Jul 2022 – Aug 2024 · 2 yrs 1 mo

• Shaping Last9's brand marketing charter 🟢
• Creating a funnel for MQLs via product-led brand marketing
• Improving our overall marketing leads via online and offline means: Performance marketing, growth marketing, top-of-the-funnel leads, and drip marketing channels to add large-ticket customers
• Elevating brand perception for conversions vs competition — events&conferences, speakerships and marketing content to win enterprise-grade customers
• Building all external-facing assets from social media, website, offline banners et al.

Sep 2021 – May 2022 · 8 mos · India

• Built the Employer Branding vertical for Meesho. Hired and scaled a team of 9 to manage events and conferences, performance marketing, and building perception for brand Meesho.
• https://meesho.io/
• https://meesho.io/blog

Jan 2018 – Aug 2021 · 3 yrs 7 mos · India

• Looked at everything Marketing; from branding, advertising and Public Relations for Gojek, in India. Led employer branding efforts globally.
• Advertising across mediums including billboards, bus shelters, buses, theatre ads, airport digital screens, banners, all digital platforms etc..
• Managing a team of 10 members across two locations for Employer Branding for Gojek
• Resources:
• A framework to hire content marketers: https://adadithya.medium.com/how-to-hire-a-content-marketer-39304bf8d759
• How to structure a branding team: https://medium.com/life-at-go-jek/how-to-structure-a-branding-team-1bd109a69257
• How to build strong brand content teams: https://adadithya.medium.com/how-to-build-strong-brand-content-teams-ad9b57a79f58
• How to build a good corporate blog: https://medium.com/life-at-go-jek/how-to-build-a-good-corporate-blog-d265b75d8f29
• Campaigns: https://medium.com/life-at-go-jek/from-an-app-to-a-superapp-cfbbeb75f304
• Campaigns: https://medium.com/life-at-go-jek/scaling-people-for-a-superapp-d61cdbeeae83

Apr 2016 – Dec 2017 · 1 yr 8 mos · Bangalore

• I manage Gutenberg's technology focused clients in the South of India. This includes 'Unicorn' startups and established enterprises alike. As part of my responsibilities, I oversee Gutenberg's presence in the south of India, including hiring and growing our business. Some of my work include:
• Hiring, training and mentoring employees
• Crisis management solutions
• Mentoring and counselling C-level execs
• Winning new business
• Content creation and communication strategy for senior leadership

Mar 2015 – Mar 2016 · 1 yr · Bangalore

• I help companies narrate their stories to the world. I work on technology based clients across the world, including London and Silicon Valley. Some of my work include:
• Brand development, building communication strategy for companies
• Content writing, editorial and crafting messaging for C-level execs
• Media positioning and awareness of B2B tech companies
• Addressing business issues with strategic Public Relations

Mar 2014 – Mar 2015 · 1 yr · Bangalore

• I work with Gutenberg Communications helping technology startups and enterprises position themselves in a cluttered market. I do this by strategically building a brand for companies against the big league players by positioning the top management as thought leaders. In India, I work with some of the hottest pre-IPO companies who have disrupted their respective markets. Writing, reading and researching about Internet of Things, additive manufacturing, disruptive technologies and Application Performance Management is all part of a fun day at work.

Feb 2012 – Dec 2013 · 1 yr 10 mos · Bangalore

• In Reuters, I wrote about the equity markets in the United States. My coverage included a slate of mid-cap and large-cap publicly traded companies in the New York Stock Exchange and the Nasdaq. I also broke news on Reuters' proprietary product, Eikon, by providing information for investors and shareholders on a range of companies like Microsoft, Yahoo, Boeing, Caterpillar, Yum Brands, Google and others.