)
Group coordinator (1 mo)
Education
Bachelor's degree at St. Xavier's College (Autonomous), Kolkata
Master of Arts - MA at CHANDIGARH UNIVERSITY
12th; Higher Secondary at Patha Bhavan High School
School Leaving Certificate at St.Joseph’s College
